How To Choose A Perfect Domain Name

how to choose perfect domain name rules register site domains

Every great online business from blogs to e-commerce stores need a great domain name. It is the one thing that every online venture requires for short and long term success. Your domain name is your brand, and it is what people will use to identify your company. A website domain name selection can make or break a blog, site, or even an entire business in our increasingly competitive global digital age. It is very important that the domain name you select is the right one – and in this article, we are going to help you do exactly that. 

Follow these simple rules to choose the perfect domain name for your online business website. 

5 Top Tips For Registering The Right Domain Name

1. Don’t Fall In Love With Your First Domain Name Choice 

The first rule of choosing a great domain name for a site is this: You should never fall so in love with your first domain name choice that your entire business model depends on getting that domain. There is a very good chance that your first domain name choice will already be taken – and even if you can acquire the domain name you want, there are several reasons why you might not want to. Maybe the asking price is too high; maybe the domain hosted some unsavory content in the past. You will need to have a little flexibility when it comes to selecting domains at a reasonable price. 

2. Brainstorm A List Of Potential Domain Name Candidates 

Domain names have been around for an extremely long time at this point. There were nearly 380 million domain names registered as of early 2024 according to That list includes just about every individual English word along with most possible three-letter and four-letter combinations. That is why you can’t fall in love with your first domain name idea; there is a good chance that someone else already has it. You should come up with a long list of potential candidates before you start checking the potential domains for availability. 

These are the qualities that constitute a great domain name. 

• It should be as short and memorable as possible. Remember that your website is also the name of your brand. If you want people to talk about your company, they have to be able to remember the name. 

• It is great if your domain name is also the thing that you sell, although not everyone will be fortunate enough to snag a domain like Either way, though, this line of thinking should be part of your brainstorming process. 

• Your domain name should be something that people can spell just from hearing it. Numbers are usually bad in domain names because people won’t know whether to use the numerals or spell the numbers out. 

• If your domain name happens to be a word you have invented, there is a good chance that the domain you want will be available. If you manage to invent something catchy, you could end up with the next Instagram. In this case, though, the previous rules still apply. Anyone who hears the name of your website should be able to type it correctly. 

The rules above will apply to the vast majority of all online ventures. With that being said, though, there are also situations in which it is OK to break the rules. Just like you are unlikely to have trouble getting the domain name you want if it is a word you have invented, you’ll also probably get the domain you want if it is intentionally misspelled. Google, Flickr and Reddit are three well-known domain names that are intentionally spelled incorrectly. 

You should also keep in mind, though, that getting people to remember an alternative spelling isn’t always easy. The food delivery service Goldbelly, for example, used to be called “Goldbely.” In the service’s early years, it is possible that business was lost because people didn’t know the correct spelling of the domain name. 

3. Check Your Domain Name Ideas For Availability 

After considering the pointers above and having a long brainstorming session, you should have a fairly lengthy list of domain name candidates. Don’t check the candidates for availability unless you’re prepared to register the domain name that you want immediately. That’s to prevent the possibility of domain name front running. If you check a domain name for availability and do not register it, the registrar may register the domain and attempt to sell it at a higher price. 

Generally, you only want to register a domain name if the .com version of that domain is available. If the .com version of a domain name belongs to an active business, you are going to encounter SEO issues – and a potential trademark violation – if you attempt to run a business under the .net version of that same domain name. If the .com version of a domain you want is registered but doesn’t have an active website, it might be possible for you to buy the domain from the current owner. Don’t bother registering the .net and .org versions, though, until you have secured the .com version, unless there is no other option. That being said, modern domain names and websites are having great success with a .io domain that looks very tech-savvy.

4. Consider Buying An Existing Domain Name 

Sometimes, it makes sense to buy an existing domain name. Many great domain name ideas have already been registered, but not every domain is being used for an active website. Many domain names are registered by speculators who hope to realize profits by reselling those domains later. In other cases, a domain name might be used for a website that’s been dormant for several years – and the owner might be willing to sell. In either situation, you have a potential opportunity to buy the domain name. 

If your perfect domain name is owned by someone else and is available for purchase, get ready to negotiate. A domain name is only worth what a buyer is willing to pay for it. Domain name speculators register a great many domain names but will only ever sell a small portion of them. The asking price for a short and catchy domain name, therefore, will often be very high. Remember, though, that unless a domain name is being auctioned off, you are most likely the only person making an offer. Unless the domain name is so spectacular that the seller can afford to sit on it for a while, your goal should be to get the seller to accept an offer well below his or her asking price. Is the seller firm? Make another offer if the domain is still available after a few months. 

Before making an offer on any domain name, check its history on the Internet Archive. You’ll also want to find out whether the domain has any existing inbound links from other domains. If the domain name has a history of being used for black hat SEO or adult content, pass on it and choose another domain. You don’t want to spend time cleaning up someone else’s mess. Expired domain names or active websites for sale can be a big bargain or a big mess depending on their content and backlink history.

