How To Maintain A Positive Brand Reputation Online

Building a successful business involves more than having a good product or service. There are many other aspects that are key. One of these aspects is your business’s online footprint. Today’s world is quite search-happy. Almost everyone you meet will only do business with you after looking you up. It is up to you to make sure that what they find will influence them to proceed with you. This is where reputation management comes into the picture. 

Research from Moz found that businesses run the risk of losing 22% of potential customers when they see a negative article after reviewing the first page of Google’s search results. 

So, how do you ensure what they see is positive? 

To begin, you need to identify the pages that appear when someone searches for your company name. When they search, do they see review sites, news stories, wiki pages, competitors, press releases, blog posts, business mentions on websites and articles or your social profile pages? 

The pages that appear first are the ones you must focus on. 

Also, remember that while Google is the world’s most used search engine, it isn’t the only one. In fact, over a third of online searches are made on other search engines such as Bing, Yahoo, AOL, DuckDuckGo and others. So be sure to review the results on those search engines too. 

One key to managing your online reputation within the first page of search engine results is to get pages you control in them. For example, your company can create a review page such as growthink reviews. On a page like this, your company posts positive reviews you have received elsewhere. 

In addition to doing this, focus on improving your online reputation management by better managing your social media pages as follows: 

1. Regularly Conduct Social Media Audits 

A social media audit requires that your review what appears in each of your social media accounts such as Facebook, Twitter, Instagram, LinkedIn and YouTube. Be sure to display brand consistency over all of these platforms. For example, your Facebook page shouldn’t tell a different story than your Twitter page. Anything that is detrimental to your brand should be removed. 

2. Acknowledge And Respond To All Mentions 

Your audience will know that you are listening if you engage with them as much as possible. Make it a point to respond to everything, whether it is positive or negative. Make people feel like they are a part of your community even if you can’t see a benefit to doing so. 

3. Immediate Reactions Are Essential 

The quicker you find a post and engage with customer comments, the quicker you will be able to deal with any negativity that may stem from it. 

Because so many prospective customers search for reviews before purchasing from you, reputation management is key to making it in today’s competitive business world. Even though you may know or feel you provide a quality product or service, if prospective customers read even one negative review, they may not frequent your business. So, pay special attention to managing your business’ online reputation; doing so can pay huge dividends.

Ways To Save When Shopping Online

Everyone wants to save money. There are those people who get a thrill of saving even a dime, while others will just want to get the product or service and will pay any price. Whichever type of person you may be bellow are a few quick ways to save money with no time or hassle. 

Cash Back

There are many large and reputable websites that offer cash back on every one of your purchases. All you must do is to add their extension on your google chrome and enable it before you checkout on the website of your choice. Dan, a male nurse said that when he purchases his uniforms, which he anyways needs to buy he will always click on this extension. “It works like magic. I never pay full price for my men’s scrubs.” So, this quick one-time extension addition can save you loads of money. Cash back works generally by percentage so if you are buying expensive products the cash back money can really add up. So, for any product that you would anyways buy, a quick click can leave you with extra money in your back pocket. 

Coupons

Similar to the cash back sites, there are other extensions that you can add that will apply coupons that their system found to your order. So instead of sifting through the website to find a coupon or promotional code, this extension does all the work for you. If you do not have their extensions and do not want to add them, it is always a good idea to take a few extra seconds to google “coupons or promo codes for (blank) website”. Majority of website always are offering some way or another to save. The extra few second search can save you loads of money. 

Sign Up For Emails

It is a wise idea to sign up for emails for websites that you are constantly shopping on. Some stores will offer a welcome coupon code which you can save on your first order. Most websites are constantly running specials and contests so staying up to date with them can help you save. After a while you will get accustomed to what is a really good deal on specific stores. But beware that some stores will trick you into thinking that there is a major sale and to buy when in reality, you are getting ripped off. For example, they will write in huge big bold letters 70% off sitewide, and when you look on the side it will say “up to” or “excludes” in tiny letters. They mislead you that you think everything is all on a crazy sale but will only have one clearance item with 70% off and the rest of the site is only 10% off or not discounted at all. 

Social Media

Follow all your favorite tried and true placed on social media. Giveaways are a big attraction on social media for a good reason. All you need to do is a few small things for a chance to get something FREE. Be sure not to stay away from scammers and never provide your credit card information for FREE things from sites you are not well known to you and tried and true. Some websites thrive and get all their customers from social media since they give special promotion or gifts for their followers. 

It Pays To Save

So, take these quick money saving tips and keep them in your back pocket. Next time you need to buy something be sure to pull off these fast and easy ways to save when shopping online. Enjoy and happy shopping!

How To Buy Solo Ads Traffic

Solo ads are the quickest traffic channels to get the results on list and increase and buy solo ads traffic too. Building an email list as an entrepreneur or a marketer is one of the smartest options. This is a valuable resource for increasing your company's online business. Usually, in the online advertisement world, everyone has the email address and the owner of the solo ads company get revenue for each click on their list by any email. Probably, these are the best option to grow your email list with the solo advertisement. This strategy leads to buy solo ads traffic company and increasing the email list of the solo ads. 

Define Solo Ads 

Generally, solo ads are a cost-effective technique to increase the traffic on your marketing page with high targeted subscribers. This is the best option to get hundreds of subscribers on the new email address with a quick option. 

Purpose To Buy Solo Ads Traffic 

The main purpose to buy solo ads traffic is to leverage the resources of the marketing message in front of your niche. This is the way that you borrow the subscribers from the successful email list to grow your email list. 

How Much Does It Cost For Buying Solo Ads Traffic? 

