Bootstrap Business: Sales

sales strategy articles selling lead generation

Can you sell? When it comes to building and running a business, sales are critical. Everything comes down to selling these days, even if you are not always selling a concrete product or service. You sell your skills, image, and brand whether you have your own business, make big deals as a corporate executive, or even work in an entry-level position. You need to sell well for your income to swell!

We are incredibly passionate about marketing, but you know what they say: "the best marketing is sales!" Marketing can be done solo but sales involves at least two people, which often makes it more nuanced. Lead generation, conversions, sales, referral sales, affiliate sales, funnels, CRM, demand gen, social selling, and sales enablement are that important. You need to know how to sell strongly and strategically in the new digital global economy.

Not everyone can sell these days, especially in-person. Younger business professionals can barely make eye contact IRL or voice a negotiation without getting dissuaded or offended. That is nothing against anyone, but it is more evidence regarding the importance of sales and selling yourself. For many they were born to sell, for others it takes years and decades of practice to master.

Leveraging lead generation is also essential for frugal entrepreneurs and lean startups of all types. Much of the demand gen and lead gen are done online now. After someone like me stumbles across your website, blog, or social media what usually happens? Is your digital presence generating leads for your business? It is probably generating some inbound leads, but I also bet you would like more. Studies show that 7 out 10 visitors who land on a website or blog post wind up leaving without a trace. Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge! Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a customer relationship. That means more demand, more leads, more conversions, and more sales.

I have worked in online and offline sales for many years and know how challenging the selling process can be for most people. Learning how to add value for your customers and projecting confidence in your abilities can make or break a career. Sometimes you even have to fake it before you can make it in sales, and project confidence when you have none. But everyone can improve their sales skills with the right knowledge and application.

Bootstrap Business is here to help you sell smarter. Here are some great lead generation, sales strategy articles and quotes from some of the best sales experts of all time. Time to close the deal and start selling smart!

Sales And Lead Gen Strategy Articles

- 12 Top Small Business Sales Strategies

- How To Improve Your Sales On Social Media

- 5 Top Tips For Better Cold Calling

- Importance Of Demand Generation Strategy For Focused Leads

- 6 Ways To Grow Amazon FBA Sales

- How To Use Conversational Selling For Your Business

- 4 Big Benefits Of Using Lead Generation Software

- How To Start Cold Calling As A Startup

- Sales Prospecting And Outreach Explained

- 8 Tips To Improve Customer Onboarding Experiences

- How To Convert More Prospects Into Paying Customers

- The 6 Stages Of Click Funnels To Strengthen Sales