How To Find Professional Content Writing Services

how to find professional content writing services hiring freelance seo writers

Whether you are looking for content for a website, blog or other publication, you need it to be written to a high standard. Content is everything when it comes to converting readers into sales, and in these busy times, and you need to ensure that what you give to your readers is interesting, informative and engaging. 

Furthermore, it is not only the readers you have to satisfy: the pre-eminent search engine, Google, uses complex algorithms to rate your website content, and you need to be as far up the rankings as you can be. After all, how many times to you move beyond page one when you search? 

Not everyone is a writer, and you may not be confident in creating your own content. Fortunately, there are professional freelance content writers available at sensible rates, who have plenty of experience in providing the quality copy you need. Here are a few tips that should help you find business copywriting services that will ensure your content is top quality. 

Shop Around 

The first piece of advice we have is that you investigate a number of writers. The market is very competitive, and you will find numerous content suppliers who are very competent and have a full understanding of what is required. Ask to see examples of their work, and perhaps commission a sample to your subject and brief. Also, beware of people offering writing services at very low prices. Writing quality content is a skill, and one that not everybody enjoys, so if a price looks too good to be true, the likelihood is it will be! 

Understanding SEO 

There are some people who will tell you the age of Search Engine Optimization (SEO) has past. Don’t listen to them! SEO is all important in getting your website, blog or other publication seen and read by potential customers. A good writer will be aware of the current requirements for acceptable copy as laid down by Google, and will be able to help you with the right keywords, word count and more. Without good, effective SEO, your website will languish behind your competitors. 

Get What You Want 

Finding a writer who is willing to work with you to achieve the style of content you require is important. A competent, experienced content writer will understand this, and will be more than happy to tailor their writing style to your precise requirements. Also, certain writers may not be at their best writing specific types of content – academic content is a different type of writing to sales copy, for example – so talk to them about their skills and narrow your choice down to one that fits the bill. 

Get What You Need 

Another point to consider is this: there is a great difference between creating blog posts and writing copy for, say, an email campaign. Some writers specialize in blog posts, and others in different types of writing. Make sure you engage a writer who has experience in what you need, whether that is sales content, a landing page, or simple blog posts. Also, it helps if the writer you hire has experience with, or an interest in, the subjects you are most likely to cover, as that will allow them to perform to the highest level. 


Hiring a professional content writer is something you should take your time with, as there are many around who are very good. Talk to them, arrange for test writing, and be diligent in your selection, and you will find yourself with a writer who can help give your business the boost it needs.

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets