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Google AdWords Certification Video Advertising Notes

Welcome back to my Google AdWords Certification Guide! As a longtime YouTube Partner, YouTube advertiser, and overall video marketing enthusiast, I decided that the 2nd exam I'd take to officially get AdWords Certified would be their Video Advertising course. I'll take the other course options (mobile advertising, search advertising, display advertising, and shopping advertising respectively) eventually but the notes below will pertain to the video advertising course. Enjoy!


Facilitate discover & interaction by promoting with YouTube video advertising or YouTube curated profile page.

Video creators get excellent data w/ Google Analytics.

TruView Video Ad Formats:

TrueView video ads give viewers control over which advertiser messages they want to see and when. Each TrueView ad format appears in different context, viewers interact w/ each format differently. 

TrueView In-Stream Ads:
Appear before, during, or after YouTube videos or on the Display Network. Pay when user watches 30s of your video or duration if shorter, or engages in CTA overlays, cards, & companion banners.

TrueView Video Discovery Ads:
Ad of any length when people are searching YouTube or browsing videos on YouTube or across the web. Charged when user clicks on your link and begins watching vid. Appear next to YouTube vids, YouTube search results, and publisher sites across Display Network. 

Keyword Contextual Targeting:
Use keywords to help match ads to web content

Affinity Audiences:Interest based groups to target, especially for TV --> Digital

Custom Affinity Audiences:
More specifically tailored to detailed interests of viewers.

In-Market Audiences:
Customers researching products and services and actively considering buying something similar to your offering.

Reach viewers based on their past interactions with your videos or YouTube channel. 

Google+: Still needed for some YouTube account setup and commenting. Sync Name / Image or use other account.

Target by Language Preferences (language they view YouTube in) or Targeting By Language (languages spoken by viewer regardless of geographic location).

Display Assets: InVideo, Standard Banner, Multi Purpose Unit
Video Assets: Standard In-Stream, TrueView
Other Assets: Homepage Masthead & Expendable, Rich Media
Avg View Frequency: Avg # times ad viewed by person over time
View Rate: Paid Views / # Impressions 
Frequency Capping: Restricting # times same person sees ad

Video Remarketing:
Link YouTube Account to Google AdWords Account
Create remarketing lists for users that have watched, liked, commented, shared, seen ad, or visits / subscribe to your YouTube Channel. Several lists per channel but lists don't transfer to more than 1 channel.

Now you're ready to Take The AdWords Video Ad Exam!

Already passed? Expand your knowledge with more certifications:

Get HubSpot Inbound Marketing Certified

Get HootSuite Social Media Marketing Certified 

- Get Google Analytics Certified!


I hope you enjoyed this post on a certification note guide for the Google AdWords Video Advertising course.

Interested in learning more about digital marketing?

Read My Posts:

Digital Marketing Trends In 2016

Leveraging Local SEO For Small Business

Best Of Luck In Business To You All!

Michael J. Schiemer of Schiemer Consulting
Digital Marketing Manager & Social Media Professional
HootSuite, HubSpot, AdWords, & Google Analytics Certified
Bootstrap Business: Money - Marketing - Motivation
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