5 Top Small Business Marketing Tools

Top Small Business Marketing Tools

If there is anything in business that changes dramatically year after year, it has to be the marketing. Knowing how to market your business is essential if you want to really let it grow in the way you desire, and the processes for doing so successfully are changing all the time. These days, it seems likely to be especially important to focus on your digital marketing campaign within your small business, and traditional marketing methods as well. 

But when it comes to the digital side of things, what kind of tools might you benefit from making use of? As it happens, there are quite a few you might want to look into using. Let’s look at some of the likeliest contenders now for a well-rounded marketing campaign in the modern age.

Cloud-Based Marketing Automation 

If there is any recent technological shift that is likely to be a winner in most businesses, it’s the cloud. With the use of cloud computing, you can achieve much more than you would have been able to in the past, and this absolutely applies to your marketing campaigns as much as anything else. 

The truth is that your marketing will take a huge turn skyward once you start applying cloud-based technologies to it. And one of the best ways you can do this is to use cloud-based marketing automation software

With a cloud-based marketing automation system on the go, you will find that your marketing takes on a whole new kind of life of its own. The beauty of this approach is that you can set up what you need to happen, and sit back and allow it to take place of it own accord. You can easily manage and alter anything in the marketing campaign that would need it, and you don’t need to worry about anything going wrong which you can’t easily fix from your station. In this way, this is likely to be one of the best top-down uses of the cloud in marketing, and one of the business tools likely to be incredibly popular for years to come.

Live Streaming 

If you look at the statistics behind much of the most recent market research, you will see that generally consumers are less and less convinced by the old ways of presenting information. In particular, videos embedded on websites tend to do very little these days, and you might even argue they can be a complete waste of time and money. However, you can make these techniques far more effective simply buy focusing on live streaming instead. 

The research shows clearly that people would rather watch live streaming than a pre-recorded video, and the savvy business owner will see that it is a good idea to start to turn to live streaming in order to make the most of the medium in question. It is therefore likely that live streaming videos will be one of the top marketing trends this year, and it’s a tool which you should consider perfecting the use of as soon as possible.

SEO Management 

It’s no longer any secret that SEO is hugely important for the success of a website. Your business’ website needs visitors in order to be seen as successful, and SEO is the major way to ensure that that happens. SEO in itself is one of the most important marketing tools around, and it is likely that you will want to make the most of it in the coming year. But a tool which is likely to really help you along here is something which provides you with decent SEO management from the top down. 

Tools such as Website Rocket simplify and add power to the whole SEO process, and make you wonder why you haven't’ been using them forever. The more you are happy to allow a tool such as this to help you with your SEO, the more successful your website will be, and that will definitely be a plus for the business on the whole. 

No marketing campaign is complete without a strong focus on SEO, and this looks only set to increase in the coming year, so it might be essential to find a professional SEO management tool for you to use. If you consult this list of top SEO software, you will see that you have plenty to choose from - so there is no excuse not to make the most of such software within your business.

Integrative Social Media 

Another hugely important aspect to modern digital marketing is the social side of things. You simply can’t expect to get very far without making good use of social media, but knowing what that entails is something else altogether. The truth is that the businesses with the best approach to social media marketing will be those which are more likely to succeed in their specific endeavors. And as it happens, there are plenty of tools which you can use to make this process all the more easier and simpler to handle. 

With a fully integrative social media tool such as HootSuite, you can manage all of your social media feeds, interactions and promotions from one place. This is ideal for a small business going into the new year, as it means saving a huge amount of time and no extra energy expended where it is not really necessary. If you are serious about keeping your digital marketing as top notch as possible, then using a tool of this kind is likely to prove essential. Don’t overlook this when you are trying to improve your digital marketing. Social media is going to be an important part of digital marketing for a long time, so you should make sure that you are as focused on it as you really need to be. 

Email Marketing

Email marketing is another essential tool for small business digital marketing. Email marketing provides some of the strongest ROI in the marketing industry year after year. It's especially valuable when social media organic reach is at an all-time low, social media advertising is much more expensive, and SEO is getting more competitive by the day. 

You just want to make sure that you choose the right email marketing platform. SendPulse is an email marketing service that offers features to automate your emails, web push notifications and SMS. Their platform offers a forever free plan with up to 2500 subscribers as well as free web push notifications. SendPulse email marketing will provide your small business with a strong return on investment right from the start. 

Use These Top Small Business Marketing Tools Daily

With the use of the above tools take into account, it just might be the case that this will be your best year yet for marketing your small business. Use what small business digital marketing tools seem to work for you and discard the rest, and this could be one to remember.

top small business marketing book

I hope you enjoyed this article about the top small business marketing tools and software programs for modern marketers. 

Interested in more articles about digital marketing management?

Read My Related Posts:

- How To Market To Millennials By Doing Double Digital 

- Is Your Small Business Using Time Effectively?

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