The Importance of Lead Generation for Modern Businesses


The majority of marketers state that lead generation is their top priority. What is more, 53% of them underline that at least half of their budget is allocated to this endeavor, and they also aspire to increase this spending in 2017. Still, most businesses struggle when it comes to sales performance. It seems that there is a missing link between notions about the importance of lead generation and concrete results it brings. 

The Game Has Changed 

Generating sales leads has been established as a backbone of business success. Many organizations have full-time employees working exclusively on lead generation and despite that, they often have a feeling that they have hit the wall. In fact, the truth is that they are not looking hard enough or in the right places. They fail to realize that they have to invest in research and find new targeted leads

Namely, lead generation is not just about cold calling as many people as possible. Likewise, it no longer revolves around face-to- face meetings and list purchasing. It was a flawed process anyway, with the major obstacle in the form of a limited volume. Nowadays, however, technology advances by leaps and bounds and equips us with numerous powerful tools. 

Digital Revolution & Traditional Solution 

The internet has changed the face of the business world forever. Most notably, social media and search engines like Google have proved to be real game-changers: On these busy avenues, one can find a host of companies or consumers in a matter of seconds. All that remains is to find contact information and reach them out. Hence, marketers are empowered to generate a high volume of leads in a short amount of time. 

So, we must acknowledge that technology has created seismic shifts in the way marketing is handled. Yet, there is no need to completely ditch the traditional methods. Companies that conduct effective lead generation in Perth prove that telemarketing still produces favorable results. Moreover, it complements digital marketing and increases the likelihood of putting through great campaigns. 

A Golden Opportunity 

As a rule of thumb, a smart approach enables companies to close much more pitches. It is estimated that nurtured leads generate a 20% increase in sales opportunities compared to their non-nurtured counterparts. But, driving an endless stream of targeted leads into your business is no walk in the park. One of the chief goals is to nurture and convert leads into subscribers, very valuable leads, or sales. 

It comes down to how effective and profitable your campaigns are. They must be a part of comprehensive marketing strategies and backed by thorough research. Namely, it is of the utmost importance to identify the target market in terms of age, gender, preferences, and demographics. Another crucial decision is linked to appropriate channels you will use to interact with your audience. At last, you have to come up with something to offer to people to get them converted. So, embark on a journey of continuous optimization and improvement. 

Constantly analyze data to boost the conversion rates. Strive to direct leads to optimized landing pages rather than the main website. Finally, bear in mind that with marketing automation, we are given a chance to get the best of both worlds: Cut the spending and obtain more quality and numerous leads. Add value to people’s life and they will know how to return the favor. 

Lead the way 

Done right, lead generation paves the way for profitable business. In this day and age, a company can potentially tap into 2.5 billion people that surf the internet on a regular basis. Nevertheless, you do not want to generate just any leads, but the right ones. Optimize your methods and dive into data to make informed decisions. Carry out results-driven campaigns and make headway towards increased sales and revenues. A flow of fresh leads is your best shot if you want to hit it big. 

Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with digital marketing businesses, closely collaborating with e-commerce companies.





I hope you enjoyed this article about why lead generation is paramount for modern companies.

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Published by Michael J Schiemer
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