5. Register Every Version Of Your Domain Name 

Once you have selected and acquired your domain name, the final step is to register the .net and .org versions of that domain along with all of the prominent international variations such as the extension. Remember that you don’t have to actually use every version of your domain name; you can simply redirect all of the variations back to your primary domain. The main purpose here is to protect your trademark and ensure that no one else can ever register a domain similar to yours to take advantage of your brand equity or cause brand confusion. You don't want another similar site with a different suffix to ride your coattails to online success or potentially damage your site reputation. 

Domain Domination 

A website domain name is an essential investment for any site or web page. It is only becoming more important every year in the digital age. Keep these 5 rules in mind when you register your domain name.

Ensuring Legal Compliance: 5 Steps For Startup Success In Edmonton Canada

legal compliance startup success edmonton canada

Entrepreneurship in Canada is both vibrant and challenging. The country's supportive startup ecosystem provides fertile ground for innovation and business growth. However, starting a new venture brings many legal considerations that, if ignored, can lead to complications later on. Securing a startup legally is key to protect the business's financial assets, intellectual property, and the personal liability of its founders. 

This article reviews the legal steps that startup founders in Canada should prioritize (or hire a business lawyer in Edmonton to handle). Each step serves as a foundation for establishing a strong legal framework for your business. From the process of incorporation to understanding industry-specific compliance requirements, this discussion aims to clarify the central yet often overlooked aspects of legal readiness. 

Step #1: Incorporate Your Business 

To protect your personal assets and reduce liability, incorporating your business is a must. This process elevates your business status from a simple entity to a legally recognized corporation in Canada, distinctly separating business liabilities and assets from those of the owners. This division is not only important for shielding individual finances but also establishes the business as an independent legal entity capable of property ownership, contract agreements, and legal accountability. 

Incorporation can also boost credibility with customers, suppliers, and potential investors, demonstrating a commitment to long-term reliability in business. By undergoing this transformation, entrepreneurs strengthen their businesses against personal risks while establishing a solid legal foundation for future operations. 

Step #2: Draft Contracts And Agreements 

To protect your business and minimize risks, it is important to create detailed contracts and agreements for every important relationship your startup enters, whether with partners, suppliers, or employees. These documents shouldn't just outline expectations but should clearly define the responsibilities, duties, and rights of all parties involved. A well-crafted contract serves as a safety net, reducing the chances of misunderstandings and conflicts by offering precise guidelines and procedures for addressing issues as they come up. 

They ensure that all parties have an equal understanding of the terms and can enforce them consistently, fostering a more stable and predictable business environment. By dedicating time and resources to developing thorough agreements, startups can effectively manage their relationships and uphold their business integrity while adhering to best practices and legal standards. 

Step #3: Protect Your Intellectual Property 

To safeguard your startup's unique ideas, products, and branding, registering trademarks, copyrights, and patents is a must. This step ensures that your intellectual property (IP) rights are legally protected, preventing potential misuse or infringement by others. Before registering, thorough research is vital to ensure that your IP doesn't inadvertently infringe on existing rights, securing a clear path for your business operations. 

What’s more, protecting your IP not only discourages competitors from encroaching on your creative and business territory but can also greatly boost the value of your enterprise. This isn't just a defensive measure but a proactive strategy that can enhance your market position and contribute to the long-term stability and growth of your startup. 

Step #4: Comply With Regulations And Licensing Requirements 

For startups, understanding and adhering to regulations is key to avoiding legal issues and penalties. Ensuring that your business complies with relevant laws and industry-specific licensing requirements acts as a protective barrier against potential complications that could disrupt your operations. Compliance needs vary depending on the industry; what's necessary in healthcare might not apply to retail, for instance. 

It is important to grasp the specific regulations that affect your sector. Regular consultations with legal experts can offer valuable guidance, aiding in maintaining compliance and adjusting to any legislative changes. This proactive approach isn't just a necessity; it's a strategic advantage that builds trust and credibility with stakeholders, laying a solid groundwork for your startup's success. 

Step #5: Secure Insurance Coverage 

Getting the right insurance coverage is vital to safeguarding your startup from unforeseen risks and liabilities. General liability insurance shields you from claims of bodily injury or property damage resulting from your business operations, while property insurance covers physical assets like equipment and inventory from theft or damage. 

For businesses offering services or advice, professional liability insurance (also known as errors and omissions insurance) is essential. It protects against claims of negligence or harm resulting from the failure to perform professional duties. Each type of insurance serves a distinct purpose, collectively providing protection. This strategic approach helps minimize financial vulnerabilities, ensuring your startup can withstand unexpected setbacks while maintaining operational integrity. 


Building a legally sound foundation is key for startup success in Edmonton. Incorporating your business establishes a clear separation between personal and business liabilities. Drafting contracts and agreements provides clarity in partnerships and minimizes potential conflicts. 

Protecting intellectual property ensures your unique ideas remain secure, while compliance with industry regulations safeguards operations against legal challenges. Securing insurance coverage shields your venture from unforeseen risks. By taking these steps, startups can better manage challenges, strengthen their legal framework, and focus on growth and innovation.

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