5 Use Cases Of SMS Texting For Small Business

case studies sms texting small businesses

So, you just happen to run your very own small business. You probably already realize how tough your responsibilities are. Well, you might be able to simplify things on your end. One of the best ways to convert your new customers into long-term customers is by relying on SMS texting. In fact, you can use text messages for an abundance of purposes. 

Combining SMS marketing with other channels can increase user lifetime by 76%. Now 90% of consumers interested in signing up for texts. About 80% of consumers check their text notifications within five minutes of receiving a text, highlighting the importance and versatility of SMS messages. Most customers prefer it when their favorite brands use more than one marketing channel to engage them, highlighting the potential of SMS and email marketing campaigns. Through SMS marketing, you can send personalized, target messages on your terms.

Within this guide, you are going to learn about the very best uses for SMS texting for small businesses. 

Sending Promo Information 

First and foremost, you should consider using a software to generate and manage your interactive SMS marketing campaign. Once you’ve done this, you’ll make it very easy to send SMS messages to your clients. This will give you the ability to send them information pertaining to new promotions and such. If your customers haven’t visited your store in a week or so, you should send them a message about a new promotion. This will get their attention and encourage them to return to your store pretty soon. 


Another thing to note is that you can use SMS texting as a way to give your customers their receipts. Using paper and conventional methods can be very expensive. If you use digital receipts, you’ll be able to save yourself a lot of money. You can just send the receipt to their smartphone and be done with it. In fact, this entire process can be automated to simplify everything. 

Customer Service 

Your customers may very well experience problems at some point. If this happens, you will want to address those problems as quickly as possible. Using text messages is really one of the best ways to do that. A lot of companies are now using online chat and text messages to handle customer service issues. You will definitely want to consider doing the same. Not only is it going to save you a significant amount of time and energy, but it will ensure that your customers get the help they need as quickly as possible. 


You will also be happy to know that you can use text messages to tell your customers about your upcoming contest. In fact, you can enroll them in the contest directly using SMS messages. Once they have sent a text to your phone, you will be able to log their information and add their name to the drawing. If they manage to emerge as the winner, you will be able to contact them via text message and let them know about it. This is really a good way to build loyal customers and it has a lot to do with SMS text messages

Closing Alerts 

While businesses try to prepare for the unexpected, there always comes a time when an unexpected event will take place. Natural disasters, family sickness and fires could prevent you from opening up your business. When this happens, you will need to alert your employees and customers of the closing. The best way to alert everyone is through text messages. Just write one message and send it out to all of your employees, business partners and customers in seconds.

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