Generating Leads: Are You Doing Enough?

Generating leads is a key step in the sales process. You find leads, which are then given a very tempting offer before becoming your customers and boosting your sales figures. Immediately, we hit something a lot of small businesses are unaware of; leads do not equal sales. Generating leads isn’t the same as generating sales, so be wary of that right away. 

As mentioned, leads form a part of your sales generation process. However, you can generate loads of leads and still have very few sales because you’ve not taken other steps into account. Having said that, your aim should be to generate as many leads as possible. The more leads you have, the higher chance there is of you getting more sales. That’s the key here, it raises your chances but doesn’t guarantee sales. 

With that being said, are you doing enough when generating your leads? You have to explore as many options as possible, to get the desired results. Here are some ideas you should consider if you aren’t already using them.

Social Media 

Using social media is a brilliantly modern lead generation idea. The simple act of putting your business on social media can help generate leads. You’ll gain followers, which you can assume are people interested in your business. Otherwise, why would they follow you? Then, you can interact with them to fully convert them into leads while also working on getting more followers. 

Plus, things like Followerwonk are available to give you more information on your followers. This can help you tailor your social media posts to your target audience, ensuring you generate more leads.


Telemarketing may be an old-fashioned technique, but it’s one you can’t ignore. Normally, when something has been around for decades and still isn’t dead, that’s a sign of its effectiveness. The key to a good telemarketing campaign is to have a dedicated team ringing phones and generating leads. You’ve got companies like Virtual Sales Limited that have sales teams for businesses to use as part of their campaign. Outsourcing like this is a decent idea if you don’t have the in-house resources. The sales team needs to be experienced as there’s a skill to telemarketing that you gain with experience. Now, you’ve opened up a new avenue for generating leads.


Almost everyone in the world has an email address, which is why you need to make use of this powerful marketing tool. Emails can generate loads of leads, the hardest part is finding the right contacts. You can buy mailing lists from some companies, or you can be smart and get people to give you their email address. Ask people to sign up for email alerts on your website or through social media. When you’re armed with a whole host of email addresses you can begin sending out marketing emails to help generate more leads. 

Leveraging Leads

Remember, lead generation doesn’t automatically mean you’ll get more customers and increase sales. However, it’s a very important step if you want to do just that. A company with no leads will never have the same success as one with lots of them.

I hope you enjoyed this article about how to increase your lead generation and sales.

Interested in more articles about social selling?

Read My Posts:

- Social Media Is Your Personal Business Partner

- How To Leverage LinkedIn

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