Get Attention: 5 Best Benefits of Google Adwords

benefits of Google Adwords ppc Google Ads

Google processes more than one trillion searches in a year. That makes it the perfect place to advertise your business. 

Obviously, not every person using Google will be looking for a business like yours. 

That's where Google AdWords (also known as Google Ads) comes in. It allows you to show your ads to people who are looking for products or services exactly like the ones you offer. Read on as we take a look at some of the key benefits of Google AdWords.

1. Measurable 

Traditional advertising has always been a bit hit-and-miss. You spent a lot of money on that billboard, but can you be completely certain that any new sales you make are a direct result of people seeing it? 

With Google AdWords, you can harness a huge amount of data that can help you to identify exactly how effective your campaign is. You can then use this data to improve your PPC campaign and make it even more effective. 

2. Faster Results 

SEO is a great way to get your website up the search rankings and in front of more potential customers. One major downside of Google Ads is that this kind of organic growth takes time. It may be months before you even begin to notice any increase in site views or sales. 

Google AdWords has the benefit of providing almost immediate results. As soon as your Google Ads are live, potential customers can see them, click on them, and hopefully start making purchases. 

3. Suits Any Budget 

Some high-competition long-tail keywords can cost almost a thousand dollars per click. The good news is that in theory, you can find keywords with a cost-per-click of just one cent. 

The reality is that for most businesses, your cost-per-click is going to fall somewhere between these two extremes. The beauty of AdWords, however, is that you can set your own limits so that you're never at risk of blowing your budget. You can spend exactly as much or as little as you want. 

Specialists such as Isaac Rudansky can help you work out exactly how to use your marketing budget to the full. 

4. Great ROI 

With Google Adwords, you only have to pay for the ads that people actually click on. That means that every time you spend money, it's because someone has shown interest in your ad. 

Provided that you're effective at converting the people that clicked your ad, your return on investment will be very strong. 

5. Gets You in Front of Billions of People 

As we've already seen, Google has billions of searches every single day. Even if only a tiny fraction of those people are using the keywords you're focusing on, it's still a huge number of people. 

Google Ads allow you to reach out to far more prospective clients than was ever possible with traditional advertising methods. 

Now You Know the Benefits of Google AdWords 

These are just some of the key benefits of Google AdWords. If you want to experience these and other benefits, then it's time to give Google AdWords a try. 

If you're looking for more great content on Google Ads then be sure to take a good look around the rest of the site. Visit the PPC, Digital Marketing, and SEO sections of the Bootstrap Business Blog to learn more about pay-per-click benefits of Google AdWords.

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