How To Be A Credible Blogger And Generate Leads

Are you interested in learning attraction Marketing Secrets Revealed Blogging is one of the most powerful vehicles for content marketers to get a constant flow of Leads. In this blog post article How to Gain Credibility as an Blogger and Generate consistent leads, I give you a no-nonsense rundown what you need as a big blog webmaster. 

Setting up your blog and website is the crucial first step. If you do not get your blog going on the right foot, it can be hard to recover going forward or gain that initial momentum to create organic traffic. 

Creating generic website names does not usually convert well. Your prospects want to know, like and trust YOU, not some gimmicky logo with no personality. So, get a website in your name, that way if the companies you are promoting gets attacked by the FTC or goes under for some mysterious reason, you won’t be screwed over and waste many hours converting everything over to your next venture. When YOU are the brand, you can promote anything you want. Think about celebrities or athletes. They can endorse six different products without even trying, because THEY are the brand. Look at Roger Federer. federer His endorsements include: Nike, Wilson, Rolodex, Credit Suisse, Moet & Chandon, Mercedes and Gilette. And, he doesn’t need a website called GiletteForever.com or NikeIsMyShoe.com. What if one of his endorsements dropped him because he bombed the last three tournaments? He would be stuck with a worthless website, and that is what happens to a lot of content marketers who create a website relating to the product of their current company. 

Be the BRAND, not a product of a product. Be Someone who people want to invest in Nothing is more attractive than someone who looks like they are going places. If you want people to invest in you, your product or service, you have to stand out above the rest. You need to find what you are passionate about and combine it with your marketing strategy. If you are not passionate about what you are doing, you won’t last long enough to see success. If you love writing, write in your blog about something you care about. If you are extroverted, shoot 2 to 4 minute videos on YouTube and post them on your blog. Love talking? Do a Podcast and interview other Entrepreneurs or geeks or foodies. If you love graphics, do Infographics or Pinterest. You can embed Vine videos and funny Gif’s on your Blog to spice things up. The days of writing boring keyword rich, bogus SEO articles are over! People want to read engaging content that someone with a brain wrote, not from some dude on fiverr or a “SEO specialist” from India. People aren’t stupid. They know when you write what you post and when you don’t. If they don’t catch you, the Universe does and it seems to pay you what you deserve to be paid. 

Use the Same Profile and Headshot as you do on other platforms. People want to easily recognize you on all social media platforms and they want to see YOU, not an Iris flower from your backyard. Only celebrities can be weird, like Ashton Kutcher, who’s “headshot” is some weird symbol. one profile for all social media Be YOU and be recognizable. If you are really that paranoid about having your face on the Internet, you shouldn’t be an Entrepreneur. I use the same headshot and bio on most of my social media platforms.

I help people who want to learn how to make a living with content marketing and working from home. I am transparent. I don’t make false claims and neither should you. Be yourself. If you are just starting out online, tell people, people love hearing honest, vulnerable stories. Your Blog’s Mission Statement You need a mission statement or tagline for what you do. Mine is “Let the #1 content marketer on social media show you how to earn money online.” You also want to put this statement into your meta tags plugin if you are using a WordPress blog, which I hope you are. The plugin SEO by Yoast has metatags and XML sitemap which is all you need for Google to know who you are. If you don’t know your mission statement, you need to create one. One sentence will do. This one sentence sums up everything you do nicely. 

It is almost like your “pitch” if you were selling your movie to investors in L.A. Aligning your Passion with your Content Creation If you’re not passionate about what you are doing, you need to align your interests with what you want to market. I love writing and content marketing, so writing about biz blog marketing is easy for me, but I truly love music and internet marketing and still figuring out how to tie those two together! If you don’t love what you’re doing to become an Entrepreneur, or you already are an Entrepreneur, you will burn out and it will feel just like your old, dead-end job. There are plenty of people who get rich on YouTube because they combined their passion with entertaining video, like Markiplier who makes roughly $20,000 a day playing video games with his friends. I know it’s hard to say “follow your passion” but that’s what it boils down to. 

It might take a lot of A/B testing and a couple years to grow your following behind something you love doing, but obviously you would be financially set and do what you love. Most business blogs are boring. I try to add a little spice where I can and add value that isn’t being taught the same way as the others. You should look for that little “bent” or “tilt” which makes your brand unique. A good book that talks about “tilt” is Content Inc by Joe Pulizzi. The book is a little lengthy and is geared more towards enterprises than individuals, but the “tilt” concept was awesome, worth the price of the book for that. 

Consistency is key with business blogging for lead gen. You won’t really be seen or heard unless you provide massive content in your preferred platform. The only reason I had an advantage over other affiliate marketers starting in solopreneur ventures is that I had built up a solid following on Twitter from promoting my ebooks in the past. Having over 200k real followers on Twitter took me about four years to build but it paid off. Today, Twitter is not that popular but can still be a great vehicle in “tweeting” your new posts, videos and podcasts. When I get done writing a post, usually 1500 to 2500 words, I tweet it on Twitter, submit it to Digg and Reddit, and post it on Facebook, LinkedIn, TikTok and Pinterest. I then email it to my subscribers. This creates massive reach and get’s me seen. Consistency means posting at least 3 times a week, ideally 5 to 7 a week. If you are passionate about your subject matter, this will be doable. If you are not keen on the subject, you will burn out in three months no matter what. You have to care about what you’re doing. 