Buoying the solo ads is quite affordable with the best performance in increasing the traffic in the email list. It decreases the investment on your email list. There are many options to buy solo ads traffic such as pay per click, pay per conversion, and pay per open. 

The most common way of purchasing solo ads is paying on the pay per click. In this payment option to other solo ads company, you have to pay the fixed amount of how much clicks you have received in one day. The main reason for this simple for the buyers are shy away for the pay per open option. Always the providers before considering your email for the enhancement check the conversion rate of the mail list. 

On the other hand, the pay per conversion is the worst option to not be considered to buy solo ads traffic. With this option, you only make money once on the landing page. In this way, the revenue is directly proportional to the number of the landing page rate. Since then this totally out of control from the buyer so never considered the pay per conversion option. 

Pay per click is the best option and it is in the middle ground of the solo ads. They usually guarantee for this option to grow the email list. But you must be always active on the landing page for better conversion of the visitors into the subscribers. 

The prices for the solo ads usually vary from provider to provider. But main the average price per click is nearly $.35 as per the clicks by the visitors. 

Best Place To Buy Solo Ads Traffic 

There are two things that you always need to keep in mind before starting the use of the tools to increase and buy solo ads traffic on your email list. You always have to make sure that you have the quick conversion rate on your email landing page if really you want to make your email list grow in a successful manner and make it very much successful. 

One thing is that nothing is forcing you to send the solo traffic to the landing page to increase the traffic on the email list. But the majority of the providers and buyers consider this thing for the best practices and increase the traffic on the list. This makes the appropriate sense if you think about it continuously. Sending the traffic from another mail list will not make you successful but also the conversion rate of your landing page must be fast and high during the peak time. 

You need to always capture the customer if they are leaving your page because you lost a potential customer. Because not all the people are always ready to buy the page or the traffic so always make some contact then urge them to buy solo ads traffics. Usually sending the people directly to the lading provides them the option to either buy it or close the page. 

Considerable Ways To Buy Solo Ads Traffic 

Firstly you need to get I touch with the provider and send your clicks to the providers in a specific time period. Most of the providers ask for the money in advance mostly through online payments. Usually, there are packages for the buyer like to buy the 1000 clicks charges nearly 45 cents for the one click. So the amount for 1000 clicks the charges is $450. 

Another considerable option to buy solo ads traffic is that most of the providers ask for the option URL page. So that they can have a look at your page and also look growth rate of your page. They also check the conversion rate, colors, and background of the page. And if they find any improvement they will directly approach you for the improvements. 

After the completion of the payments to the provider, you need to send the email swipe to the provider so that they can start the conversion rate quickly. They are the experienced person who increases the increase the conversion rate of your email list. And lastly, most of the providers give a tracking URL to keep the track on your page including the stats of the solo ads on your page.

Conclusion 

Buying solo ads is the best for the beginners because while investing the money on increasing an email list they can directly buy the traffic on their page. Buy solo ads traffic from reputed providers will give your page a better conversion rate. So likely this is the considerable option and this happens quickly as compared to increasing yourself the email list. Self-increasing the subscriber on the list will take a lot of money and time without any guaranteed. But the providers give you the guaranteed to increase the conversion rate and also the traffic on your email list. So the above words are considerable to buy solo ads traffic.

Advanced Guide To SEO Analytics

In order to measure the traffic and campaigns, then one should make the use of Search Engine Optimization (SEO) Analytic tools that are offering a considerable amount of benefits to the users. According to the professionals, SEO Analytic tools are the best; they will help you in analyzing so many important things. If you are running an SEO campaign, then make use of a particular SEO analytics tool because you can analyze the SEO campaigns with ease. 

If you face any problems while finding a perfect SEO Analyst tool, then you must contact a certified or reputed SEO analysts to guide you properly. If you don't measure on a regular basis, then you will not be able to enhance the ranking of the website. Here are some important things you should take into account while analyzing the SEO campaigns. 

Track Performance And Progress 

SEO Analytics is the best because you can generate a significant amount of traffic as well as leads. If you are one who wants to enhance website ranking in a few days, it is better to use perfect SEO analytic tool that will help you in analyzing the marketing campaigns, organic traffic, and other important things. One can track the performance of the keyword with ease. 

If you are making the use of effective strategies, then you can experience improvement in traffic and lots of important things with ease. There are a lot of experts out there who is suggesting that you should always make the use of the Google Analytics tool, which is offering valuable information regarding campaign and other important things. To improve website ranking, then you must analyze so many important things about the business. 

Grab Reports 

As per the professionals, you should always make the use of the best SEO analytics tool like Google Analytics that is offering a lot of benefits to the users. You can get the reports on a regular basis. A person will be surely able to analyze the following important things like:  

- Conversion rate 
- Behavior 
- Ranking of the keywords 
- ROI 
- Exposure 

There are so many tools are out there that are providing the reports on a regular basis. Therefore, it would be better to get the reports on a weekly basis and analyze so many important things. Analyze the valuation of the campaigns. If you are one who is experiencing the improvement in the traffic and ranking, then it means you are running a perfect campaign. Selecting the right tool is important to get the best possible reports. An expert can guide you in the best possible way. 

What About Real-Time Reports? 

Nothing is better than SEO analytic tools that are offering real-time reports that are offering a lot of benefits to the users. If you are one who wants to track the real-time data of the website, it is better to analyze the real-time reports that are considered as one of the most important things. Just ensure to make the use of a great tool that offers real-time data reports to you. 

Real-time reports are the best because they can help you to analyze so many important things for the business. Analyze the reports on a regular basis. If possible, tap on the Dashboard, which is associated with important details of the campaigns. You will find a lot of experts are out there who are making the use of premium analytic tools only. They can even help you with customized reports for better understanding in accordance with your business requirements. 

