10 Top Marketing Video Trends

top video marketing trends 2020

Did you know that over 500 million hours of video are watched on YouTube each day? That is a staggering number that doesn't even take into account other social media and video platforms that are currently available online. 

Because video is one of the most popular types of content consumed online, advertisers have turned up the heat on video marketing. So if you're someone who is trying to create video content online to promote a brand or business, you may be wondering what trends are the hottest right now.

Knowing what works, and what doesn't, with video marketing can go a long way in helping you reach your goals. On the other hand, wasting time and money using tactics on videos that don't work can seriously harm a growing brand or business.  

So If you are looking to learn about the best and most creative marketing video trends, we've got you covered! In this article, we will tell you what kinds of videos work the best, and even how you can use these techniques to create viral content. 

Now then, let's get started on the top marketing video trends! 

Top 10 Biggest Marketing Video Trends

1. Make Shorter Videos

One of the most popular video marketing trends right now is producing shorter videos at a more frequent rate. Creating one long video and letting it sit before making another just won't cut it anymore.

That's why it is a good idea to make short videos, around 30 seconds to a minute, and post them on social media websites like Instagram, Twitter, Threads, LinkedIn, Facebook, and Snapchat. TikTok videos and GIFs are even shorter! There are many video maker tools online to make that marketing video your own. 

You can also hire a video marketing team like Video Veggie to do this for you. Not every entrepreneur or small business has the time and expertise to create their own videos, even with simplified professional tools.

This "shorts" vid technique brings with it a ton of benefits. First, you will increase the chances of someone watching your video from beginning to end. Also, you can make new videos faster, as it doesn't take as long to produce content of this length. 

Finally, constantly creating and sharing new content allows you to engage with your audience at a more frequent rate. Today's audience wants new content, and fast, so this is a great way to deliver that in a smart and efficient way. 

When done correctly, explainer videos can be an extremely effective marketing tool, particularly for newly launched products. An explainer video can help to set your product apart, highlighting its key features and benefits in a way that is both engaging and informative. If the marketing budget allows, you can cooperate with agencies specialized in the production of explainer videos to achieve the highest quality and the desired effect.

2. Quantity Over Quality

Obviously this kind of ties in with our first point, but we will dive into things a little deeper here. YouTube's algorithm really likes users that upload frequently. By frequently, we mean multiple times a week or at least per month. 

So if you plan to implement YouTube into your marketing strategy, pump out those videos as fast as you can. You can prep them ahead of time and schedule times for them to publish over the course of weeks and months, along with some automated sharing to social media once the vids are live.

3. Go Vertical

For years now, the horizontal video has owned the video marketing landscape. But as we shift towards a more mobile-friendly society, vertical video has become much more popular.

So don't be afraid to experiment with some vertical video, especially if you plan to post on Twitter (X), Instagram, Threads, or Snapchat. After all, phones screens are mostly used in a vertical position, so this kind of content makes a lot of sense. 

4. IGTV And Reels

One of the most popular platforms to post a vertical video is IGTV. IGTV is Instagram's video platform that was released in June a few years ago. Unlike video on Instagram's traditional app, verified and popular users can post up to 60-minute long clips. 

On top of that, Instagram's traditional app offers a lot of video-friendly features, too. So if you're not on Instagram already, sign up ASAP. 

Instagram Reels came out even more recently and is a top video marketing option as well.

5. Voice-Over Videos

The voice-over video trend has picked up a ton of steam as of late, and for good reason. Voice-over videos are easy to make and give creators a ton of freedom. 

Being able to talk over someone's else's video footage, or even b-roll footage can help speed up production times. As we mentioned earlier, more is more nowadays, so shorter production times mean you can make more videos faster. 

6. Get Animated

When paired with voice-over videos, using animation is an awesome way to create unique digital marketing videos. Sure, doing animation the right way can take a bit of practice. You'll probably even have to outsource the work or learn more about how to produce animation yourself. 

But having a really well made animated video gives you a much better chance of going viral and reaching a ton of people, which is the goal here. 

7. Make it Funny

Speaking of things that go viral, comedy has and always will be a huge part of any kind of advertising. If you can make someone laugh, or give them a funny quote they can use with their friends, then you've got a better chance of standing out and making a lasting impression.

If you have the comedy chops, try throwing in some humor to see if that style of content works for you. This is obviously easier said than done, but if you can make it work, you'll get great results.

8. Tell a Story

People love a good story.

If you can create an engaging story, and put it into a video format, you have a shot at creating something that spreads like wildfire that people will watch from beginning to end. 

Paired with other things on this list, like comedy, voice-over videos, and animation, you can create something that people are really going to enjoy. 

9. Teach Them Something

Last but not least, it's important to address one of the main reasons why people look for videos online in the first place. For a large portion of people searching on sites like YouTube, they're looking to learn about a topic or acquire a new skill.

Making something informative can not only help get your video noticed but will also increase the chances of it being shared by other people. 

10. Streaming And Smart TV Advertising 

Everyone is cutting the cable cord and ordering streaming services like Netflix, Hulu, Amazon Prime, Disney+, and HBO Max. They're also using a variety of smart TV's and other media viewing tools. Advertising on all of these new mediums can sometimes be achieved at a discounted price (but not for long) and get real results.

The Hottest Marketing Video Trends Today

Well, there you have it video marketers! Those are the hottest video trends today.

Remember, you don't have to make a 10-minute video to create something that people are going to like and share. And don't be afraid to utilize a new platform like IGTV and TikTok to get your message out there

Above all else, be creative. Use techniques like animation and voice-over videos to tell your story in a fun and creative way.

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