6 Top Types Of SEO Tools And Software

To compete with search engine optimization (SEO), you need the best tools to search for new opportunities, save your time and track how your SEO can be boosted, at your fingertips. It is important, however, for SEO experts to use the insight available from the tools, to work as a search manager for a multinational company, a digital marketing manager, a digital marketing agency account manager, an SME owner even though you have your own blog. 

As already mentioned, these SEO software options are not only tools for agencies and experts, but all marketers should also be aware of the availability and use of these digital marketing tools. It is difficult to know which tools are important with the vast array, so the best way to know is to break them down or classify them. 

There are six key types of SEO management tools for us, so we thought of sharing our favorites in the following categories would be helpful. 

• Keyword Analysis 
• Rankings 
• Content Ideas 
• Link Building 
• Link Removal 
• Technical SEO 

We have done our utmost effort to break them up into three types of tools for each of the categories-free, freemium and paid tools for our search engine optimization strategists and corporate SEOs. 

1. Keyword Analysis 

Brian Dean said, "There is no SEO without keywords." Of course, keywords guide users of your website, which means how popular your site is, depends heavily on how much you use it. With the help of "hide" data from Google AdWords' keyword planner, achieving effective keyword analysis and research in the last five and a half years has become increasingly difficult. However, this is a pivotal way to find secret opportunities, increase the traffic to your site and show you that brilliant new content you create is important. 

While these tools are great, they can only provide you with information. That is how you interpret the data, and it will influence what you do with it. 

Free – Ubersuggest 

To create a detailed list of keywords, a free Keywords suggestion tool that uses a range of different services. 

Freemium – Term Explorer 

With the claim that it has any keyword research tool's biggest data set, it enables you to expand keyword lists, collect search volumes and understand your competitiveness data as smart SEOs. 

Paid – SEMrush 

SEMrush offers far more information and data using a paid software version, although it is technically a tool for Freemium. This gives you the opportunity to see your competitors' keywords, and also the value of the keyword for the landing page for each keyword (if you are interested in PPC). 

2. Ranking Tools 

It is also incredibly important to know where your website currently stands from a search engine optimization standpoint. This enables you to track which online marketing strategies work best, enables you to focus your efforts similarly across campaigns, maximize profit and see your traffic skyrocketing on the roof. These tools allow you to do this monotonous page by page with search results, without hours and hours. 

Free Tool - Google Search Console 

Google's own set of useful tools to help users monitor their website's performance. Using the tab "Search Traffic," followed by the tab "Search Analytics," you will find a list of keywords for which you are now listed. Sort by position and target the keywords on page 2 of the search results, you should see the keywords creeping on page 

Free Tool - SERPStream 

SERPStream is a professional Rank Tracker tool to keep track of your search engine results. It is a free SEO SaaS tool that also monitors the position of your website’s keywords with frequent updates throughout the day and email alerts.

Freemium – SEMrush 

As a SEMrush model of SEO software as a service, you have limited access to the data, but filtering enables you to uncover a little more data. In short, it allows you to track any domain or keywords from any location, discover local competitions and target various devices as well. 

Paid – Authority Labs 

Because of its ability to track and graph keywords on your site, Authority Labs is a very handy tool. By checking your keywords daily, you turn the findings into a weekly report. 

Paid - Nightwatch 

This sophisticated all-in-one SEO performance features advanced tracking and segmentation of keywords and backlinks, as well as the ability to discover ranking keywords. Great for those focused on scaling up their internet businesses.

3. Content Ideas 

As Duane Forrester said, "All SEO ranking signals revolve around content of some kind" and highlighting the impact of good content on your website. It is incredibly difficult to get up with fresh and unique ideas day by day, but it is necessary for your website to be relevant and engaging to your audience. Hopefully, the tools below will allow you to find new ideas and optimize existing content. You can explore more at recommended website ADELSEO.

Free – Outdated Content Finder 

The Greenlane Search Marketing guys created a particularly useful tool for content ideas. Use the search term for which you would like to rank, or the general content theme. Put the parameters for the date and read some old contents. See if you can jazz it up and put it in contemporary times, then contact the webmaster and see if the latest version would be interested in posting. 

Freemium – Yoast WordPress Plugin 

This is an awesome WordPress plugin for "SEO Friendly" content on your website. It works on a traffic light basis and basically controls your content with a few simple clicks and keyword prompts. 

