What You Should Include In Your Copywriter Portfolio

what to include online copywriter portfolio website

Most freelance copywriters are constantly looking for new customers or new fascinating projects. However, the best way to showcase your skills is to create a modern, engaging copywriter's portfolio website.

You can build such a site from scratch yourself... but the average writer hardly has sufficient coding and web design skills! You can order a portfolio website from a web studio... but it costs more than the average copywriter can afford! 

There is only one way out: choose a modern and reliable website builder and use it to create an attractive copywriter portfolio website! 

Be careful: if you want to create a website that will bring the desired results and you don’t really want to turn your life into hell, you need to choose the most suitable solution for beginners that offers loyal terms of use. 

If you have no experience in website development, you should try Weblium, the progressive website builder: its intuitive editor is designed especially for beginners; at the same time, it offers advanced design customization options. In addition, with Weblium site builder, you can make a website and start attracting customers right away! 

If you’re not sure about what a good copywriter portfolio website should include, we’re here to help you with that. 

1. About Me 

This is one of the most important pages of your portfolio website. This is the place where your potential employers learn about you and your professional skills and achievements. This is where you’re promoting your brand! 

Tell a few things about yourself, use a friendly tone, try to imagine you’re speaking to a friend. Don't write a lot of text — the description should be clear and short to intrigue the visitor and motivate him to find out more about you. It's a great idea to come up with a strong tagline and place it alongside the text in this section. 

Also, add your high-quality photo to this section. 

copywriter profile bio

2. Services 

This section is very important for all your potential customers because here they can quickly understand if you can help them. 

Indicate the copywriting field you’re working in (or several), for example, social media content writing, ad copy, e-commerce content, website copywriting, email marketing copy, landing page copy, freelance blog posts, and articles, and so on. 

Also, here you can indicate topics in which you excel, for example, business, medicine, education, etc. 

copywriting professional page

3. Benefits Of Working With Me 

This section should be one of the most compelling on your portfolio site. Consider in detail what information should be placed here and how to present it correctly. 

Are you the one that always meets the deadlines, or, maybe, you can offer the customer more options than others can? Do you dive deeply into the specifics of the business and create compelling content? Briefly highlight the benefits of working with you, point by point. 

It's a good idea to add your accomplishments using facts and figures. For example, 150 Instagram posts that got **** likes/shares, 70 landing page texts that helped increase sales, 5 slogans that won the tender and increased brand awareness, newly developed brand names that were covered in the press, etc. 

These facts can be the deciding factor as to whether the employer will choose you but not your competitors. 

copywriter website statistics section

copywriter website courses completed

4. Case Studies 

Don’t just add your best works to the portfolio: create case studies according to the "task-solution-result" scheme. This is a perfect way to showcase your skills and experience, and give your potential customers a window into how you work. 

Show potential customers what was the task, what techniques did you choose, and how it affected the customer’s business. This will show your potential customers what exactly you can do, and they will definitely appreciate this approach. 

copywriter portfolio feature client testimonials

5. Testimonials 

The opinion of other users is one of the most effective marketing tools that is successfully used to increase sales and conversion of the website. Big Commerce claims that 92% of customers read online reviews before buying. 

Practice shows that personal reviews always work well; they work even better with a photo, link to a customer’s social profile, and a video. This is a "portrait" of an excellent review. 

copywriter portfolio customer reviews client recommendations

6. Prices 

There is no need to reinvent a wheel creating this section: just clearly indicate the prices for your services. You can also add information about discounts if you have them. 

The most important thing is to describe everything in detail so that your potential customer understands what exactly he will get for his money (for example, how many variations of brand slogan you can offer for a certain price). 

7. Contacts 

The "Contacts" section should be accessible in one click from any website’s page. The best place for the contact information is in the upper right corner of the site or the top website menu, and usually, it is also duplicated in the footer or menu on the left. 

By default, the required fields include the following: 

• phone number; 
• email; 
• legal address; 
• working schedule. 

In order for the page to be effective and bring real benefit, we recommend placing the following data as well: 

• location in Google maps; 

• information about the company: the legal details of the company, the full name of the organization, payment details (bank card number, current account, owner's initials. You can also add other payment options here, for example, e-wallets); 

• alternative contact options: popular instant messengers, links to groups in social networks, a feedback form.

Bootstrap Business Blog Newest Posts From Mike Schiemer, Partners, & Blog Outreach Services