Mike Schiemer Writes About Digital Marketing In 2016: 5 Areas Of Focus

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HubSpot Academy Inbound Certification Notes 6: Landing Pages & Thank You Pages

PART 1 | PART 2 | PART 3 | PART 4 | PART 5

Calls To Action & Landing Pages:

Landing Pages: Websites designed to turn visitors into leads

CTA --> Landing Page --> Thank You Page

-Landing pages are forms to get visitor's contact info
-Aim to create 15 Landing Pages for lead generation
-Aim for 20% Conversion Rate on Landing Pages
-Further down Buyer's Journey possibly lower Conversion Rate (consultation offer < eBook offer)
-Use the Blink Test to make sure page is understandable and valuable for the visitor

Landing Pages Best Practices:

-Write a clear, concise, action-oriented headline
-Explain value and importance of offer to buyer persona
-1-3 sentences explaining what the offer is
-1-3 sentences explaining the detailed benefits of the offer
-Keep important information "above the fold"
-Use bullets and bolding, with 3-5 bullet points
-Remove all usual website navigation and links 
-Make everything clear including Submit button
-More valuable the offer, more information you can request
-Include relevant image, animation, or short video to help
-Include Social Media buttons to allow visitors to share offer
-If you don't use all of these best practices, use less. Keep brief.

Thank You Pages:
-Allows you to present the next step to a lead bringing them closer to being a customer
-Thank You page is where the offer is delivered
-More helpful than an inline Thank You because it provides additional content, moves leaders further down Buyer's Journey, and extends social media reach

Thank You Pages Best Practices:

-Deliver Offer and set expectations on offer receipt time
-Include a link to the offer if applicable and explain destination
-Display website navigation and links again
-Include another CTA to bring them further in Buyer's Journey
-Include Social Media icons for sharing the offer and connecting to your business as well

Need Help Getting Your Inbound Strategy Going?

CONTACT Mike Schiemer For Marketing Assistance!

As Always, Best Of Luck In Business To You All!

Michael J. Schiemer of Schiemer Consulting
Enthusiastic Entrepreneur & Owner of Frugal Business 
Digital Marketing, Social Media, & Entrepreneurship on a Budget
Mike Schiemer Builds Better Business