7 Must-Have SEO Tools For Analyzing A Website

must-have seo tools analyzing websites best search engine optimization software

Search Engine Optimization (SEO) is the key to rank your website in the top positions of Google search results. However, it is worth noting that SEO cannot be done without having a couple of essential tools by your side. While performing SEO, one needs to complete a wide range of critical tasks, including keyword research, website analysis, and competitor research. 

Of course, you can embark on your SEO journey without relying on any tool, but it is always beneficial to use a dedicated SEO tool. Reason being, these tools can automatically generate several reports and also make your job easier. When it comes to optimizing a website for the search engine, SEO experts in Inda always prefer using SEO tools. 

In case you are new to the SEO world, continue reading. In the following blog post, we have scribbled down a list of essential SEO India tools which will help you precisely execute all the SEO tasks. So, without any further ado, let’s start the list. 

SEMRush 

SEMRush is not only a website analysis tool, but can also be used as a keyword research tool. The tool is widely used by SEO professionals in India and other corners of the world. If you are just starting out with performing SEO, SEMRush can be an extremely useful tool for you. 

The user interface is extremely simple and one can easily navigate through different elements of the tool. Moreover, you can also keep a track of sources from where your website is receiving traffic. 

SEMRush is an extremely useful tool when you want to know how much traffic you are generating from a particular source, be it social media, Search Engine Result Page (SERP), or mobile. 

SEMRush is also among the top keyword research tools used by SEO India experts. The tool lists out all the potential keywords and text phrases for a seed keyword. You can also find LSI Keywords and long-tail keywords to optimize your website content for the search engine. 

Google Keyword Planner 

There’s no denying the fact that content is the primary pillar of any SEO campaign. You can’t expect to attain the top positions of SERP if you haven’t published quality content on your website. However, what does content optimization actually mean? 

As per the official definition, content optimization is a technique to make your website content search-engine friendly by precisely infusing the keywords. This is when Google Keyword Planner comes into the picture. It is an effective tool to find all the potential keywords for your business. 

Google keyword planner generates a list of all the potential keywords and also displays other metrics like search volume, competition, and CPC. By analyzing these metrics, you can cherry pick the best keywords for your website. 

To access Google Keyword planner, however, you need an active Google AdWords account. In case, you are planning to run PPC campaigns, Keyword Planner can help you plan a budget and create ads campaigns which improve the overall ROI. 

Ahrefs 

Ahrefs is one of the most comprehensive SEO tools in the market. The tool is widely used by SEO experts in India due to high accuracy and several built-in features. If you are a professional SEO expert, Ahrefs is the one tool you must have. 

The tool quickly crawls each web page of your site and displays a dedicated report for it. Ahrefs has a plethora of features using which you can perform in-depth website analysis. These features include Site Explorer, Keyword Explorer, and Content Explorer. 

The Site Explorer can be used to perform comprehensive website analysis. Starting from the number of backlinks to the list of top pages, you can analyze each element of the website within a couple of clicks. 

Keyword Explorer is an in-built keyword research tool of Ahrefs. You can simply add your seed keyword into the search bar and the tool will display a list of all the potential keywords including long-tail phrases and question-based keywords. 

Moving towards the Content Explorer, Ahrefs can also be used to identify content ideas for your blog. Simply enter a keyword idea into the content explorer and you’ll find the top ranking content topics around that keyword. In case you are not able to find any content ideas for your website, simply use Ahrefs’ Content Explorer tool. 

Google’s Webmaster Tool 

Google Webmaster tool is probably the most effective SEO tool one can use to analyze a website. Since Google itself has designed the tool, you can get a detailed overview of how your website performs on Google search results. 

For instance, the Fetch as Google tool helps you see the website URLs the Google sees them. It means that you can easily optimize bad URLs to enhance your search engine rankings. Moreover, you can also analyze the website speed of your website.
It is a well-known fact that page speed is one of the crucial search engine factors. Using Google’s Page Insight tool, you can actually check the loading speed of your website, both for mobile as well as desktop. 

Keyword.io 

Keyword.io is yet another effective keyword research tool which can be used to generate keyword ideas on different platforms including Google, Yahoo, Youtube, and Amazon. Keyword.io is the perfect SEO tool if you are looking forward to taking your keyword research to the next level. 

You can easily find different keyword ideas for your website and cherry pick the most potential keywords based on the search volume and competition. Simply type in a seed keyword and the tool will spit out a list of all the long-tail keywords you’ll need too target. 

MOZ Link Explorer 

MOZ has a dedicated link explorer tool which can be used to analyze your website’s backlink profile. You can identify whether Google is indexing all your links or not. 

You can also use this tool to check your competitor’s backlink structure and use this report to increase the number of backlinks to your website. 

Screaming Frog’s SEO Spider 

If you are trying to analyze a website with thousands of web pages, Screaming Frog’s SEO spider will be your best friend. The tool is specially designed to cater to the requirements of SEO India analysts. 

You can use the SEO spider to crawl the URL of each web page and identify which pages need to be optimized for making the overall website SEO friendly. The tool actually eases out the overall process of performing website analysis and saves your precious time. 

Go SEO

These were seven SEO tools which are commonly used by SEO India experts to analyze a website. If you are looking forward to performing SEO, these tools will prove to be extremely beneficial. However, if you have very little knowledge of SEO, we recommend reaching out to SEO Company in India as they can help you perform website optimization to make it search engine friendly and attain top positions in SERP. 

Author Navneet Singh is an SEO Expert with 9+ Years of industry experience. He is currently working as the CEO at SEO India. Writing is his strong passion and he has written quality blogs for many high auditorial blog sites. His content has been featured on sites like MarketingLand, NeilPatel.com, etc. He has immense knowledge and experience of handling campaigns of Online Reputation Management, Quality Link Building, Facebook Ads, and Conversion Rate Optimization.

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