Think about why you are doing it. The repercussions of not doing it lands you back at a job, which you should really want to get out of. To be honest, some days I don’t want to write. . . Or, it feels just like regurgitated stuff from other people. . . But, when I’m on and it clicks, life is beautiful and time flashes by and people like my shit. Unless your content goes viral, which I hope it does, it will take about six months to a year for your blog to start getting traffic from the search engines. Nothing feels better than free traffic. It’s worth it because. . . People start to comment and watch you. Whatever you’re promoting, you start getting sales. You start climbing the Leaderboard in your company. You suddenly have money for bills. You can’t believe you are getting paid to do what you love and it’s mind blowing.

Repurposing your Content to get the most out of it. Example: You shoot a short video in the morning about “duplicating your downline.” You then write a blog post of 1600 words about “downline duplication.” Then you read your blog post into your microphone and post it as a Podcast in iTunes. You then create an Infographic which covers the key points from your blog post. You then create a quote, write it on a pretty picture and post it on pinterest with a link that goes back to your blog post. Then you can take your last 5 posts and combine them together and make a PDF and give it away on your site to create a list of subscribers. Then, you can make a powerpoint presentation on Slideshare. From one post, your article could be spun into 10 to 20 other types of content. This is how you truly cover the internet with your brand and reach new audiences. 

Creating a Subscriber List from the start. As a blogger, you want to start collecting subscribers to your blog/website. Expert marketers say “the money is in the ‘list’,” with good reason. With a list of subscribers, you stay connected to your audience and your readership. You deepen their relationship with you by sharing updates with them on what you’re doing. This doesn’t mean spamming them with every product you can think of. It means giving them a new article you wrote, sharing stories and your progress in the world of internet marketing. There’s a famous story in the internet marketing realm, where a man, I forgot his name, made $1 million dollars in one day promoting a product to his email list.  

Again, “The money is in the list.” It takes time to create a good-sized list, but if you respect your list and provide consistent value, and only promotions once in awhile, they will come to trust you and eventually you have a huge influence over them and their buying habits, which is good news for you, but it takes time, nourish it. If you have under, I think, 2500 subscribers, Aweber is like $19.95 a month. It’s easy to send out your first email to your subscribers. I don’t add my whole post in my email to my subscribers, I say something like: Hey (name) If you are curious on how you can reduce your hours at your job by half within a month, I wrote an article called “Time management hackers for Entrepreneurs.” Click the link to read it now. You want to email your list maybe three times a week, or whenever you have a good article or post you created to share. Again, maybe go two weeks without offering a product or service, and the bigger the product, the more you should build up to it in your emails. If your product is $595, you might want to build excitement for at least a month before actually revealing the product. If the product is $59, then you could probably just promote it without any buildup. It’s up to you and you will see the analytics of your email and how it performed on your aweber dashboard. You will get people who unsubscribe or even leave a complaint, a lot of people don’t remember what they did an hour ago, so you will get some mad subscribers, but that’s normal, but if you get too aggressive with your email campaigns you will get a lot of complaints, which could mean Aweber suspends your account. I am not sure how that works exactly, but a lot of complaints is not good, unsubscribers is nothing to freak out about. Just keep building your list. 

Setting up the sales funnel on your blog or website Obviously, you are doing all this content creation to get eyeballs on your site and have your visitors “opt-in” to either your newsletter, download a free ebook, or sign up to check out your affiliate marketing opportunity. There are a few techniques I use to capture “Leads.” I have a banner to the left, on the left side. It is roughly a 200×400 clickable image. The image was created from Fiverr by a designer in Asia. It is an image that I created an “Image” widget for. If you use WordPress, you know what widgets are. I simply uploaded the image and created an image widget and had the image click through to my affiliate marketing capture page, where people can sign up for free to look at my business opportunity.

 I know almost everybody has a “pop-up” on their site and people swear by them, but I believe in keeping my site simple and I know in five years pop-ups are going to really be despised by viewers and they will be shunned generally, so no pop-ups for me. I discovered a cool tool by Google. It is called the “Hello Bar” and it is at the top of this site. You go to their site and enter your website name and select what type of bar you want. I wanted to promote a product, but you can create a newsletter opt-in and other cool sign-ups. It will allow you to generate a plug-in if you are a WordPress user and then you upload the plugin and that is it! You can go back to hello bar after you installed it and it will show you free analytics of how many views and clicks it receives. It is really an awesome tool and more marketers are using them. I then have a “Work with us” page where people can read my story and if they are interested in what I have to say they can click a button at the bottom of the post which changes color when you hover your mouse over it, which is really cool. It was created using the “Max Buttons” plugin, which I don’t know if it works properly anymore. I don’t update my plugin because it crashed my site, so be careful what button generator you use. So, the last thing you can do to create a sales funnel on your site is just using anchor text in your articles that lead back to your opportunity. Notice, “your opportunity” is in green? 

That is anchor text, which leads readers to my opportunity video. Google knows what you do on your blog,  so if you have too many anchor text and links going back to your opportunity, Google will assume your site is spammy and will downgrade it or even blacklist it. You want useful anchor text and links that go to other quality websites. I link out to other high quality sites, like Forbes, Entrepreneur, Huffington Post, Inc, etc. I heard a good practice is to link out to 5 to 10 sites and 3 links to your internal pages and maybe 1 to your opportunity “capture page.” This is a good balance and has worked for me. My “page rank” is not bad for how young my site is. A lot of bloggers lose their page rank or don’t get page rank because they don’t link out to other useful sites and are too spammy. 

Take the time to provide value and don’t be afraid to link out to other useful articles in your blog posts. Google wants readers to have an awesome user experience and providing tons of useful content and linking out to other useful content is the best way to go. These practices and techniques will get you 100 Leads a day. Don’t stop creating content no matter how little your present results look initially!

I hope you enjoyed this article about being a credible business blogger to generate more content marketing leads! Get blogging and building now.


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