6 Ways To Improve Your E-Commerce Website


These days you can buy anything online, from clothes, to food, bathrooms, but if you want to be successful in e-commerce, then you need the best website possible. A lot of mistakes can be made when designing and building an effective e-commerce website, all of which are sure to drive away visitors and therefore customers. If you want the best e-commerce site possible, there is a lot of work that needs to go into doing this. Here are some of the most common ways that people use to improve their website, to bring in as many customers as possible. 

1. Easy To Navigate 

If your website is untidy and confusing, then you are very unlikely to make many sales. After all, no one is going to buy anything if they can’t find the page showing them the products you have to offer. It always needs to be clear to your visitors where they are on your site, whether this is the home page, the checkout, or your blog posts, and what they can do to get to where they need to go. The first step to this is to have all of your pages organized into categories and then subcategories. It’s also a great idea to have a search bar available so that they can find what they are looking for right away, without having to look through other pages or products. 

2. Great Customer Service

For your e-commerce business to thrive, you need to be making a profit; To make this profit you need to be making sales, and in order to make sales, you need customers. Customers are absolutely vital to keep your business alive, so you need to take care of them, and prove the best customer service you possibly can. If a customer has a complaint or a query, the last thing that they want to do is send a letter or an email and then have to wait a week to get a reply. If you want to stand out from the crowd, then you need to be better than this. All of the most popular websites use a live chat service, so you need to be too. This makes life a lot easier for your customers, which is sure to positively impact your conversion rates. 

3. Optimize For Mobile

These days, the internet isn’t just for your clunky desktop or laptop, it’s for a range of different devices and can be accessed almost anywhere. For this reason, it’s no surprise that plenty of people are choosing to shop on their phones and tablets. After all, these devices can easily be used while sat on the sofa watching TV, on the train to work, and even in the bath. Whenever you have a spare moment, it’s likely that you’re going to spend that moment on your phone. For this reason, it’s absolutely imperative that all of your web pages and content are optimized for use on mobiles. Most Magento Developers are great for this, so check a few out if you’re unsure of what you’re doing. 

4. Add Appealing Imagery 

If you have appealing images of your products and services on your website for all of your visitors to see, then you’re much more likely to make a sale. This may seem like the most obvious practice on the planet, but you’d actually be surprised at the number of companies and businesses that fail to complete this simple task, and instead put up unappealing images or images that don’t properly reflect what they’re selling. You should have as many different angles of your product as possible, as well as a close-up shot so that your customer knows exactly what it is that they’re buying. This doesn’t have to cost you the world either; If you aren’t good a photography yourself, then I’m sure that there’s a photography student that could use a little extra cash and would be willing to help you out. 

5. Master A/B Testing 

A/B testing involves publishing two or more different versions of the same web page, to see which is the most appealing to visitors of your e-commerce site. There are a couple of ways to measure this appeal, including the average amount of time that visitors spent on the different version of the page, and the number of sales that each page managed to convert. This is essential for improving your e-commerce website, as you can easily analyse the results and ensure that you are only ever publishing the very best pages possible. You can change anything on these different versions of the page, from something as small as the font to something as large as the layout. You’d be surprised at the types of things that put visitors of making purchases, so it’s certainly worth testing it out. 

6. Offer Email Subscription 

Any business or company worth its salt offers an email subscription on their website. This email list can then be used to send out any updates on your business, your products, sales, exclusive special offers, and content. This is a great tool to convert a one time visitor to your website into a long-time customer. As great as email marketing is, it can cause more damage than good if it’s not used properly. Avoid sending out multiple emails a day, as this will only annoy subscribers, and some may make the decision to unsubscribe. You should also mix up the content of your emails; While your subscribers may be interested in the changes to your business, they will grow bored if this is all you’re emailing them about. Split up these emails with news of sales and exclusive offers and discounts. This is a great way of making some extra sales, and the opportunity of exclusive offers will convince more people to subscribe. 

For your business to make a profit each month you need traffic to your e-commerce website, and to gain this traffic, you need the best e-commerce website possible. Hopefully, this advice will help yours to be the best that it can be.





I hope you enjoyed this article about ways to improve your ecommerce website and boost sales. 

Interested in more articles about ecommerce websites?

Read My Posts:

- 5 Ways To Increase Your E-Commerce Store Performance

- How To Utilize Customer Feedback Data To Boost Sales

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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