Read PART 1 First
Welcome back to Part 2 of my Google Analytics Academy AdWords Certification notes guide. This is a very important certification to help maximize your overall digital marketing efforts. So far I've learned a great deal. Here are my additional notes for the AdWords Fundamentals Course:
Account ---> Campaigns ---> Ad Groups
(Improve Quality Score & ROI)
Account: Associated with Email, Password, & Billing info
Campaign: Specific Budget & Settings. Each focusing on spec goal. Control spending, settings, ad networks, geographic locations.
Ad Groups: Set of similar ads and associated keywords
Use a keyword in the headline for higher CTR!
Ad Rotation: Have 3+ Ads Per Group, w/ Ad Rotation Settings for "Optimize for Clicks" or "Optimize for Conversions". Over time your higher performing ads will show more often.
a) Search Network: Use your keywords to show ads to people searching for similar terms.
b) Display Network: Keywords match a website's concept or central theme. (via automatic placement)
1. Broad Match: No Symbols. Includes misspellings, synonyms, related searches, other relevant variations
2. Broad Match Modifier: Symbol: + Keyword. Contains modified term (or close variation), no synonym, any order
3. Phrase Match: Symbol: "keyword". Phrase or close variation.
4. Exact Match: Symbol: [keyword]. Exact term or close variation.
5. Negative Match: Symbol: -keyword. Searches without term
Search Network: Match Type works. More specific options. Negative keywords allowed: prevents ads from showing for people who search search for those terms or visit sites containing those terms
Display Network: Keywords treated as broad match. Keyword exclusions allowed
Display Network Targeting:
1. Contextual Targeting: Match relevant site content
2. Audience Reaching Specific Groups of People:
b) Interest Categories
3. Managed Placement Targeting: Select specific websites and apps
a) Location Targeting:
b) Device Targeting:
CPA: Set up conversion tracking, cross-account conversion tracking, or be importing data from Google Analytics. Turn on Conversion Optimizer. Uses historical information about your campaign and automatically finds the optimal equivalent CPC for ad each time it's eligible to display.
Group similar keywords into themes. Follow structure of your ad group and bundle similar keywords together into 1 ad group based on your products, services, or other categories.
Researching New Keywords:
Keyword Planner: Keyword ideas and statistics
Display Planner: For display network get keyword ideas, stats, estimates how many times ad will display for idea per week / mo.
Segments: Allow you to split your data into rows such as time frame, click type, or device.
Click Type: Visits to website or Click-To-Call (phone)
Device: Compare performance across devices, computers, mobile devices w/ browsers, or tablets w/ browsers. Device ROI
Top Vs. Other: Find where you appeared on Google's Search Results.
Isolate: Determine deltas in ad performance over time spans
Now you're ready to Take The AdWords Certification Exam!
Also enjoy these other great free or frugal certification courses:
I hope you enjoyed this post assisting you with your Google Analytics AdWords Certification Notes. Best of luck on your AdWords Fundamentals exam!
Interested in more posts about search engine marketing?
Read My Posts:
- Content Marketing for Google Page Rank and Moz SEO
- 8 Great Matt Cutts Search Engine Optimization Quotes
Best Of Luck In Business To You All!
Michael J. Schiemer of Schiemer Consulting
Enthusiastic Entrepreneur & Owner of Frugal Business
Digital Marketing, Social Media, & Entrepreneurship on a Budget
Google Analytics Certified Marketer
Bootstrap Business: Money - Marketing - Motivation
Mike Schiemer Builds Better Business
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