Lights, Camera, Action! The 9 Top Marketing Video Trends in 2019


Did you know that over 500 million hours of video are watched on YouTube each day? That's a staggering number that doesn't even take into account other social media and video platforms that are currently available online. 

Because video is one of the most popular types of content consumed online, advertisers have turned up the heat on video marketing. So if you're someone who is trying to create video content online to promote a brand or business, you may be wondering what trends are the hottest right now.

Knowing what works, and what doesn't, can go a long way in helping you reach your goals. On the other hand, wasting time and money using tactics that don't work can seriously harm a growing brand or business.  

So If you're looking to learn about the best and most creative marketing video trends in 2019, we've got you covered! In this article, we'll tell you what kinds of videos work the best, and even how you can use these techniques to create viral content. 

Now then, let's get started!


1. Make Shorter Videos

One of the most popular video marketing trends right now is producing shorter videos at a more frequent rate. Creating one long video and letting it sit before making another just won't cut it anymore.

That's why it's a good idea to make short videos, around 30 seconds to a minute, and post them on social media websites like Instagram, Twitter, and Snapchat. 

This technique brings with it a ton of benefits. First, you'll increase the chances of someone watching your video from beginning to end. Also, you can make new videos faster, as it doesn't take as long to produce content of this length. 

Finally, constantly creating and sharing new content allows you to engage with your audience at a more frequent rate. Today's audience wants new content, and fast, so this is a great way to deliver that in a smart and efficient way. 


2. Quantity Over Quality

Obviously this kind of ties in with our first point, but we'll dive into things a little deeper here. YouTube's algorithm really likes users that upload frequently. By frequently, we mean multiple times a week. 

So if you plan to implement YouTube into your marketing strategy, pump out those videos as fast as you can. 


3. Go Vertical

For years now, the horizontal video has owned the video marketing landscape. But as we shift towards a more mobile-friendly society, vertical video has become much more popular.

So don't be afraid to experiment with some vertical video, especially if you plan to post on Twitter, Instagram or Snapchat. After all, phones screens are mostly used in a vertical position, so this kind of content makes a lot of sense. 


4. IGTV

One of the most popular platforms to post a vertical video is IGTV. IGTV is Instagram's video platform that was released in June of 2018. Unlike video on Instagram's traditional app, verified and popular users can post up to 60-minute long clips. 

On top of that, Instagram's traditional app offers a lot of video-friendly features, too. So if you're not on Instagram already, sign up ASAP. 


5. Voice-Over Videos

The voice-over video trend has picked up a ton of steam as of late, and for good reason. Voice-over videos are easy to make and give creators a ton of freedom. 

Being able to talk over someone's else's video footage, or even b-roll footage can help speed up production times. As we mentioned earlier, more is more nowadays, so shorter production times mean you can make more videos faster. 


6. Get Animated

When paired with voice-over videos, using animation is an awesome way to create unique digital marketing videos. Sure, doing animation the right way can take a bit of practice. You'll probably even have to outsource the work or learn more about how to produce animation yourself. 

But having a really well made animated video gives you a much better chance of going viral and reaching a ton of people, which is the goal here. 


7. Make it Funny

Speaking of things that go viral, comedy has and always will be a huge part of any kind of advertising. If you can make someone laugh, or give them a funny quote they can use with their friends, then you've got a better chance of standing out and making a lasting impression.

If you have the comedy chops, try throwing in some humor to see if that style of content works for you. This is obviously easier said than done, but if you can make it work, you'll get great results.


8. Tell a Story

People love a good story.

If you can create an engaging story, and put it into a video format, you have a shot at creating something that spreads like wildfire that people will watch from beginning to end. 

Paired with other things on this list, like comedy, voice-over videos, and animation, you can create something that people are really going to enjoy. 


9. Teach Them Something

Last but not least, it's important to address one of the main reasons why people look for videos online in the first place. For a large portion of people searching on sites like YouTube, they're looking to learn about a topic or acquire a new skill.

Making something informative can not only help get your video noticed but will also increase the chances of it being shared by other people. 


The Hottest Video Trends in 2019

Well, there you have it! Those are the hottest video trends in 2019!

Remember, you don't have to make a 10-minute video to create something that people are going to like and share. And don't be afraid to utilize a new platform like IGTV to get your message out there. 

Above all else, be creative. Use techniques like animation and voice-over videos to tell your story in a fun and creative way.

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