Consider The Location 

The best thing about SEO Analytic tools is that they will help you to analyze the location of the traffic with ease. You will surely get to know from where you are attracting the traffic. If you are one who wants to enhance the traffic of the official website, then it would be better to utilize the social networking sites and other things. It is considered one of the most important tools from where you can attract real-time traffic with ease. 

If you are one, who wants to track the campaigns or traffic, making use of SEO analytics is fairly important for you. The best thing is that one will able to get to know regarding the top-performing content with ease. For assistance, you can get in contact with SEO professionals. They can help you to get a better understanding of website ranking. 

Check Out The Content 

SEO analytic tools are offering a lot of benefits to the users. They are considered as important tools providing the valuation of the content. It is highly recommended that you should always make the use of the best SEO Analytic tool that can offer important information related to the campaigns and other important things. There are a lot of multinational companies or brands are out there that depends on the analytic tools that are fairly beneficial for you because you can analyze a lot of important things. 

Conversion 

The best thing about SEO tools, one can analyze the conversion rate and a lot of important things with ease. Make sure that you are making the use of genuine SEO analytic tool that will impart genuine information. If you are one who wants to achieve the goals, then SEO analytic tool is a reliable choice. To create a perfect campaign, then one should always make the use of genuine SEO tool that will surely offer genuine details regarding marketing campaigns. 

Analyze And Adjust Regularly

In addition, you can enhance the ranking of the website; then you should always analyze the SEO campaigns regularly that is considered as one of the most important things where one has to pay close attention. The reports will always give you genuine information about marketing campaigns. 

SEO Analytics Conclusion

You have hopefully gathered a lot of information from this post about SEO tools and analytics. If you want to get regular posts from us, subscribe to our blog. You can get notifications in your inbox when we upload new posts on search engine optimization and other related topics.

How Is Luxury Technology Advancing In The Motor Industry?

Technology is evolving rapidly across every sector and the automotive industry is no different. In fact, the car industry has been one of the most receptive sectors when it comes to introducing new technology. From the release of the very first car in January 1886 to modern day, technology has seen our comfort levels and luxurious gadgets increased dramatically. We may take advantage of electric windows — and even sat navs — but here, alongside Jaguar F-Pace dealership Grange, we look at some of the main advances that have helped enhance our luxury cars in the past and present times. 

Electric Starters 

In 1911, it became a lot safer and easier to start your car’s engine. A year earlier, a motorist was actually killed due to the cranks that used to fire up the engine. However, the electric ignition and self-starters eliminated this deadly risk. One of the first models to incorporate the concept was the Cadillac. Its founder, Henry M Leland, had already pioneered electric lights and ignitions and worked closely with Charles F. Kettering, the inventor of the electric starter, to incorporate the device into his cars. 

Power Steering 

We may take power steering for granted nowadays, but the concept which was introduced in 1956 was still not in every car as short ago as the ‘90s. Back in the ‘50s, more cars in the post-war era were able to turn with the help of hydraulics. By the turn of the decade, entering the swinging ‘60s, one in four cars had power steering. 

Semi-Autonomous Driving 

Autonomous driving may be on the cards, but the truth is, it is still a few years away yet. However, in today’s modern cars, while not becoming fully autonomous, they are starting to become automated. Referring back to Cadillac, their Super Cruise system can pilot vehicles up to 85 miles per hour, so drivers don’t even have to be holding the wheel. Tesla are also using this technology, while more high-end manufacturers are expected to introduce this in the coming years. 

Of course, this isn’t to say that the driver can switch off. There are sensors included to ensure that if the technology fails, the driver is paying attention to the road ahead and ready to intervene. This technology is expected to be a game changer for those who spend a lot of time on the highways or sitting in traffic. 

Electric Cars 

Changing the type of fuel that cars are using may be one of the most profound potential steps in automotive evolution. At the turn of the millennium, hybrid electric vehicles began to be mass- produced. While there are obvious challenges ahead, they are set to change the car industry forever. This is because electric vehicles are becoming more and more prominent. 

They may be a concept that has been around for over 100 years, but with the government set to ban new petrol and diesel cars by 2023 and 2024, we are beginning to notice a shift toward the no-emission electric vehicles. This ban, alongside the likes of London’s new Ultra Low Emission Zone, mean that owning an electric vehicle can help both the environment and your bank balance!

7 Primary Causes of Small Business Failure

Starting up a business isn't typically the hard part- it is staying in business that gets the best of most entrepreneurs. 

Join This Top New Online Home Business Frugally

A lot of companies begin strong with great ideas and innovations but somewhere along the line, things seem to go downhill sometimes even before they celebrate their 1st year anniversary.

Statistics show that 20% fail in their first year and only about 50% will make it in their fifth. which can be discouraging to some business owners. However, there are many lessons to learn from past mistakes. 

Take a look at these 7 primary reasons why small businesses aren't successful and tips on how you can avoid business failure. 


1. Poor or No Business Planning 

There is an old saying that goes "If you fail to plan, then you plan to fail". A lot of small business owners do not take out time to run intensive and detailed research on the kind of business that they plan on starting up, as well as other details that go into running the company.

A business idea may sound wonderful on paper but might not be strong enough to stand the test of time in reality. Some business owners do not bother to ask the right questions- or ask questions at all. Failing to properly plan out foundational components of your company, as well as long-term factors, can cause you to have short-lived success.


2. Insufficient Capital

Business failure isn't something that happens overnight or is caused by a particular action, businesses fail because some of the most essentials things weren't appropriate. When it comes to financing a business - which is one of the most important aspects of starting a business, there are a few considerations to take before jumping off the deep end.

