What is a Click Funnel? A Guide to Sales Funnel Marketing For Business

what is a click funnel guide sales funnels marketing stages buyer journey conversion

If your website is slacking on sales and you have no idea where to turn to boost your business, you need to take a look at your sales funnels or click funnels strategy.

Having an online business without a click funnels strategy is like baking a cake without putting it in the oven. It may have the right ingredients, but it's just going to sit there like an inedible sloppy mess unless you follow that last step.

The only problem is, what is a click funnel? What does it look like, and how can you create one that works? 

How can you convert your traffic into continuous sales and experience the potential that your business has to offer?

Thankfully, we've constructed this article to answer those questions about click funnels and conversions! 

Keep on reading to learn more about sales funnels and how you can use them to skyrocket your business!

Let's get started on click funnels!


What is a Sales Funnel?

A sales funnel is an outline of the entire purchasing process of your customer, which is also known as a customer's buying journey. This funnel can make the difference between a visitor and a loyal customer.

The more efficient your sales funnel is, the fewer frustrations you will have when people opt out of a purchase. This funnel can help you narrow in on your target audience and streamline the buying process for your visitors.

It is called a funnel because the word "funnel" perfectly describes how the process works. The beginning or top of the funnel is wider which has room for more people who discover your brand.

Considering that 92% of people that visit your website are not there to buy something, some of these people are destined to fall out of your funnel. 

As the potential customers continue the journey, some will drop out who are not aligned with your product or service, this is where the funnel becomes more narrow towards the bottom.

The very bottom is much more narrow as this is where the committed buyers continue. The goal of a funnel is to maximize the number of people that begin the journey to continue through the final sales process.


What Is a Click Funnel?

A Click Funnel is, essentially, a sales funnel. The name comes from a well-known sales funnel builder that helps to simplify the process into broken-down steps and templates including marketing and selling your product or service.

If you are considering building a landing page and learning more about sales funnels, then the monthly membership is worth it. 


The Stages Of a Sales Funnel 

A sales funnel is broken into different stages, each with its focus and purpose. For example, a visitor discovers your website through a search for specific information, typically this is because they are looking for answers to their problems.

Your website contained information that attracted them to click and then look deeper for more, which then led them to another page where there is an offer to learn more, they click on that and fill out their information and now you have a lead. This is also known as lead generation.

After that, they will receive a generated email via your email campaign, which guides them to continue until they make a purchase. 


Stage One - Awareness

The first stage of the sales funnel is to promote brand awareness. In order to have visitors that convert to customers, they must be able to find your brand first. 

To do this, you must establish yourself as an industry leader. It is less about sharing what you want to say, but more about creating content on what your target audience wants to read. 

Focus on sharing valuable information that helps your readers to understand that you have the answers to their problems. 


Content Focus For Awareness

To hack the awareness stage, you need to get your brand noticed first. Some of the best ways to gain brand awareness are:

  • Video marketing
  • Blogging
  • Paid advertisements
  • Social media
  • Influencer marketing
  • Word of mouth

Learn a bit about each type of content and focus more on what resonates most with you and what will help you to share your brand's energy.


Stage Two - Discovery

In the discovery phase, your potential customers are now curious about what it is your brand represents. They may have felt that your information soothes a few of their problems and they are left with wanting more. 

This is a great time to have an opt-in, where they will leave their contact information in exchange for some valuable (and free) information. 


Content Focus For Discovery

At this stage, you must focus on having some quality and valuable information that entices the audience to want more. This includes:

  • Infographics
  • Podcasts
  • Landing pages with opt-ins
  • Downloadable guides 

The more streamlined this content is for your target audience, the better chances you have of having them continue down the funnel.


Stage Three - Evaluation

After your potential client has found your brand and acknowledges the value of your brand, they will now evaluate how much they relate to your brand.

This is where you need to pull at their heartstrings a little bit. They need to see that your brand could add some value to their lives and help to solve their problems through further investigation.


Content Focus For Evaluation

You need to provide evidence for them to prove that your product or service has worked for others in their situation.

  • Case studies
  • Webinars
  • Testimonials
  • Ratings and reviews
  • Contests
  • Email campaigns

Make sure that your evidence relates well to your target audience so that they can see themselves in the same shoes as your previous clients.


Stage Four - Intent

At this stage, the potential customer has now shifted to the lower half of the funnel. They see the value, they are interested and just haven't made the purchase yet. 

They have probably watched all of your videos, read most of your blogs, and know that they want to learn more from you. 


Content Focus For Intent

The content for this stage should be focused on your product or service. You need to show the value now more than ever as they are currently contemplating if your brand is worth the price you are asking. 

At this stage you should focus on:

  • Persuasive copywriting
  • Videos
  • More testimonials
  • Added value (bonus offers)

These content hacks will entice the potential customer to take action, sooner than later, and purchase your product or services.


Stage Five - The Purchase

Congratulations! Once Your potential customers reach this stage, they become customers! This stage is when they are ready and committed to buying your product or services.

The only thing that could hold them back is a tricky purchase process, so you want to ensure that it is as smooth and seamless as possible. The navigation including buttons to click, information to fill out, and all stages of the purchase should be swift and easy.


Content Focus For Purchasing

At this click funnels stage, you have pretty much captured your customer, however, you still want to make sure you are reassuring their decisions.

During this stage of the click funnel, focus on content that makes them feel like they are already on the route to their goals and solving the problems that your brand is here to solve for them.

This click funnel stage could include content such as:

  • More testimonials
  • Video testimonials
  • Pictures of your happy customers
  • Easy to follow purchase options
  • Multiple payment outlets such as Paypal, Stripe, Credit Cards, etc. 

This is a crucial and often overlooked part of a successful click funnel.


Stage Six - Retention

Just because you now have the sale, does not mean that your sales funnel process is over! According to research, 92% of consumers around the world claim that they are more likely to make a purchase when it is recommended by their friends or family.

This means that your previous sales have now become your brand's ambassadors and spokespeople, and you now have free marketing!

In order to take advantage of this opportunity, you must ensure that your customers are very happy with their purchases! To make this happen, you need to follow up and stay connected with them as much as possible.


Content Focus For Retention

The content at this stage should be curated around checking up with your previous customers and ensuring they are happy with their purchases.

Some of the content at this stage should include:

  • Email marketing
  • Asking for reviews
  • Surveys
  • Follow-ups
  • Special offers
  • Tutorials
  • Live demos

Once your customers know that you care about their level of happiness, they are more willing to share that with their friends and family and provide you with sales referrals. Now these referrals become new leads in your sales funnel!


Learn More About Click Funnels and Sales Funnels

There you have it: click funnels clarified. Now you know the answer to what is a click funnel, how to create a sales funnel, and the content required to make more sales online!

If you found this article on click funnels helpful, check out more like this under the Digital Marketing and Sales sections of our Bootstrap Business Blog. We have a wide variety of articles on click funnels, buyer journeys, landing pages, inbound marketing, lead generation, and increasing conversions.

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