Is your team having a hard time finding new prospects and leads? We all know that the days of cold calling and guessing are over, so how do you build relationships with customers and generate leads?
Partner with a website visitor identification company. The term “website visitor identification” describes online platforms that help identify who visits your site by giving you the names of companies and geographical locations of visitors to help you generate effective content and reach out to the right people.
Did you know that 98% of your website visitors don’t convert? That’s a huge and untouched market. Those visitors slip through the cracks and move on to your competitors.
When you work with the right anonymous website visitor identification company, you can take your business to higher levels by identifying the top players at companies who are looking at your site.
Always partner with a company that works closely with Google Analytics to properly analyse your website’s visitor data.
Every site uses Google Analytics anyway, so why not work with a team that’s already proficient in the service? You’ll be able to identify specific companies who look at your site by connecting your Google Analytics site to the software so they can find leads for your business.
There is no need for any complicated website tracking codes since most websites already have Google Analytics installed.
Consider why using anonymous website viewer identification will help you make more red-hot sales leads.
Customize Content
Content is the tool that connects audiences to your products and services. It creates sales, value, and loyalty among customers. When you’re able to see which companies are spending time on your site and what their specific message is what their values are, you can tailor your sales pitch to them specifically.
You’ll make smarter marketing decisions based on the unique pages and patterns they view and this will dramatically improve your site’s conversion rate.
Lead Generation
The best website visitor identification company will do most of the heavy lifting for you and will provide a powerful method to fill your sales pipeline with prosperous B2B prospects.
Regardless of whether or not your website’s conversion rate exceeds industry standards, there’s a great possibility that you’re missing out on integral prospects that leave without contracting you. It’s crucial to find their contact information and get their business.
Gain qualified B2B leads by partnering with a website visitor identification company. You’ll be able to follow up with high-value visitors that have been identified as hot leads.
Having knowledge about which companies are looking at your site gives you the unique opportunity to see how to move your business forward, and will allow you to follow-up directly with potential leads with confidence.
By gaining a glimpse into the buyer journey, you’re not only getting a clearer understanding of your target customer, but you’re also given the chance to reach out to the individuals who are a perfect fit for your business.