Firstly, before you kick start your company, it's best that you have a clear and concise budget of the total costs and expenses of running your business for at least a year. Keep up with your working capital and make necessary cuts for overhead expenses when possible. 

You may not be in profit in the beginning but having a steady flow of cash is ideal. Also, beware of pumping too much capital into your company from investors and loans. Use professional business accounting software to help you record all your financial transactions, expenditures and income. 


3. Poor Management  

Managing a business is no light task, especially if you have little to no experience in it. It may sound as easy as sending someone to run errands or getting customers to buy your products but there are plenty of moving parts that pile up on a daily basis.

Making decisions, supervising staff and leading the vision of a business requires a lot of preparation, patience, and practice. Take note of how other successful leaders have been able to take their business to new heights by being able to manage all of the right pieces well. Neglecting to implement the right management style, systems and operations can affect the productivity of your entire firm and possibly lead to business failure.  


3. Ineffective Marketing / Advertising 

We live in a digitally-driven society where most people prefer to make purchases from the convenience of their homes and have it delivered to their doorstep. This is also a time where the way you advertise your business on the internet could drastically affect sales and new customers. But where you do most of your marketing depends on your business.

It starts with knowing your target audience and being able to speak to them effectively. For instance, someone who works from home and barely leaves the house might notice billboards and flyers. Figure out who your people are and where they tend to look for products and services like yours the most so you can show up in front of them.


4. Expanding Too Quickly

Imagine your business flourishing and doing well within the first year. Naturally, you'll be excited about growth and may even think about going bigger. But expanding too quickly could make things a little more complicated than you think.

Decisions about expansion and branching out should only be brought up after the company is in a very financial state and if there is a justifiable reason for scaling. For instance, adding a new product line due to high demand and pre-orders from existing customers.

It's fine to be excited but try not to get ahead of yourself because this will bring on new issues that you may not be equipped to handle if you haven't mastered the issues on the level that you're currently at. Keep in mind that slow and steady does win the race often. 


5. Wrong Business Model

Business is not one size fits all. Just because you see a company using a certain business model doesn't mean that this will work for your audience. For instance, opening a brick-and-mortar as an extension to your eCommerce shop might not be the best route for you to take even if you've seen it done successfully before.

This part is truly about testing what structure will yield you the best results and that doesn't look the same for everyone. Find a model that fits your business best and avoid following trends because of money stories that you've heard.


6. Lack of Uniqueness

You might hear people say that saturated markets can lead to business failure. The actual truth is that many businesses aren't presenting themselves uniquely enough to stand out and captivate people with their presence. This has a lot to do with brand positioning.

Take a good look at your business and compare it with your competitors. Find out what truly sets you apart from the crowd and highlight this special factor. 


7. Lack of Sales

This factor speeds up business failure faster than any other. A new business that doesn't meet its sales goals is one step closer to closing down. The bottom line is you need customers to have a profitable business.

When starting up a company consider a realistic demand for what you're offering. 


Avoid Business Failure With Your Company

Going into business is difficult and takes a lot of bravery. Many great people with amazing products and services experience business failure because they were blindsided by some of the issues listed above.

A future of closure, company failure, or bankruptcy doesn't have to be in the future for you or your company. Take heed to some of the advice listed for a more successful chance of watching your vision soar. For more advice on operating a business, check out the Startups and Consulting Section of our Bootstrap Business Blog. 

Considerations In Buying Hydraulic Power Packs

Hydraulic technology has played a vital role in many industrial applications over the years. Although hydraulic systems are simple and straightforward, they are still one of the most efficient and cost-effective techniques to mechanise a piece of equipment. A crucial component of hydraulics is the power source. These days, you can choose from a variety of units that range in capacity and size. In this article, we will discuss the essential considerations when selecting a power pack for your machine. 

Common Applications 

Many machines require using a hydraulic power pack. For example, devices that are used to lift heavy objects need consistent force. Equipment that has cylinders also uses hydraulics: 

- Forklifts 
- Excavators 
- Aerial platforms 
- Garbage compactor 
- Lifting machines 

These types of equipment are quite common in construction and industrial settings. Since the quality of work depends on the machine’s performance, it is critical to select the right power source. 

Different Ways To Power Hydraulics 

Every power unit has a motor that drives the pump. The standard options include a combustion engine or electric motor. But some units derive force from air which produces higher pressure. 

1. Electric Units

Vehicle-mounted hydraulic machines typically use DC current while equipment that is stationary or used in factories uses AC. 

2. Combustion Engine

In applications where there is no consistent electric power source, you can use a combustion engine to power the hydraulic machine. These types of power units range in capacity and size catering to a broad range of needs. 

3. Air-Driven Units

An air-driven unit is an excellent option when there is a pneumatic circuit which can be a source of high pressure. This example is most suitable in hazardous applications such as a mining site. 

Each of these options has pros and cons to consider. If you are looking for portability, an electric unit is the best choice. On the other hand, an air-driven unit is best used when the working environment exposes the equipment to combustible debris and dangerous particles. 

Choosing The Right Size 

Manufacturers classify power packs into three categories: 

Standard

A standard unit has a limited operating capacity with a maximum pressure of up to 700 bar. While typically not mobile, you can equip the unit with wheels or when the chassis design allows being picked up by a pallet truck. 

Mini Power Unit

These units are versatile and can either be used stationary or mounted on a frame with wheels. The maximum pressure capacity of a mini-unit is up to 350 bar. 

Micro Unit 

These units are designed to be compact and mobile. Micro units are ideal for applications that require a portable power source. 