Paid – Buzzsumo 

Buzzsumo is a very good tool, quite simply. It has an incredibly easy to use interface and enables you to quickly detect and highlight what content works well on a certain topic. 

4. Link Building Tools 

Although Google says that we should not build "links," links still remain one of the biggest factors of today's ranking. Admittedly, methods of linking have been incredibly manipulative in the past, but in our opinion, link-building is only beneficial for everyone to write content on other sites. If the content is strong enough, you get some beautiful new content for your site, the other becomes more aware of your website or a little more authority on a subject. 

Free - LinkMiner Plugin 

For Broken Link Building tactics, a link miner is a perfect tool. The usage and understanding are quick and easy. 

Freemium – Moz SEO Toolbar & Majestic Backlink Analyzer Extensions 

It is a necessary tool to check if a site is up to scratch. Both of them do a very similar job and show important SEO information on the website you are on. We use both together, as they look at a slightly different indicating, as you get a better overall feel for the site. Majestic is key for analyzing trust flow (TF) metrics for link reputability. This plays a key role in analyzing link spam and backlink authority. 

Paid - Ahrefs Site Explorer 

This is a source of broken, and lost information for up-to-date information. It is not only quick to crack, but also the only tool to crawl the JavaScript sources. Because of a range of handy features, backlink analyzes are made dead by Site Explorer. A time frame can be set, data by type, platform and language filtered, anchor text analyzed and backlinks collected or lost even tracked right from your Ahrefs Alerts inbox. 

5. Link Removal Tools 

Hopefully, Link Removal is something you never have to go through. Sadly, the sites that have a penalty from Google Penguin Algorithm suffer from it. It may take an incredible amount of time, but it can ultimately re-enhance your site and provide it with a new lease of life. Disavow Links Removal can also be used even if there is no penalty. You may have purchased links in the past, or have your content posted on multiple sites, but these links can still have an impact on you. The removal cannot hurt you at all and keeps you with Google in the good book. 

Free – Disavow Tool 

It basically shows Google's websites that you don't want to link to your website. Just so simple for disavowing spammy backlinks. 

Paid – CognitiveSEO 

Cognitive is a tool monster which helps you to detect rankings, competitor research, backlink analyze, content audit, mostly unnatural links and remove links. It's a fantastic tool with a preview tool, so before you decide whether to add to a file disavow or leave the sites as a link, you can check the sites. Then CognitiveSEO creates a disavow file to you that can be downloaded to Google immediately. 

6. Technical SEO Tools 

Being able to dig around on your sites' back- end, you can learn how it works and all its problems is a vital stage towards optimization. The following tools should help you reach this mythical place. 

Free - WooRank Plugin 

We have to do a bit of cheating with this, as it is a freemium product technically. However, we found that it offers sufficient information as a free incarnation and it is useful. It scrapes your website and tells you about inefficiencies and even provides you with checklists. A superb tool to get a site and competitors' overview. 

Freemium – Screaming Frog 

It is great when a site is scraped, similar to a search engine. It runs overall links and website pages offering status data, page titles, meta descriptions, robots meta data and places them all in a filterable table. 

Paid - DeepCrawl 

However, it's much easier to use if you're new to technical SEO. Deepcrawl offers services similar to the above tool. The ability to identify content, highlight missing titles, duplicate pages, the length of the content, and much more in its caps is another feature. 

What Are Your Favorite Types Of SEO Tools?

There are also other top tools like NightWatch, ChatGPT, and Zutrix to help with your blog or website search engine optimization. Let us know if you consider different categories of SEO tools or services that are better than the one we suggest. Tweet us @MikeSchiemer #BootstrapBusiness with your favorite SEO tools for growing on Google, while making sure to share this blog post link!


I hope you enjoyed this blog post about the top SEO tools to help your search engine optimization strategy on Google to level up PageRank.

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12 Steps To Increase Traffic To Your Website

If you asked any businessman or woman what they desire most this year, the chances are that they are going to respond with “more sales” or “more customers”. Usually, the one factor that comes hand in hand with “more customers” is more traffic to your website, which makes a lot of sense; If more people are viewing your products and services, then you have more opportunities to make sales. Therefore, it makes sense to focus on ways to increase traffic to your website for top of funnel growth, and here are a few ways for you to do this. 

