PPC (pay-per-click) advertising, sometimes referred to as search engine marketing (SEM) on Google with Google Ads (formerly AdWords), is one of the most powerful weapons in your digital marketing arsenal. PPC advertising allows you to bid on keywords, audiences, users, and other targeted data to display your clickable advertisements (image, text, or video) to bring these potential leads to your target landing page. Since you can choose the targeted audience, keyword bidding, and landing pages it allows for very high conversion rates and sales.
And unlike SEO, which takes weeks to months to years to pay off, PPC campaigns can begin in a matter of minutes or hours. Most people use Google Ads and YouTube Ads for their PPC but there are a wide variety of effective banner display ads, video pre-roll ads, and social media ads to choose from as well.
PPC Advertising Strategy Articles
- The Best Targeting Strategies For Google Ads
- 4 Tips For Writing High Conversion PPC Ads
- Beginner Guide To Match-Type Keywords For PPC
- How To Combine SEO & PPC Advertising
- 5 Reasons Why Businesses Need To Use PPC Advertising
- Ways To Improve PPC ROI
- PPC vs SEO Practices Compared And Contrasted
- Common Google Ads Mistakes To Avoid Making
- How To Improve Your PPC Return On Investment
- Differences Between PPC & SEO
- SEM, SEO, And PPC Marketing Tips
- 8 Big Business Benefits Of Using PPC Advertising
- The Major Benefits Of Search Engine Marketing
- PPC Marketing Guide For Beginners
- Google Ads Certification Test Guide
- Google Ads Video Advertising Certification Test Guide
Power Up Profits With PPC!
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