Five Biggest Content Marketing Trends That Will Dominate This Year

biggest content marketing trends

Whether you are going to run a digital marketing campaign or traditional marketing campaign for your business the type of content you are putting into these campaigns will have a great impact on an audience, grabbing the attention of audience mainly depends on the creativity and meaningfulness of the content. Here are five biggest content marketing trends briefly explained that will dominate this year. 

1. Boosting Content Quality 

Create as much content as much possible. Brands need to focus on creating quality content that should be continually reviewed and questioned for the impacts it has on the campaigns. The more your content will look professionally written and designed; it will not just boost your sales but will also become a source of better customer experience and offering them strong incentive to make them opt for. 

The effort to organize and produce quality content might also include localization, filtering capabilities, diversification of content and storytelling content to engage the audience. Along with high- quality professional-looking content, it should be entertaining, emotionally connected, and building a strong customer relationship. The more you will invest in producing quality and relevant content, the more it will bring chances for your business to build strong relationships with potential buyers who will devote their loyalty to your brand. 

2. Transforming The Journey From Selling To Customer Experience: 

Customers are not anymore interested in the products/services provided by your business instead they are looking for something more than that. Brands need to focus on meeting the high-level expectations of the customers by providing them with the frictionless journey of high-end customer experience to keep them happy and satisfied from your brand and earn their loyalty to get more recommended customers from the existing ones. 

There are a lot of opportunities lying out there for the brands to interact with customers and meet their expectations, technological advancement has made it easier for the marketer to put out the information to attract the customers with the content and by using visual languages, i.e., pictures and videos brands are creating meaningful, interesting and creative content to grab the customers attention and through the feedback they get from these ads and campaigns they are making analysis to pinpoint the expectations of customer and later providing them with that customer experience by creating emotional moment to transform their traditional journey. 

3. Building Trust Through Behavior 

Nowadays, it has become quite difficult for the brands to gain the trust of their potential customers through the ads they run for getting their attention and increasing their sales. People are no longer interested in watching the manipulative content designed to get the customers' attention with content that lacks any real authenticity. 

Brands need to deeply understand the customers are expecting from them use data to analyze their demands, interact with them and listen to them carefully to create the content that will build their trust with the brand. Brands have to create content which is based on reality and has authenticity in their stories so that people won't find any difficulty in trusting their brand messages and brand stories. 

4. A Video Is Still A Big Deal - Plus All Things Visual

Video marketing will become even more prevalent thanks to greater technology and user behavior. An entire generation of teenagers and youth have grown up on YouTube videos, Snapchat clips, viral GIFs and Instagram vids. Most people don't want to read as much and images aren't nearly as dynamic as video. Facebook Watch has grown rapidly and will only continue to get bigger. Facebook-owned IGTV will also expand even more to take on YouTube for long-form video supremacy. Top YouTube Creators will enjoy continued success but lower-tier YouTubers will struggle to earn significant revenue from videos alone. 

Unfortunately for advertisers, organic reach will be stagnant on most platforms and actually decline significantly on Instagram. Paid advertising for videos will also be more expensive as more large corporations jump on the social media marketing bandwagon, especially Instagram. Take advantage of the organic reach and low prices while you can!

There exist many ways to create content to attract the customers, but the visual content is the center of attraction for the marketers and customers. Creating content for videos is not the only thing marketers need to focus on this year; there are some other visual contents which are a meaningful source of getting the maximum attention of your target audience, i.e., virtual reality, live-streaming, 360-degree videos, and augmented reality. Due to the continual of the visual platforms brands need to invest a big chunk of their marketing budget into creating interesting and engaging visual contents. 

The more value you will create for your viewers through your content on multiple visual platforms and other live videos, the more edge you will have in the market over your competitors. 

5. Interactive Visual Content 

Brands need to focus on creating interactive content in their video marketing campaigns because the attention span of the viewers is getting shorter day by day and it is very difficult to make them watch your videos. So, your business content should be interactive and engaging enough that viewers willingly watch it and find it worth sharing with their friends. You are already seeing more interactive visual content on streaming and video websites to ensure customer interaction.

Compete And Create Compelling Content

Content marketing will continue to be a necessity this year but it will be more competitive than ever. Only consistent and high-quality content with distribution will be successful going forward. 

Author Bio: Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com/.


I hope you enjoyed this article about the top new content marketing trends that will dominate the digital world this year.

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