With the average small business now spending around $75,000 a year on digital marketing, every company is looking for ways to cut corners.
One of the best ways to figure out how to attract more customers to your business is through inexpensive or free internet tools. Whether social media, email, or crossover promotions, there are cheap and easy ways to boost traffic for nothing.
Here are five methods for you to try for creating customer attraction.
1. Start a Blog
When people search for something online, they're either looking for a specific product or the answer to a question. If you want to capture both types of searches, a blog is the best way to do it. Starting a blog is cheap and easy and can attract lots of attention.
With the help of your blog, you can answer frequently asked questions about your industry, with your products or services as the solution.
A blog allows you to capture attention on search engines. Since search engines are the number one way that people find out about new products and services, it's your key to success. Advertising has never been cheaper than building up your search engine optimized status.
If you're wondering what to write on your blog, start off with a list of the most frequently asked questions about your products and services. Every single subject could be its own blog post, offering you a steady stream of content about what you have to offer.
A blog should be updated on a regular basis to show that you have a lot of value to offer. It gives your customers a useful peek behind the curtain as to what you do.
2. Advertise on Social Media
Social media is one of the most powerful tools in the advertising world today. It's cheap and easy to get attention on social media if you know what your customers are looking for.
Do some research to find out who your ideal customer is and what matters to them. Once you know what to offer them, you won't have any trouble targeting them accurately.
Social media ad tools are cheap to use and offer you laser-focused access to very specific segments of your customer base. They'll let you geo-target your ads so that you can create different ads for different markets.
Social media advertising also lets you experiment with ideas for less than traditional marketing. You can create short videos, image-based ads, and stories via Instagram or Facebook.
Ask around to your staff and spitball some ideas. It will only take a few minutes to get a new ad up and you can try things with low stakes. However, the rewards can be very high.
3. Collaborate with Other Brands
If you have access to brands that have reach in a market you've got your eye on, collaborate with them. By offering dual services or bundled products, you can introduce your products to a whole new market. They'll be excited to also introduce their products and services to your market.
If you run a natural bath and body product line, you could collaborate with a local grocer or a yoga studio. Offering your products with a membership or offering classes with a bundle of your products is good for either business. The more you can collaborate, the stronger of a brand you'll build.
Pair up with brands to show off your favorite local products and services and ask if they'll do the same for you. When you share the products that you like the most, your customers will be introduced to a whole new world of products. As long as your partner in this deal does the same for you, you're bound to see substantial growth without spending a dime on advertising.
4. Make Some Instructional Videos
One of the first places where people turn when they're looking for an answer to deal with everyday issues is YouTube. Lots of brands have taken this as an invitation to create instructional videos to show different ways to use their products.
A baking soda company could create their own videos for getting stains out of shirts, while a body shop can teach you how to change your own turn signals. Think of the most common things that your customers ask you for or the complimentary services that you hand out to devoted clients. Create videos to help people out and they'll return the favor with clicks.
As your videos get clicks, likes, and shares, you'll be able to attract people to your website. Mention that you have more instructions on your website or that you have more to offer if people click over to your site.
5. Email Still Works
While spam emails account for 45% of all email traffic, people still glance over what's come in their email box several times a day. Some people are more compulsive than others and want to see every email that arrives via push notification.
That means that you'll be able to get right into the pockets of your customers if you play your cards right. Create clever headlines and craft targeted emails based on previous customer interactions.
When you know what your customers are looking for, you have a chance to ensure they open your email first. Before you start redirecting people, make sure you understand clickfunnels vs leadpages.
Learning How to Attract More Customers to Your Business Takes Practice
When you're figuring out how to attract more customers to your business, you're going to find that there are some challenges. Finding the right channel to approach your customers is your first hurdle.
Once you tackle that, you'll be able to start targeting your customers better and better.
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