How To Get Started With Video Marketing

how to get started with video marketing

Video marketing grew a lot over the past few years and it continues to get more popular. As a small business owner or marketing professional, you might be wondering whether it's worth using video marketing in your next campaign. The answer is likely to be yes, even if your business is only small. Video is grabbing more attention and is often more attractive to people than other, less visual forms of advertising. If you're interested in video marketing, there are a few things you need to know before you get onboard with it. Keep reading to find out the fundamentals. 

The Importance of Video Marketing 

Some people aren't sure about video marketing as an effective way to market their brand. Most people now use the internet, and a huge number use their phones or other mobile devices to get online. It's now very easy for people to filter out online advertising, whether by simply skimming past and ignoring it or by using an ad blocker. Video marketing can provide something more captivating that's not as easy to ignore, especially when using automated videos. According to Forbes, 92% of mobile users watch and share videos, so it's important not to ignore them. 

Essential Tools for Video Marketing 

There are some tools you should know about if you want to start using video marketing. While creating a video is the first important step, getting it out there is also essential. So you need tools for distribution and sharing, as well as making the videos in the first place. And then you also need to be able to monitor the success of your videos. You can find some useful tools for creating and sharing videos. Many of the necessary tools can get expensive. However, there are more affordable options to explore too. 

How Much Does It Cost? 

One concern that many people have is whether video marketing is expensive. While it certainly can be, you can still make a success of video marketing with a tight budget. One option is to do the bulk of the work yourself. However, even if you're not brave enough to create your own videos, you can still save money by finding the right video production company. You could also have your videos created professionally but do everything else yourself when it's time to put them online and promote them. 

DIY vs Professional Jobs 

The question you might not be asking is whether you should really risk doing a DIY job on your videos. You've probably seen some disastrous videos made by companies trying to do it on their own. On the other hand, you've likely seen some great ones done on a small budget too. If you feel like you're capable, you can make your own video with only a small camera or even a phone, as well as some editing software. 

But you need to know your audience and be prepared to put some work into realizing a good idea. Hiring a video marketing agency can really make your site great, it will look a lot more professional and people would trust it a lot more. This is an excellent option if you don't have all of the time, equipment, and expertise. It can really save you money and make you money in the long term.


Consider the value video marketing could have for your business. It could be the missing link in your marketing strategy. Now hit that play button on your video marketing campaign and grow your viewership!

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I hope you enjoyed this article about how to get started with video marketing and multimedia advertising campaigns.

Interested in more articles about digital marketing and videos?

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