Have The Right Hydraulic Power Pack On Hand

Having a variety of options gives the user an opportunity to have portable and stationary power sources, depending on what the application needs. It is essential to determine the specifications of each power unit to make sure that it can provide the right amount of power for the equipment. Portability is also a critical factor to consider, especially when the project location is remote and does not have a consistent power source.

How To Start Selling Candles From Home - Candle Startup Business Guide

For thousands of years candles have illuminated the darkness while soothing our stresses away.

Chances are you have some candles decorating your home. Or you may enjoy making candles.

But what if you could turn that passion for candle-making and selling into a lucrative career? With estimated annual sales of candles reaching over $4 billion worldwide, now is the time to set up your online candle shop business or candles retail store.

Keep reading to learn valuable tips on selling candles from home as a successful startup business.


Learn Your Candle Craft

If you've never made candles before it is important to learn the process before selling them. You can research how to make them through reading articles or watching videos.

Decide what type of candles you want to manufacture. There are a variety of candle products out there. It is up to you to decide if you want paraffin, soy, or wax candles. Not to mention the color, shapes, and sizes can vary. Will they be scented or not?

All of these questions should be answered as you go through the preliminary steps of learning your craft.


Learn How To Make Your Candles

So you want to start a candle business. Well, you should have already gathered your materials and practiced creating them. Becoming aware of the candle-making production process helps you produce a better quality candle. Acquiring the right candle-making supplies is easy thanks to online shopping and overseas suppliers.

Once you're confident your candles will sell to your target market, it's time to research the laws in your state for creating a legitimate business.


Learn The Laws In Your State And Country For Selling Candles

When it comes to businesses, each state and municipality has its own rules for how they should be founded and run. Things to learn about selling candles from home include:

• Do you need a license or permit?
• What is the application process?
• Are there fees?
• Do you need to be paid?
• Will you open a business banking account?

After paperwork completion, you can decide where you want your business located.

You may find it cost-effective to start your candle-making business off in a smaller setting.

If your state, town, and landlord don't object then it's safe to start selling candles from home.


Selling Candles From Home

Starting a candle making business from home is a fun and inexpensive way to become an entrepreneur. There is a huge market for candles. Whether you are selling soy, aromatherapy, or decorative candles, buyers will find you.

When setting up your candle business from home be sure:

• Your products are good quality
• To develop a business plan
• The candles are priced to sell
• They have a unique look to promote your "brand"
• To include instructions, warning label, and fire safety information on your items with online labels

Once your candles are ready to go you can create a website yourself or hire a website designer. Uploading high-resolution pictures of your candle inventory will persuade customers to buy your items.

Don't forget to advertise your candle products on social media, especially Instagram and Pinterest. TikTok is another medium that could help you slay in the candle selling business. Be sure to post pictures of your candles there too, as people will notice beautiful, glowing candles in their social media newsfeed.


Be Distinctive Selling Your Candles

Establishing your product line is important as there is competition in this market. However, you don't have to feel stressed about the other candle businesses out there. Just remember all businesses take time to grow. Exploring different scents in making your soy wax candles can help you sell more products.

There is plenty of room out there for your products. In fact, you may decide to diversify by offering other items like signature soaps or lotions. Some companies are offering candle-making parties to boost sales and host an interactive experience.


Start Selling Candles Successfully

Whatever you decide to offer your customers just go with the flow. Choosing to start selling candles from home may be scary at first, but it gives you so much in return.

Being your own boss, creating your own schedule, and more time with family or friends are merely some of the benefits you gave yourself by starting a candle business from home. 

You can even name a line of branded candles after your children or pets. Or design a custom label with your favorite colors. So go ahead and get started building the candle business empire you've always wanted.

Candle Company Conclusion

Selling candles is a great business opportunity and it helps to learn more about startups to be successful. For more information on how  to succeed selling candles from home, click here to learn more tips on succeeding as a bootstrapping businessman. 

Experiential Retail Gives Its Customers More Reasons To Visit

Many retailers recognize the need to offer real and authentic experiences to entice shoppers to their stores and they are adapting their store formats to do so. These retailers have realized that if they can perform the omnichannel realization properly, then there is no need to keep so many inventories in the store, giving them the freedom to reuse their space. 

Retailers have taken technological advances and applied them to create a different type of shopping experience for their customers, and give them more reasons to enter the store. 

Full Immersion 

John Lewis, the UK department store and home furniture retailer, has taken a bold approach to experiential retail with the launch of The Residence in three of its stores. 

The Residence is a one-bedroom apartment that is available for overnight stays or free dinners, and each item displayed is for sale. The apartment is equipped with furniture and products from the latest collections of fashion, home, and technology retailers. Each apartment offers a living and dining room, a bedroom and a closet with clothes in the size of the guests, and allows guests to choose from a selection of pillows, beauty products, and aromas. A private concierge is available for the duration of the stay to ensure that personalized attention is available at any time during your stay. 

West Elm, an American home furniture retailer, has approached it even further by opening West Elm Hotels, fully functional hotels in six cities, where every detail can be easily purchased and delivered. 

In brief, these examples have successfully created spaces that encourage discovery and make retail transactions frictionless. But not all retailers have to make experiential retail at this level. 

Changes On The Ground Floor (Basement) 

FNAC, the leading French retail chain that specializes in electronics, books, and music is a good example of how specialized retailers are reconsidering their store experience in an attempt to attract people to their stores, even if they had no intention to buy anything. 

FNAC has now transformed the ground floor, which was previously occupied by the customer service department, and turned it into a cafeteria, which was previously on the top floor and was not used much. 

