Why Influencer Marketing Will Be More Popular In The Future

why influencer marketing will be more popular in future

Influencer marketing has become one of the most popular ways to promote products and services in recent years. And it is no wonder why—influencer marketing allows businesses to tap into the power of social media and connect with consumers in a more authentic way. Working with an influencer marketing agency can ensure your brand works with genuine influencers that resonate with your target audience. 

As social media usage continues to grow, so does the opportunity for businesses to reach their target audiences through influencer marketing. In fact, according to a recent study, the global influencer marketing industry is expected to reach over $15 billion in 2022. 

There are several reasons why influencer marketing will continue to grow in popularity. Let's outline some of these influencer marketing increases below. 

The first is because social media usage is on the rise. Over half the global population is active on social media; that’s a huge number of potential customers businesses can reach through influencer marketing. In addition, as Gen Zs have grown up with social media and are entering the workforce, meaning there are more social-led consumers to target. 

Influencer marketing is a proven, highly effective way to reach consumers—particularly millennial and Gen Z consumers. Studies have shown that influencer-led campaigns can result in up to 11X more ROI than traditional marketing campaigns. 

Nowadays, consumers are more likely to trust the recommendations of an influencer than they are a brand or paid advertisement. This is because consumers don’t like to feel like they are being marketed to; influencers are considered more authentic and relatable and can target consumers natively within their social feeds. 

Social media users follow influencers because they enjoy their content and trust their opinions. Influencers have worked hard to build this trust, and won’t risk losing it for just any sponsorship. Because of this, when you work with an influencer, the sponsorship will be more impactful because their audience knows the influencer genuinely believes in the brand, its values and its products. 

Influencer marketing is a flexible form of marketing that can be adapted to any budget. There are influencers of all sizes, from micro-influencers with a few thousand followers to mega- influencers with millions of followers. Depending on your available budget, you could use a selection of smaller influencers or focus on a few mega-influencers to promote your brand. 

As social media platforms continue to evolve and offer new content features, influencer content can become more creative. Even recently we have seen an explosion of short-form video content that’s been made popular by TikTok, Reels and Shorts, and a boom in livestream shopping content that’s hosted by influencers. 

Influencer marketing is here to stay. As social media usage continues to grow and businesses look for more effective ways to reach their target audiences, influencer marketing will only become more popular. 

If you are not already using influencer marketing to promote your business, now is the time to start. With its many benefits, it is a marketing strategy that you can't afford to ignore. Get in touch with an influencer marketing agency to ensure your influencer marketing strategy is optimized from the get-go.

What Makes Someone An Innovator?

what makes someone an innovator

Innovation is the gear that keeps humanity lurching forward. It offers access where before there were barriers. It offers solutions to the obvious problems, and the problems we didn’t even know existed. Above all, innovation has the power to radically improve the way we live, think, work, eat, sleep and do business. 

And behind every innovation is a person – an innovator. Someone who, through ingenuity, hard work or luck (often a mix of the three), crafts a new way of looking at the world. 

But what does it take to be an innovator? What essential qualities does a person possess that help them innovate? This article distills the innovator experience into three bite-sized takeaways – here are the 3 essential characteristics of innovative people. 

If you are working your way towards the next revolutionary idea, rip a page from your notepad and review the following three top personality traits of innovators. 

1. Dissatisfaction With The Status Quo 

If you are perfectly content with the way things are, you won’t feel motivated to change anything. I.e., if enterprising farmers in the stone age hadn’t grown dissatisfied with reaping the fields by hand, we probably wouldn’t have invented the wheel to hitch onto ox carts. Innovation often comes from a place of dissatisfaction, restlessness and frustration. 

Rather than bury that frustration and “just live with it,” consider how to change the status quo. Embrace your frustrated side as a square peg that doesn't fit the traditional round hole of society. 

2. Openness to New Ideas, Technologies And Approaches 

Part of being an innovator is being comfortable with – even excited by – big changes happening around you. According to entrepreneur and author Jack Canfield, “Change is inevitable in life. You can either resist it and potentially get run over by it, or you can choose to cooperate with it, adapt to it, and learn how to benefit from it.” 

This is true of one’s approach to ideas, technologies and emerging business methodologies. The moment you become inured to, sedated by, or resentful of the changes around you is the moment you stop innovating. 

These two qualities working in concert – frustration with the status quo and openness to new ideas – is a potent cocktail for innovator success. 

3. A Keen Eye For Opportunity 

On his Fast Company profile, real estate innovator and Nobul founder Regan McGee puts it plainly: “I witnessed my opportunity to create and lead a real estate revolution - and I took it.” He notes that his company introduced “transparency, accountability and simplicity at a crucial time, as recent regulatory changes, longstanding demand for industry advancement and an embrace of digital technologies have become too prevalent to ignore.” 

McGee’s forthrightness serves as a lesson about innovation – it doesn’t happen in a vacuum. You could have the world’s greatest idea – born out of frustration and leveraging cutting-edge technology – but unless you seize the opportunity to showcase it, your idea will remain just that: an idea. 


For a neat summary, let's boil things down even further. To be an effective innovator, you need to be able to see problems, embrace the changes necessary to create a solution, and then seize your opportunities for deployment.

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