Everyone - and we do mean everyone - loves to text. It's gotten to the point that more people in the world would rather text than call or speak face to face. At this rate, humans could become a mostly mute species in a few generations... but they'll be fine as long as their fingers can still glide across the screen. That is a bleak or beautiful future depending on your own business and personal preferences.
Texting Tactics
Texting has become such a big deal now, other companies are placing some skin in the game with SMS (short message service) texts. Text message marketing for small businesses started a few years ago and has seen tons of success and rapid growth ever since. Even the biggest names have seen an increase in client connections and overall sales because of this modern marketing method.
Smart SMS
If this sounds like something you want to get into, now is the right time to do it. Here are just a few ways you can effectively use SMS business marketing to bring out your brand and upgrade your business!
1. Personalize the Message
People love to feel special, and what greater way is there to do that with a text message than by adding their name? Whenever you send out your messages, you need to make sure that your business audience has a unique text with their name in it so the message feels more personalized. This should be easy to do by using the customizable brackets when sending the bulk message. Your business should also utilize location based SMS technology so that you can customize your message with your audience and location in mind.
2. Ask for Their Email Address
Being able to send out SMS messages is a great way to talk to customers, but sometimes you have something you need to send that takes up a bit more space than texting will allow. Use your business SMS messaging to ask your potential customers to share their email address and subscribe on your website. This is a great way to send off long forms to your followers.
3. Create a Sense of Urgency
If you've been on the receiving end of an urgent business email, you know first hand how easy it can entice you to act. Use your texts to create a sense of urgency to get your potential customers to buy faster. Things like "Only 500 spots remaining" or "This price for today only" are a great way to urge people to act.
4. Use It as a Customer Service Platform
A lot of people these days don't like to talk directly to customer services through their phones. In fact, surveys show that they'd rather just talk through text. Make sure they get that option so you open your business to more potential clients.
Ready to leap into the world of SMS marketing? You are going to want to make sure you have the best platform to perform to your business needs. Professional sites such as Mobivate can give you all of the SMS marketing content you need to make sure you succeed!
Start Using SMS For Business Today
Now that you know how to use SMS for business, you should have no problem getting started texting all of your potential customers and growing your business. Be sure to check out the rest of our site and see what other advice we have to offer you on text message marketing and other mobile advertising tactics.
