Recent statistics indicate that, globally, corporations spend over $100 billion on digital marketing.
It makes sense. With more people shopping online, many businesses are focused on identifying ways to reach costumers in digital spaces.
But if you think the IRL (in-real-life) marketing is dead, think again.
Face-to-face, or experiential marketing, is still an incredibly powerful tool. Especially considering that most consumers are constantly bombarded with digital advertisements, an effective in-person marketing experience can be a crucial way to cut through the noise. Not to mention, it might even be cheaper to implement than digital marketing.
Ready to get started with experiential marketing? Check out these five tips to learn more about how you can use it to your benefit.
1. Take Advantage of Networking Opportunities
Sometimes, people assume that the only purpose of networking is trying to find employment. But it can also be a great way to grow your business.
Check out your local community for networking groups for entrepreneurs. These organizations can be a great tool to help you find a mentor. Also, other businesses could be a source of potential clients for your business. You might even be able to find businesses that you can partner with.
2. Host Meetups
Consumers today are interested in businesses that they feel connected to personally. A great way to help customers in your local meet you and learn more about if to host a local meetup.
Consider hosting a get-together at a locally owned bar or restaurant. This can be an effective way to build relationships with other business owners.
3. Leverage Influencers
Everyone is influenced by other people--friends, family members, coworkers. Smart businesses make use of this fact by leveraging influencers who can share their business with their network.
There are various types of people who your business can use as influencers. Local politicians, community leaders, and other business owners can all help you tap into other networks.
But even someone without a big network can be an influencer. Offering discounts for customers who refer your business to friends or family can be a way to use your current customers to bring in new ones.
4. Use Print Media
While digital ads can be effective, there are certain features that of a printed ad that can't be replaced. A potential consumer can hold a printed piece of material in their hands--perhaps leave it on a desk or a table and see it multiple times. You can even use printed media to advertise meetups or networking events you plan on hosting.
A good strategy is to leave printed media places where potential customers will find it. For instance, you can invest in a leaflet delivery service that will leave leaflets directly at potential consumers' doors.
Make Experiential Marketing Part of Your Strategy
With these tips in hand, you'll be ready to start an experiential marketing strategy.
Looking for more tips to make your business successful? Check out the other posts on our blog for the tools you need.
