Google processes more than one trillion searches in a year. That makes it the perfect place to advertise your business.
Obviously, not every person using the Google search engine will be looking for a business like yours.
That's where Google AdWords (also known as Google Ads now) comes in. It allows you to show your ads to people who are looking for products or services exactly like the ones you offer. Read on as we take a look at some of the key benefits of Google AdWords.
1. Measurable
Traditional advertising has always been a bit hit-and-miss. You spent a lot of money on that billboard, but can you be completely certain that any new sales you make are a direct result of people seeing it? It's hard to justify all of that ad spend without quantifying the ROI right.
With Google AdWords, you can harness a huge amount of data that can help you to identify exactly how effective your campaign is. You can then use this data to improve your PPC campaign and make it even more effective. Now, if you want to contact a Google AdWords Agency in Adelaide then visit this site.
2. Faster Results
SEO is a great way to get your website up the search rankings and in front of more potential customers. One major downside of Google Ads is that this kind of organic growth takes time. It may be months before you even begin to notice any increase in site views or sales.
Google AdWords has the benefit of providing almost immediate results. As soon as your Google Ads are live, potential customers can see them, click on them, and hopefully start making purchases.
3. Suits Any Budget
Some high-competition long-tail keywords can cost almost a thousand dollars per click. The good news is that in theory, you can find niche keywords with a cost-per-click of just one cent with Google Ads.
The reality is that for most businesses, your cost-per-click is going to fall somewhere between these two extremes. The beauty of AdWords, however, is that you can set your own limits so that you're never at risk of blowing your budget. You can spend exactly as much or as little as you want.
Specialists in Google Ads and PPC can help you work out exactly how to use your marketing budget to the fullest.
4. Great ROI
With Google Adwords, you only have to pay for the ads that people actually click on. That means that every time you spend money, it's because someone has shown interest in your ad.
Provided that you're effective at converting the people that clicked your ad, your return on investment will be very strong. For example, eCommerce business owners can increase sales through Google Shopping significantly.
5. Gets You in Front of Billions of People
As we have already seen, Google has billions of searches every single day. Even if only a tiny fraction of those people are using the keywords you're focusing on, it is still a huge number of people.
Google Ads allow you to reach out to far more prospective clients than was ever possible with traditional advertising methods. There is a reason why millions of businesses and entrepreneurs have used Google AdWords to advertise their business worldwide.
Now You Know the Benefits of Google AdWords
These are just some of the key benefits of Google AdWords. If you want to experience these and other benefits, then it's time to give Google AdWords a try.
If you're looking for more great content on Google Ads then be sure to take a good look around the rest of the site. Visit the PPC, Digital Marketing, and SEO sections of the Bootstrap Business Blog to learn more about pay-per-click benefits of Google AdWords.
