Struggling with getting enough website traffic is pretty common, especially for brands that are just starting out. It takes a while to establish oneself in any industry, and with how much competition there is, one has to always think of the most efficient marketing methods.
Pay-per-click marketing is a way to introduce more variety and reach a different audience. And it so happens that Google Ads is one of the best platforms for PPC. Want to find out why? Here are the reasons to start using Google Ads PPC:
Reason #1 – Start Without Spending Money
You do not need to spend any money in the very beginning. Thanks to Google Ads Tools and free coupons available on the Clever Ads website, even those who are on a budget can give PPC marketing a go.
Not risking your own money is a great initiative to get started and gain hands-on experience. And it will be a good way to see whether pay-per-click is the right choice for your brand.
Reason #2 – It Is Faster Than SEO
Search engine optimization is a big part of a successful business strategy, but it takes time. In some cases, brands have to wait for months before they see any results. And some cannot afford to wait that long.
Google Ads is a great alternative if you want to gain traction and get website visitors from the most popular search engine in the world.
Reason #3 – Google Has A Vast Reach
With over 4 billion searches every day (Internet Live Stats), Google offers you an opportunity to advertise to a vast audience.
But the search engine is not the only platform where you can benefit by running an ad campaign. There is also an option to buy ads on other popular properties of Google, like Gmail and YouTube.
The numbers ad up and if you can find a perfect formula for balancing out where to put your resources, you can benefit a lot.
Reason #4 – Reaching The Right Audience
Reaching a lot of people is good in itself, but a business ought to focus on reaching the right demographic. Otherwise, your whole campaign will not be efficient, and you stand to lose money, especially in the long run. There are two methods that allow advertisers to make the most out of what they have in the budget.
The first method is the keyword targeting. Bidding for the right keywords is one of the cornerstones of creating a good advertising campaign. Let people who are already searching for relevant products and services come to you.
Demographic targeting is the second method. Google has accumulated plenty of information about its users over the years. And this is a great advantage for advertisers. You can focus on general online interests, age, gender, and location when targeting.
Reason #5 – Pay Only for Ad Clicks
It helps when the money does not go to waste. Everything you pay for will only be for clicks, just like the name of PPC marketing suggests.
Ads that appear to people are great by themselves because they raise brand awareness. But a business ought to drive customers and focus on sales. So a click and a website visit are still worth more than anything else in this case. And your budget is not getting wasted.
Reason #6 – Remarketing Campaigns
Every website visitor is a potential customer. However, expecting that most visitors would spend money is a bit of a stretch. It might be curiosity that leads them on your site, but they are still not convinced is buying is worth it or not.
Nevertheless, given that they have visited in the first place, there is a good chance that you can still get them to spend money even if they did not do it the first time. Remarketing is another feature provided by Google Ads. You can serve relevant ads to previous website visitors and rekindle their interest to come back.
Reason #7 – Improving Campaigns By Integrating Analytics
A successful campaign on the first attempt is difficult to accomplish. But thanks to the integration of great free tools like Google Analytics, it is possible to keep track of detailed data and make progress by improving. And each lesson learned will go towards increasing an ROI for your business.
Reason #8 – A Great Learning Experience
If you are serious about building a successful and sustainable business, you will want to use this opportunity of mastering PPC marketing. And while you are at it, this will be a great learning experience that will help you later. That is if you decide to take on another project. Skills like keyword research and copywriting an ad text are worth a lot these days.
