10 Frugal Brand Awareness Marketing Techniques

frugal brand awareness marketing techniques cheap online advertising

Most business owners know how important brand awareness is for the success of their company. However, getting your brand name out there can be expensive. The US and Great Britain spend over 50 billion dollars a year on digital marketing.

As a small business or startup company, those numbers can feel overwhelming. We get it.

Fortunately, you don't always have to spend money to make money.

There are brand awareness marketing strategies that cost little to no money. However, these branding strategies do require time, consistency, and hard work.

If you're up for the challenge and prefer to work for brand awareness marketing results rather than pay for them, we can help. Check out our top 10 ways to get your brand out there without blowing your budget.

1. Perfect Your Website SEO

While you'll need to put in some time learning the ins and outs of website SEO, search engine optimization will be a major source of driving organic traffic to your website.

SEO is the algorithm that search engines like Google use to find relevant information based on keyword searches. In other words, if your SEO ranking isn't up to snuff, you're going to be missing out on a lot of people looking for products or services in your industry.

Here are some quick tips to boost your SEO ranking:

  • Fill your blog with relevant articles full of keywords
  • Use internal and external links
  • Get backlinks from other websites
  • Use multiple forms of media (which can be embedded with SEO coding)
  • Focus on ideal keywords based on your industry, consumer search patterns, and location

For more help with SEO, check out the top SEO experts in the world. You want to find an authority in the field that can help business owners and entrepreneurs of all kinds perfect their SEO.

2. Create a Blog

Why is a blog important on your website? As noted above, it helps build up your SEO ranking. However, it's about so much more than that.

Blog articles are part of a bigger picture called content marketing. Your goal is to provide engaging, valuable content to your readers. This style of brand awareness marketing helps companies connect to consumers by talking about things people are passionate about.

Through your content, you can build credibility and become an authority in your field.

3. Spend Time on Social Media

Another brand awareness strategy that shouldn't be shrugged off is social media marketing. Over 70% of Americans are on social media, providing a singular destination for business marketing.

Use your Facebook account to share newly published articles on your site. However, you should also be publishing other relevant content, such as images, videos, and more. Most importantly, use your platform to connect and engage with your followers.

4. Reach Out to Other Blogs

You can also build brand awareness by connecting with other blog authors. Ideally, you'll want to find blogs that relate to your business, but don't compete with it. Reach out to the blog owners and ask if you can guest post on their blog and see if they want to do the same.

Through guest posting, you have access to other audiences and gain valuable backlinks to your website. Blogger outreach pays off big time with backlink building and additional referral traffic.

5. Affiliate With Other Small Businesses

Similarly, you can incorporate business affiliations into your brand awareness marketing. Reach out to other local companies. Once again they should have similar interests but not be competitors.

For example, a local gym could pair up with a local health and supplement store. Work together to drive business to one another's locations.

6. Develop an Email Campaign

A popular brand awareness campaign can be completed through email lists. Start building an email list by encouraging people to subscribe by offering discounts, freebies, access to exclusive content, and other rewards.

Design an automated email campaign to keep email subscribers interested in your company. The emails must contain relevant and valuable content. This can be anything from coupons to DIY tutorials. 

To top this off you can make sure not to leave anything on the table by adding a designed email signature with a call to action. Don’t forget to include your website and social media links in your signature. This way, even if your reader decides not to click the CTA button, they may still choose to engage with you in a meaningful way through these other channels.

7. Publish Reviews and Testimonials

Did you know 88% of consumers research products and services online? They want to know they're investing in something worthwhile. As such, one of the best things you can do to improve your brand awareness is to publish reviews.

People want to know what other clients or customers have to say about a company. They'll trust a product recommended by a customer before one boasted about by the company that makes it.

8. Create a Referral Program 

Another effective brand awareness marketing technique calls upon your current clientele or customers to advertise for you. Create a referral program in which people are rewarded for bringing in new prospects.

You can offer cash, discounts, or even free products to customers based on how many new people they bring in. You need to make their efforts worth their while if you want the strategy to be successful.

9. Use Paid Social Media Advertising to Expand Your Audience

If you must invest money into marketing, make sure you're using it wisely. We recommend looking into paid social media advertising.

Social media advertising allows you to target a specific demographic of people based on gender, location, age, and more. You can also choose how much money is spent on spreading the ad each day.

Most importantly, social media advertising provides valuable insight into the performance of your ads. You can see the demographic of people who engaged with your ads. Based on the likes, comments, shares, link clicks and follows, you can also determine if you need to improve or redesign the ad.

10. Consider Pay Per Click Marketing

Finally, think about pay per click marketing. PPC marketing allows you to pay a host website to publish your ad for a small fee. Instead of a set rate, however, you pay the host site for each click your ad receives.

You can also apply PPC marketing to search engine marketing. Your website will come up at the top of the search engine results pages. Once again, you'll only pay for each click your website link gets with this type of brand awareness marketing.

Do You Want to Learn More About Brand Awareness Marketing?

We know how overwhelming learning about all of this can be, especially if you're relatively new to the digital marketing arena. But don't worry, everyone starts out exactly where you are on brand awareness marketing. It may just mean you need to invest more time into educating yourself about brand awareness marketing.

Our frugal business blog is devoted to helping business owners and blog owners just like you. Be sure to check out some of our other frugal brand awareness marketing content before you leave in the Digital Marketing section.

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