12 Ways To Increase Website Traffic

Stay Social 

It doesn’t matter what you put on your website if no one can find your content. One of the easiest ways to get your content out there for the world to see is to promote it on your social media channels. Twitter is a great way to promote your posts to a large audience, and Facebook is great to remind family and friends to check out your content. If you sell products, you could post pictures of new ones to an Instagram account as a way to inform your customers. 

Paid Advertising 

Another great way of advertising your content is by utilizing paid advertising. There is a range of different paid channels, all of which have their own benefits and drawbacks, but they are all able to help to build your brand, attract more visitors to your website, and help your website be seen by a large audience. Consider your objectives, and then find an agency that meets these needs, rather than simply going for the cheapest. 

Increase SEO 

It is always important to optimize your content for search engines, as this will help your website to reach higher on the list of search results. You could even optimize online brochures and catalogs, meaning that the online brochure or catalog will open up on the page that the searcher was looking for, saving them time, and encouraging them to browse more of your products and services. 

Get Guest Blogging 

Guest blogging is an excellent way to increase traffic to your website, especially if you blog for a well-known and reputable blog. As long as your post is compelling, is of high quality, and isn’t too spammy you should find that a lot of its readers will pop over to your blog and check out your content too. 

Invite Guest Bloggers 

As well as writing for other blogs, you can also invite other guest bloggers to write for your website. They are likely to inform their regular readers that they have posted on another site, which will bring a lot of readers to your page. While they are there, these visitors are likely to have a look at your content, products, and services. 

Write Compelling Headlines 

An irresistible headline is just as significant as the content that you are putting below it. After all, your post could be absolutely life-changing, but if your headline is boring, too long, or doesn’t properly reflect the content, then no one is going to read it. Visit wordstream.com (created by epic entrepreneur Larry Kim) for some headline writing tips that will bring in plenty of clicks and social shares.

Internal Links 

In order to increase SEO, most focus on linking to other pages and having other pages link back to them. However, when you publish new content, it is just important to link back to yourself. Linking internally involves linking to another one of your posts or categories, which will increase your SEO. As well as this, it also makes the whole experience easier and more useful to your readers, so traffic will increase.

Mobile Migration 

There was once a time when the internet could only be accessed through a desktop computer, but those days were a long time ago. Nowadays you can access the internet from almost anywhere, across a range of different devices, including small smartphones. In fact, now over 50% of website traffic comes from high end mobile devices! You need to ensure that your website is viewable on these devices, otherwise, you could risk losing traffic due to unresponsive design or a Google penalty. Remember to make your biz site #MobileFirst and fully responsive!

Email Marketing 

While there are plenty of great new marketing methods, be sure that you don’t neglect using the ones that you know can work. Email marketing is one of these powerful methods that have been proven to work, as long as it is used correctly. Avoid bombarding your customers with emails every single day, and instead only send one when you have an important update. Even if this is only a little successful, it is sure to bring plenty of traffic. While social media has taken over as the primary marketing tool for many companies, email marketing has still been proven to provide a higher return on investment for most businesses.

Load Quickly 

Have you ever clicked on a website and then gone off it because it was taking too long to load? Of course, you have. Humans are impatient creatures, and when we want something, we don’t want to wait very long to get it. Ensure that all of your pages will load quickly or your bounce rates are sure to rise, and your website traffic is sure to decline. Eliminate excessive ads, install plugins, and compress media to increase your site speed. 

Attend Conventions 

Attending business conventions and conferences are a great way to get your business and products out there, especially if you have your own stall or speak to an audience. This opportunity to mingle and let other businesses know about you will be great exposure for your business, products, and services, which is sure to bring extra traffic to your website. 

Mix It Up 

Unfortunately, no one thing is guaranteed to increase traffic on your website and therefore increase sales, you have to try and test a range of different things at different times and see which methods work for you. While one thing may work, for now, it might not work forever, so it’s important to mix and match. Ensuring that your website is technically optimized, for example, will only increase traffic to an extent, and then you will need to try something else. You should also mix up your content, and ensure that the lengths, themes, and formats vary, to attract different audiences. 

Increasing traffic to your website is an important first step to increasing the number of sales of products and services and your profit. Hopefully, this has motivated you to make online improvements and given you a few ideas as to how to go about driving more high-quality website traffic.

I hope you enjoyed this article about steps needed to increase your website traffic and overall revenue generation online. 

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