10 Top Copywriting Tips For Businesses

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Copywriting is the process of writing the text for the various advertisements and marketing materials a company uses. These are things that are used to sell products and motivate customers and clients to take action concerning a product or service. In order to succeed in this endeavor, the item not only has to be well written, it has to look good and make the marketer’s point in a concise manner that causes the reader to take a specific action. It is important to speak directly when writing marketing material for your business. The tone should be just like you are standing face to face and talking to them. 

Copywriting Content That Connects

Don't talk about the product or service directly, instead discuss how the product can offer a solution to their particular situation. You also want to keep it simple. Your writing should be down to earth and avoid flowery and important-sounding language. The last portion of your copy should provoke action from the customer. If potential clients and customers read the ad and aren’t motivated to buy or at least find out more, then it is a waste of time and money. Show them how easy it is purchase your product. One of the main ways people do this online is at the end of the ad, they have a call-to-action such as “Click here to buy.” This is a little copywriting help that can improve sales of your product through your marketing materials. All it takes is a little patience and perseverance and you will be writing like a professional in no time.

Here are 10 top copywriting tips that will give you the formula that you need to succeed. Use these copywriting tips to increase sales and revenue in less than a week by. When most people think of copywriting tips they think of a list of individual points that can be used to write hot copy. Well, I am going to give you a list but first I want to give you one of the biggest copywriting tips that you will ever learn. Copywriting is both an art and a science. 

For the professional copywriter the equation comes in two parts. The first is an art; some call it a gift that allows the words to flow easily and smoothly. The second part of copywriting is a scientific formula. 

10 Top Copywriting Tips – The Success Formula 

#1 - Monster Headlines - The headline is the most important part of any piece of sales copy. The profit or loss in any piece of copy is the headline and it is responsible for 80% of the sales generated by a piece of copy. 

#2 - Get Inside Their Head – If you ever want to succeed as a copywriter one of the copywriting tips that I can give you is to learn how to get inside the head of your customers. Put yourself in their shoes and see through their eyes. Look at your product or service and try to find the things that would excite you. 

#3 - The Secret of the Average Customer – The most important thing that you can ever learn is that the average customer could care less about the features of your product. Customers want to know what you product can do for them, not how many bells and whistles it has. 

#4 - Read it Out Loud – This may sound crazy at first but trust me it works. Read your copy out loud. Reading your copy this way will help you find areas where the copy does not flow smoothly or sound good to the ear. This is actually one of the best copywriting tips that I ever learned and it has helped me tremendously. 

#5 – Proofread Your Work – Read your copy over 5 or 6 times to find any spelling or grammatical errors. Have a friend or colleague read the copy too, they will pick up on things that you may have missed. 

#6 - Up Close and Personal – Talk to your prospects on a personal level. Make them feel like you are talking only to them. Avoid using words like we and I, use me and I instead. 

#7 - Specifics – When working with headlines, be specific instead of using broad terms. Let’s compare two simple headlines. How to Stop Smoking Stop Smoking in 10 Days or Less! Which of these headlines would grab the interest of a prospect more? The first tells the customer how to stop smoking. Good, but not great. The Second not only tells the customer how to stop smoking but also specifically tells them that they can do it in a specified period of time. 

#8 - K.I.S.S. – No I am not talking about loud rock and roll, I am talking about Keep It Simple…Stupid. There are a many different versions of this theory but they all mean the same thing. Keep tech speak, jargon, industry speak, and geek speak out of your copy. You want your prospects to understand your offer so speak in easy to understand language. 

#9 - Call To Action Above the Fold – Above the fold means on the first screen that the reader sees. If possible (it is not always so) place your first call to action above the fold. And while we are talking about call to action, don’t settle for just one. Sprinkle calls to action throughout your copy, especially after discussing a powerful benefit. 

#10 – Peer Pressure - Actually I am talking about testimonials. People are reassured by reading the words of others who have purchased the product or service. The things that others say about your product, company, or service is a very powerful selling tool. 

Copywriting Conclusion 

Copywriting is both an art and a science. On one hand it takes time and experience to get just right but there is a formula that every copywriter uses. I hope that you found these copywriting tips helpful and you can find more tips on our blog.

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