In addition to the impact that the esports industry has on the lives of fans and electronic athletes, the economic impact of the growth of this industry has also been incredible. Therefore, today we will talk about 4 industries that seem to get a share from esports growth.
How Much Are Esports Worth?
Esports already have an audience of more than 450 million people of which only less than half are fans of the discipline. Even so, the final of the LoL Worlds 2019 had an audience peak of over 4 million people (Close to the number of viewers that an ATP final gets)
Furthermore, the business model of esports, despite the criticism, is the same model that we see in traditional sports. Thus, the major leagues of titles such as Dota 2, Starcraft, the World of Warcraft, League of Legends, Counter-strike, and Fortnite, to name a few, are built on players, tournaments, broadcasting rights, prizes, and even transfer rights of players between teams.
What's the result? An industry worth $1100 billion, with an estimated growth of over 25%.
1. The Marketing Industry
An industry can't grow on its own, especially when industrial marketing is a fairly obvious part of any strategy.
In this way, it becomes evident that the marketing industry benefits from the growth of esports. Where can we see this? To begin with, big news channels, especially those that were already linked to the world of sport (like ESPN, fox sports and others) have opened special spaces for esports.
This without leaving aside the incredible investment that has been given to the place in terms of digital marketing. There are already hundreds of thousands of websites dedicated exclusively to content about esports that range from news to gossip.
2. The Gambling Industry
As with traditional sports, it is virtually impossible to predict a result without the necessary knowledge. In this way, hundreds of bettors sum up to the adrenaline of "what will happen at the end of the game" and the result is that large sports betting companies, mainly those that operate online, opened their doors to the esports.
On the other hand, it is not only websites like Mr.green, Betway or Betsafe that are part of this group. Some websites concentrated on esports odds, statistics, and analysis offers additional services to bettors.
3. The Education Industry
Do you think it's a coincidence that there are so many universities offering electives for video game programming? The truth is that the growth of esports has made all the jobs related to the creation of an online game important source of employment.
Moreover, since esports took shape in South Korea with titles such as Starcraft and Age of Empires, more and more games are seeking popularity to become major titles.
Thus, innovative ideas and new genres have emerged such as MOBA (Dota2, Lol, Hots) and Battle Royale (Fortnite, PUGB).
4. The Traditional Sports Industry
It may sound strange, but many sports clubs have invested in esports teams as much as they do in football, baseball or basketball teams.
Thus, today we see how the “Philadelphia 76ers” or the famous “Paris Saint-Germain F.C.” have teams of Counter-strike, Heroes of the Storm, Overwatch and League of Legends.
To Sum Up
Esports continues to grow and these are not the only industries that are affected. If you look a little further you can see the small changes around you. New stores with e-sports items, promotions in malls, special editions of mobile phones, computers designed specifically for one type of game, and many other signs that the growth of esports is changing the way they are handled in other markets.