Customers can check their complete catalog of products on their mobile devices or in a kiosk in the store, and they can request a product that is not in the store or have an employee of the store place the order in a mobile POS, for example. The product can be delivered at the store or home, as the customer prefers. And in the meantime, consumers enjoy a cup of coffee and a pleasant conversation. 

Boosting Your Experiential Shopping Journey 

There are countless variations for retailers to transform the customer experience and create new opportunities for sales with experiential strategies. 

Imagine an outdoor provider that offers conferences, classes, and even adventurous travel to deepen customer relationships. Or an appliance store that offers cooking classes or that allows shoppers to try a kitchen, dishwasher, or washing machine before buying it. 

Retailers who adopt the digital transformation of their stores will be able to take advantage of real-time inventory visibility, assisted sales capabilities, mobile POS systems, flexible compliance options, and other features that can be used to delight customers and reduce transaction friction retailers in all channels.

How To Make Your Workplace Millennial-Friendly

The way that an organization operates is seeing a significant change throughout the years. This means that the people that comprise those places are differing in their personalities and, hence, contributing to a different workplace environment. 

Currently, the millennial generation (ranging from people born in the early 1980’s to the mid 1990’s) makes up most of the population and is up on the rise as well. They also contribute to a good portion of the workplace and are expected to reach 75% by 2025, which is why they are shaking up the corporate culture as a whole. 

However, not every company is able to provide the necessary millennial environment for this generation to survive and work in. This results as a hefty loss considering that most of the newer employees would always be a part of the millennial era. 

So, what could be the perfect millennial workplace? 

Millennial Workplace Expectations 

It isn’t possible to satisfy every individual that wishes to join your company. But one can always look out for the potential mistakes that they are making, and improve their conditions to better the chances of the employees staying. Millennials, especially the younger ones, can be a handful because they have difficult demands and ideas towards how things should be. 

If you’re one of the older millennials then you would want to jot down most of the concerns that the younger millennials have when they join an organization. Firstly, always focus on the various ways you can improve the workplace environment through different tools. It is foolish to rule anything out because in this competitive world every action carries importance. 

There are a couple of ways that you can spice up your workplace for millennials and include elements that can be beneficial to them. Research shows that the millennial generation is not much different from the older generation. Here are the ultimate expectations that millennials harbor for the workplace: 

Incorporate Technology

The days of conducting all operations on paper are long gone. Any organization that still believes in keeping track through heaps of files as a necessity would never be able to make it in this innovative era. Millennial’s adore working in a fast, steady, and efficient environment. 

They don’t want to perform in a place that decreases their productivity and work efficiency. And the more tech-savvy a place is, the more it guarantees easy creativity along with better opportunities towards utilizing time. 

Even though a considerable number of millennials like wasting time, that doesn’t mean they appreciate it when it comes to getting the actual work done. 

They Love Challenges

The more competitive the workplace is, the more a millennial would ensure to show productivity. The constant idea of being in competition with someone hypes millennials up. They enjoy competing with people that do better than them. This is why providing challenging tasks or making sure they stay out of their comfort zone actually serves as a positive factor for millennials in the workplace. 

Not to mention, they love knowing that they can grow and learn new things from their experiences. You need to promise good knowledge and consistent satisfaction to millennials for them to stay in your company. 

Additionally, such behaviors should be encouraged as they promise further creativity within the business environment. This is why, despite the population, millennials are the most open to change and freedom. They try to see every situation as a challenge that must be tackled and strive towards opportunities that make the world a better place. Therefore, most millennials try to develop ideas and strategies that not only ultimately benefit them but their surroundings as well. 

Be Honest

Honesty is something that almost all millennials would appreciate. Even the brands that they usually tend to be regular customers of, they need to be as ‘transparent’ as possible. If one leaves room for any loopholes that cannot satisfy a millennial, they’ll consider your organization as a second option. They require genuine feedback to ensure that they can grow from it. 

Moreover, they are all up for learning and experiencing everything that the organization needs to offer. So if there is any possible opportunity for them to grasp at, they go for it. For that, the organization needs to demonstrate itself as truthful while providing with valuable non-sugarcoated feedback. 

Develop A Friendly Environment

The first thing that millennials look for is the ease that they can be provided with for their new working environment. If it isn’t as lenient and friendly as the one they had in the past, then they wouldn’t settle for your company. Its often difficult for some to manage stress, read more about managing stress at work. 

Make up an environment where most of their hefty questions are answered in a jiffy. There is no room left for confusion or mismanagement. This, then, helps them build better relationships with the other individuals that comprise the company. 

Moreover, the honesty part can kick in here as well. Try to bring in different mentors or guides that can help the new employees with their journey into the company. But don’t forget that a positive and welcoming attitude is what draws most people in (not only millennials). Your service culture needs to be aligned as well. Everyone needs to provide the perfect experience for a potential millennial to thoroughly consider your organization. 

Encourage Their Achievements

This should be a given. Having a positively competitive environment is great but it wouldn’t mean anything if the people aren’t encouraged for their achievements. Millennial’s are especially motivated when one compliments their successes so afterwards they demonstrate better results. 

Furthermore, this is why having employee awards or displaying their achievements becomes a necessity too. Every organization wants their employees to stay as motivated as possible so that the productivity level sees a significant increase. You should prepare considerable rewards for the millennial employees so that they keep their head straight towards the competition and work for the company with even more determination. 

What Do You Think Of The Situation? 

Do you think that adjusting the workplace to cater towards the millennial generation would be beneficial for the business owners? Is it okay if one doesn’t do so? Share your thoughts with us on social media.

4 Industries Growing Alongside Esports

In addition to the impact that the esports industry has on the lives of fans and electronic athletes, the economic impact of the growth of this industry has also been incredible. Therefore, today we will talk about 4 industries that seem to get a share from esports growth. 

