YouTube's Got You In The Spotlight, But Can You Handle The Glare?


It seems like only yesterday pictures were the new kids on the business block. Instagram was the latest platform, and you were guaranteed success if you got onboard with Snapchat. But, things change fast in this technology driven age. You may have only just gotten your head around Instagram stories, but they’re now an ancient art form. Instagram and Snapchat stories certainly can't be ignored, but their results can end up being somewhat limited in the long run. 

Instead of pictures and brief video clips, YouTube video is what your business really needs to go viral. And, that can throw up a whole load of marketing madness. After all, snapping a picture was easy, but the same can’t be said for filming. What’s more, a low-quality upload is as bad as no upload at all. So, you might want to think about the following things to ensure your success.

Hire A Production Team 

We all know how to take pictures. We do it on days out all the time. But, when it comes to video editing, things are more complicated. Admittedly, there are plenty of guides out there. But, more than anything, video editing takes time. It’s not like slapping a filter on a photo. Even a ten-minute video could take an hour or more to get right. And, you really don’t have time for that. What’s more, self-taught editing skills might not be enough to see you through. As such, you should think about getting someone onboard. Look out for employees with experience in video editing, or YouTube channels of their own. If you’re reluctant to jump right in with employees, outsource your brand videos from companies like Lifetime Media. That way, you’ll be able to test your YouTube waters before diving in. Either way, make sure you get the best people on this job. 

Script Before Filming 

Do you freeze the moment the camera comes on? Do your words run into each other? Do you watch other company videos and wonder how they manage to be so crisp and concise? Well, we’ve got the answer, and it comes in the form of scripting. We all know brief and to the point language is a must-have in most online marketing. But, with YouTube, we’re liable to press record and wing it. Don’t do it! You need to get your point across in the best way possible. If you sound unsure about your products, what are your customers going to think? Instead, make sure to write at least a brief outline before filing anything. Yes it does take a little bit of extra work initially. But in the end it will save you a lot of trial and error and extra editing work. 

Watch Through Before Uploading 

We’ve all seen videos with messy jump cuts or clips which make no sense. It’s clear the person in question MEANT to take them out. But, something obviously went wrong in editing. Then, they made the cardinal mistake of not watching things through. This might be forgivable for people making videos at home, but a business channel is a different matter. What’s to stop viewers thinking that sloppy editing will translate to your products? Watch every video through before uploading. You may be sick of seeing them, but that last watch through could save you a lot of lost business on YouTube and beyond. 

And with all of the criticism lodged at YouTube creators these days, the last thing you want to do is upload a video or Adwords ad that you don't realize might have questionable content. It could cost you your reputation or even your entire company!


I hope you enjoyed this article about how to maximize your business YouTube Channel's performance.

Interested in more articles about video marketing?

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- How To Master Video Marketing 

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