HootSuite Social Media Marketing Certification Podium Guide Part 2

HootSuite Social Media Marketing Certification Podium Mike Schiemer Frugal Entrepreneur Business SMM


PART 2 OF 2. READ PART 1 FIRST

Hootsuite is one of the biggest social media marketing management programs out there and they have a great online marketing certification course. While it's not free like the HubSpot Academy Inbound Marketing Certification (HootSuite's certification costs $200), it's great content to study and a nice certification to have. Here are my notes for the HootSuite Social Media Marketing Certification course along with links to my relevant articles on these topics. Social Media Marketing is my specialty after all! And if you don't think my express guide notes are helpful, in half the time allotted (on my first attempt) I scored a 97% to get certified!

SMART Goals:

Specific
Measurable
Attainable
Realistic
Time-bound

Development State:

-Baseline
-Targets
-Benchmarks

Online Community Growth and Management

-Bringing like-minded people together, nurture community, support a close bond with members. 
-Define philosophy aligned with social media and business goals
-Creatively engage, events, and monitor for feedback & influencers
-Develop a strategy to take online community offline if applicable
-Enjoy insights, self-monitoring, user generated content, sales leads, positive discussion and testimonials
-Principle of reciprocity- More value you provide, more ROI

Engagement Categories:
1) Discussions around shared content
2) Customer support queries
3) Addressing positive and negative sentiments
4) Proactive Engagement

-Positive Testimonials
-New Brand Advocates
-User Generated Content

Content Curation vs Content Creation

Curation: Aggregation, Distillation, Elevation, Chronology
Creation: Quality vs Quantity and ability to repurpose 

Social Media Advertising:
-Message, Targeting, Desired Results, Measure Outcome
-Ads have a narrow scope and drive only 1 action (usually)
-Research your customer through surveys and inquiries
-Analyze budget and acquisition cost of customers
-Develop ad copy variations and test results

Facebook Ad Campaigns:
1) Campaign Types
2) Ad Sets- Budget, Scheduling, Targeting, Bidding, Ad Placement
3) Individual Ad Variations

a) Cost Per Click  
b) Cost Per Impression  
c) Optimized Cost Per Impression

Use Facebook Ad Pixel on your website to track conversions

Lookalike Audience- shares characteristics with source audience and more likely to behave similarly

Twitter Ads- 
Engagement, Community Growth, or Conversion
Consider Time Frame, Creative, Targeting, and Budget
Create Website Tags / Twitter Cards for conversion campaigns
Target 10-25 Usernames to reach right size audience

LinkedIn Ads- B2B, Recruiting, CPC or CPM Ad Options

Social Media Ads Metrics:
Cost Per Action- Direct Revenue Based ROI or Lead Based ROI
Analyze Data by Platform and overall Aggregate



HootSuite Social Media Marketing Certification Guide Notes Mike Schiemer SMM HubSpot


Want to also get HubSpot Inbound Certified?

Read My Free HubSpot Academy Guide


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Want More Social Media Marketing Tips? Read My Posts:

"Why Your Business Needs Social Media Marketing 2"

"Ten Terrific Social Media Marketing Tips"


As Always, Best Of Luck In Business To You All!

Leverage LinkedIn Business Marketing Mike Schiemer Michael J Schiemer


Enthusiastic Entrepreneur & Owner of Frugal Business 
Digital Marketing, Social Media, & Entrepreneurship on a Budget
HootSuite University Certified Social Media Marketing Professional
Mike Schiemer Builds Better Business

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