How Much Are Esports Worth? 

Esports already have an audience of more than 450 million people of which only less than half are fans of the discipline. Even so, the final of the LoL Worlds 2019 had an audience peak of over 4 million people (Close to the number of viewers that an ATP final gets) 

Furthermore, the business model of esports, despite the criticism, is the same model that we see in traditional sports. Thus, the major leagues of titles such as Dota 2, Starcraft, the World of Warcraft, League of Legends, Counter-strike, and Fortnite, to name a few, are built on players, tournaments, broadcasting rights, prizes, and even transfer rights of players between teams. 

What's the result? An industry worth $1100 billion, with an estimated growth of over 25%. 

1. The Marketing Industry 

An industry can't grow on its own, especially when industrial marketing is a fairly obvious part of any strategy. 

In this way, it becomes evident that the marketing industry benefits from the growth of esports. Where can we see this? To begin with, big news channels, especially those that were already linked to the world of sport (like ESPN, fox sports and others) have opened special spaces for esports. 

This without leaving aside the incredible investment that has been given to the place in terms of digital marketing. There are already hundreds of thousands of websites dedicated exclusively to content about esports that range from news to gossip. 

2. The Gambling Industry 

As with traditional sports, it is virtually impossible to predict a result without the necessary knowledge. In this way, hundreds of bettors sum up to the adrenaline of "what will happen at the end of the game" and the result is that large sports betting companies, mainly those that operate online, opened their doors to the esports. 

On the other hand, it is not only websites like Mr.green, Betway or Betsafe that are part of this group. Some websites concentrated on esports odds, statistics, and analysis offers additional services to bettors. 

3. The Education Industry 

Do you think it's a coincidence that there are so many universities offering electives for video game programming? The truth is that the growth of esports has made all the jobs related to the creation of an online game important source of employment. 

Moreover, since esports took shape in South Korea with titles such as Starcraft and Age of Empires, more and more games are seeking popularity to become major titles. 

Thus, innovative ideas and new genres have emerged such as MOBA (Dota2, Lol, Hots) and Battle Royale (Fortnite, PUGB). 

4. The Traditional Sports Industry 

It may sound strange, but many sports clubs have invested in esports teams as much as they do in football, baseball or basketball teams. 

Thus, today we see how the “Philadelphia 76ers” or the famous “Paris Saint-Germain F.C.” have teams of Counter-strike, Heroes of the Storm, Overwatch and League of Legends. 

To Sum Up 

Esports continues to grow and these are not the only industries that are affected. If you look a little further you can see the small changes around you. New stores with e-sports items, promotions in malls, special editions of mobile phones, computers designed specifically for one type of game, and many other signs that the growth of esports is changing the way they are handled in other markets.

8 Free Ways To Drive Traffic To Your Website

Your website is finally up and running, your brand is ready for the world to see, and you are expecting the same results as every other business out there: 

• To increase conversions 
• To grow your customer base 
• To increase sales of your products or services 

Websites are an important part of the customer journey and can easily help you achieve all these goals. However, there is a catch. Before you can wow your audience with the vision, products, services and stories of success that your website tells, you need the traffic coming through in the first place. 

While there are numerous paid methods to increase your online presence and bring more people to your site, including boosted posts and ads across social media platforms, it’s always a good idea to start with the basics. Before you commit your marketing budget to directing people to your website via expensive advertising, check out these 8 ways to drive website traffic for free. 

1. Install An SEO Plugin 

Making sure that your website is one of the top results in people searching for your products or services is key to them choosing your business over your competitors’. Search engines rank websites in search results according to how relevant their content is to the keywords of the search and how much authority they have. Installing an SEO (Search Engine Optimisation) plugin will help your website be deemed authoritative and relevant by search engine algorithms, in turn helping it to appear higher up in search results and attract new customers to your business. There are plenty of free plugin options which ensure your URL, title, description and content all have an SEO focus and check your pages against a focus keyword - the most popular being Yoast, All In One SEO and Squirrly. 

2. Have A Blog 

One of the most important factors in implementing great SEO is having high quality content on your website containing the keywords that your target audience will be searching for online. The long content of blog articles gives you the space to reference those keywords multiple times while also providing informative, educational and entertaining material for your website visitors to read. On top of this, posting your articles on social media networks is a great way to attract interest in your brand, direct people to your website and build up the authority of your site with likes, shares and followers. 

3. Post On Medium 

As well as hosting your blog on your own website, marketing your articles on third-party content platforms such as Medium will give you a well-known, legitimate domain that you can drop links to your website into, constructing reliable backlinks that search engine algorithms will recognize as authentic. This also has the added bonus of helping you reach a whole new audience to market your products or services to, demonstrate your expertise to and convert into customers. 

4. Be An Active Member Of Online Forums 

When it comes down to it, the more people who know about your business, the more people will visit your website (and vice versa). Raising brand awareness among the right audience, however, is also crucial to prevent yourself wasting money or efforts in the wrong places. Online forums and social media groups are spaces for like-minded individuals with a common interest to share ideas, debate topics and give advice to one another. Finding forums and groups centred around your niche - or even creating your own - allows you to connect with the right people, demonstrate thought leadership to an audience who cares and post links to your website in a relevant setting. 

5. Send Out Bitesize Newsletters 

While spamming people with cold marketing emails is likely to damage the business of your reputation, sending newsletter updates to an audience who has subscribed to hear from you is a great opportunity to drive web traffic. Whether you are alerting them to a special promotion taking place, a new product which is out now or a recently published article you think they would find interesting, give them just a snapshot of the content with a buttoned link to a landing page on your website if they want to find out more. Use catchy headlines which arouse curiosity, and . Although newsletters rely on a list of subscribers, who are commonly pre-existing customers, directing repeat customers to your website and building a loyal fanbase will also lead to them sharing your links with their friends, family and colleagues as brand ambassadors. 

