Mike Schiemer Writes About Digital Marketing In 2016: 5 Areas Of Focus

Welcome To Bootstrap Business! Read Mike Schiemer's Recent & Trending Blog Posts:

HubSpot Academy Inbound Certification Notes: Part 2

As you can see from the date of my first notes, it's been over a year since I began the HubSpot Academy Inbound Certification. While I think it's an incredible and frugal (free) certification and resource for any marketer, the actual certification process has taken a backseat. That tends to happen when you move, start a new digital marketing manager job working 50-60+ hours per week every week, undertaking massive renovations of my current personal business websites, and oh yea... getting engaged! Subsequent wedding planning and house hunting have also taken priority. While I've been successfully implementing inbound methodology best practices in most of my personal and employer business endeavors, I think it's now time to get back to the slightly updated certification process. It's always important to get back to basics, hone my skills, and learn some of the newest proven tactics.

I also plan on going through the same process for other free digital marketing related courses such as Google Analytics Academy Certification, HootSuite Social Media Marketing Certification ($199... we'll see), and other affordable educational resources. But that is for another series of posts. Anyways, on to my second installment of HubSpot Academy Inbound Certification notes for the 2015-2016 curriculum: 

Why Inbound?

Traditional Marketing:
-Cold Calls, Print Ads, Commercials
-Cold Emails aka Spam
-Interrupting / Annoying Ads

Inbound Marketing:
-Search Engine Optimization
-Customer-Centric & Empowers Consumers
-Be Helpful, Get Found

Overall convert strangers into visitors. Convert visitors into leads by offering them valuable content (offers, eBooks, white papers, articles, videos, powerpoints, etc) for their contact information via conversion process (CTA's, Landing Pages).

Close Stage: 
Email & CRM sell the right leads at the right times 

Part of every single aspect of inbound strategy. You must constantly update and improve 

Provide remarkable content to all users of all stages. Instead of forgetting about existing customers, turn them into brand evangelists that help convert their connections to leads and customers.


Part II: Fundamentals of Inbound Success (Continued From First Post)

Customers don't want to be sold, they want to be educated!!

Buyer Personas:
Created via research, analysis, and current customers
-Identify Trends and Create Back Stories. Base them on hard statistics not assumptions
-Focus on the "Why" and Motives of Buyer Personas, not necessarily their actions.

Want Some More Inbound Marketing Inspiration?

Read My Posts:

"8 Great Rand Fishkin Business Quotes"

"8 Great Jeff Bezos Business Quotes" 

As Always, Best Of Luck In Business To You All!

Michael J. Schiemer of Schiemer Consulting
Enthusiastic Entrepreneur & Owner of Frugal Business 
Digital Marketing, Social Media, & Entrepreneurship on a Budget
Mike Schiemer Builds Better Business