Blogging is one of the most powerful ways for generating leads and income. Find out the main reasons why every entrepreneur and business owner should blog below.
Having a blog is very important, but it is not a get-rich-quick method and requires patience and consistency. If you can handle being in the trenches with blogging for a couple years, you will have unlimited leads checking out your business on autopilot.
Build Your Own Online Business With Content Now
Let’s explore the 7 main reasons why you should blog if you are a business or entrepreneur:
1. Blogs Are The Business Card Of The 21st Century
Having a blog is today’s business card on the internet. People can view your content on your blog and immediately get a fuller sense of who you are. All it takes to have a decent blog is an “about” page, “contact” page, and maybe a “training” or “product” page. These pages will lead people on a tour of all your services, who you are, faqs, and testimonials about you. With smartphones, people can take a look at your business, blog, and articles immediately with just a few taps.
2. Brand Yourself As An Authority
Your prospects don’t necessarily care about the ingredients or features of your product or service. They want to know who you are and have faith in you to take them where they want to go. If you appear knowledgeable through your content, people will trust you as they make a decision to join you or buy from you. Branding you also means you have the freedom to switch gears and promote different things without having to completely rebrand yourself if you started out with a company specific blog.
3. Gain Trust With Prospects
Again, people need to “know, like and trust” you before making a decision to work with you. Having a solid blog that reveals your authentic self is the quickest way to gain trust. Videos are also powerful. So, if you can have at least one video introducing yourself on your blog that would go far.
4. Share As You Learn
The easiest way to produce lots of consistent content on your blog is to share what you learn. A mentor of mine calls this method “invest, learn, teach and profit.” What you do is look for a leader in your niche market and (invest) in one of their info products. You then take thorough notes as you (learn) it. You then “internalize” that information and then (teach) it to others in your own words. You (profit) by providing useful information to others, which gains their trust in your authority and buy from you. You can never run out of content doing this method.
5. Gain Global Reach
Your blog is a “global asset.” Your blog is on the internet 24/7. This is very powerful because people from all over the world can view your blog at anytime. It isn’t unusual for me to get most of my leads while I sleep. This is a very powerful tool for businesses and entrepreneurs.
6. Profit From Passive Income
Again, your blog can convert your readers or viewers into “buyers.” You make income without being “active” in the sale. This is called “passive” income. Residual, passive income is different, and comes from your organization making you money through their activity. This is “leveraged” income because you are leveraging through the efforts of others. This is like having employees and earning a certain amount of money off each hour they work for you. Good stuff.
7. Earn Unlimited Leads
The holy grail of any business is a steady supply of high quality leads. The more leads you generate, the bigger your organization grows. With blogging, you can generate thousands of leads, like I said earlier, on automatic pilot.
Build Your Blogs And Business
No more chasing friends or bugging strangers when your blog begins to get lots of traffic from the search engines. But, with anything worthwhile, Blogging takes time to grow. It needs constant watering and nurturing, but the rewards are vast and can enable you to make new business connections you never had dreamed of.