6. Make Sure Your Business Website Is Mobile Friendly 

Website traffic from mobile devices amounts to almost half of all web traffic worldwide, and you’re missing out if your site doesn’t give people a good experience from their smartphone. Mobile usability is key to ensuring that you’re not losing out on customers who find it difficult to navigate your website or make purchases when they are on-the-go. There are numerous design aspects to have in mind when optimizing your website for mobiles, from sticky menus to clear and concise typography, as well as more technical protocols such as ensuring your content is AMP-specification ready. 

7. Claim Your Business On Google 

This is a simple step to helping potential customers come across your website online, but it should not be overlooked. Set up a Google Business listing and fill out every field of the form, giving it a well-written description, high quality images and useful information such as opening times, Q&As and all the different ways to contact you - including, of course, your website. Having an inaccurate, outdated or unattractive profile will prevent people who come across you on Google from clicking through to your site and finding out more. It will also optimize your business in Google’s search results, which can only work in your favor. 

8. Keep Your Website Fresh 

Unfortunately, once your website has been created and published, it’s not quite time to relax. It’s vital to keep the content on your website updated, making sure that your material is regularly renovated to remain relevant to both search engine results and visitors browsing through your site. This also gives you an opportunity to generate more traffic and leads by rehashing old content and sharing it across different social media platforms. Or better yet, create some groundbreaking new content to compliment your existing website content.

Keep The Website Traffic Drive Alive

Traffic is the life blood of your website and business. Continuously driving high-quality traffic to your business website is no easy task. Keep these 8 tips in mind to grow your company website traffic long-term and get more out of the traffic.

How To Sell An Amazon FBA Business

Fulfillment by Amazon (FBA) has emerged to be among the largest and most reliable ways of making money online. Seen as a new frontier in the e-commerce business, FBA has enabled millions of entrepreneurs to take advantage of Amazon’s distribution network and customers to make huge profits. 

Build Your Own Ecommerce Store Easily Here

When developed well, FBA business can attract many online merchants and can become the target of many business buyers. In this article, we will look at how to value an FBA business or dropshipping ecommerce company. We will also explain how to increase its value before selling it and what makes it more appealing to a buyer. 

Understanding The FBA Market 

Little is known about the adoption of FBA. But statistics show that third-party marketplace sellers account for 50 percent of all items sold on Amazon. And 66 percent of the top 10,000 sellers use FBA. 

The marketplace is big and expanding, with FBA as the engine. Last year, Amazon made $90 billion in sales from third-party sellers. This was up from only 15 billion five years ago. 

No wonder today there are many stories about how early movers made huge profits within a short time. It is now common to hear several sellers going from 4-6 figures monthly income within a short time. 

With the many FBA success stories, it is no surprise that many business owners are beginning to explore the potentiality of selling their businesses. After all, who would not want to reap the most out of their business sale? 

How Much Is Your Amazon FBA Business Worth? 

The valuation of FBA businesses is done just like many other online businesses - by looking at the seller’s discretionary earnings (SDE). 

SDE refers to the profit the business owner is left with after deducting all expenses from the gross income. You can include the owner’s salary to the profit figure too. 

To value your FBA business, you need to calculate its SDE first before devising a multiple to apply to it. 

The multiple plays a vital role in the equation and is affected by several business-related factors. The factors include a wide range of financial, operational and traffic aspects, but they ultimately come down to sustainability, transferability, and scalability of the business. Any market or functional factor that directly or indirectly affects core aspects will influence the multiple. 

Factors To Consider When Valuing An FBA Business 

Owner Involvement

Part of the selling point of running an online business is the potential nature of passive income it brings. A business that needs, let’s say, 5-10 hours a week are more attractive compared to those that require a lot of involvement from the owner. 

Business Age

An FBA business that has operated for a long time is considered to have a proven record of sustainability, and is predictable in terms of future earnings. Younger businesses can still be sold to buyers who can tolerate higher risk. 

Concentration 

Concentration of any kind in a business presents a risk that an investor must price in. If 90 percent of revenue comes from one supplier or product, most buyers will question its sustainability. 

Trends 

Very few buyers would buy a declining business. The idea is to sell a business that is in a growth path, or that shows signs of growth. 

Selling An Amazon FBA Business 

Business owners looking to sell their FBA businesses have four major options: Marketplace, Internet Business Brokers, Auction, and Direct Sales. 

Marketplace 

If you decide to sell your Amazon business on a marketplace, you will need to prepare information regarding your business and post a listing for potential buyers to see. 

This is a good option for sellers looking for a low-cost listing with a wide distribution network. However, due to the high volume of businesses listed daily, it may take time before listing your business on a marketplace yields results.  Also, you will have to run the selling process yourself. So, it is not suitable for a person selling their business for the first time. 

Brokers 

Selling your online FBA business with a broker is arguably the best option, especially if you have a large business, don’t have selling experience or want to get the most from your business sale. 

Auction 

Selling an FBA business through an action platform is the same as for the marketplace listing, in that the seller will have to prepare the same information and run the process themselves. However, with the auction case, there is a fixed period for your business to sell, which creates competition among buyers. 

Direct 

You can also approach potential FBA business buyers through calls or emails and convince them to buy your business. You can do this by targeting other business owners in the same niche. However, this approach can potentially leak the information that you are trying to sell, which can trigger a higher employee attrition rate and vendors.