4 Expert Techniques to Use When Writing High-Converting PPC Ads

expert techniques writing high-converting ppc ads pay-per-click copywriting

With Google, there are endless possibilities when it comes to advertising tactics and strategies. This explains why 97% of its total revenue comes from advertisements. 

While Google has made it more convenient for businesses to reach out to their target audience (as also seen on other platforms such as CPL One, Bing Ads, 7Search, etc.), it has made the competition much tougher than it has ever been at the same time. 

PPC’s Importance In Today’s Market 

When it comes to digital marketing, one of the most effective methods is PPC, which stands for pay-per-click advertising. This is one of the most tried and tested advertising strategies that has helped millions of businesses worldwide gain higher visibility on search engines, like Google. If your main paid advertising goal is to reach your target audience as accurately as possible, then PPC is the way to do it. With PPC, you only pay when a user clicks on one of your ads, making it easier for you to track which ads have higher CTR (click-through rate). 

Writing High-Converting PPC Ads 

If you want to create high-converting PPC ads, you will need to write great ad copies to entice your target market to take action the way you want them to take. So, in this article, we'll provide you with tips on how to write high-converting PPC ads. 

1. Be As Specific as possible

Part of a great advertising campaign is to make every ad copy as precise as possible. Get straight to the point. Point out why the potential customers should choose you instead of other businesses or brands in your niche. In other words, emphasize your benefits and try to be as persuasive as can be. 

2. Make Sure It Is Relevant

Ad copies only have a few words, so make sure you choose the words that add value to your business or brand. Use words that align with your keywords. To increase your click-through rate (CTR), see to it that your PPC ad copies contain words that users will most likely search for online. By increasing the CTR, you will be able to reduce the cost-per-click (CPC) of your ad campaign. 

3. Use Click-Worthy Headlines

The headline of your ad copy must be attention-grabbing. It should compel every user that comes across your ad to click on it. Make sure people will pay attention every time they see your ads' headlines. One way to do this is to describe (briefly, of course) how people will benefit from your product or service. After all, consumers are more interested in what you can do for them and what's the solution you can offer to solve their problem. Similarly, be creative in writing ad copies – show your company's unique personality by creating original and unique content. 

4. Add An Enticing Call-To-Action (CTA)

What good will a great headline be if you don’t use the right call to action (CTA)? What kind of action do you want your target audience to take? Do you want users who come across your ad to follow you on your social media accounts, recommend you, or buy from you? Make your call to action as clear to your audience as possible.

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