In the beginning, bloggers are just happy to start a blog and publish their own content online. Then, as you start to build an audience, you realize there are plenty of areas for improvement. Even after several months or years, there are always new changes to make that can create a better experience for your visitors.
If you take the time to upgrade your blog regularly, you will have a higher engagement rate. More people will read and share your content. Additionally, your blog might win new blog awards and get recognized by others online. To learn more about how to increasingly engage visitors, here are blog tweaks that you should consider making.
Add More Images To Blog Posts
Typically, bloggers and content creators add one or two images to their posts. While the average blog post ranges from 500-1,000 words, a picture is worth 1,000 words itself, right? Visitors will spend more time on your site if you include high quality images. This might require you to sign up for a royalty free stock image website such as Pixabay, Pexels, Unsplash, or Canva. It will be worth the investment in time and potentially money that you would save over using something like Shutterstock.
As more visitors spend increasing amounts of time on your site, they are more likely to read and share your content. Simply, add 3-4 images or more to each blog post. It will make your content more engaging for visitors from various traffic sources. Just make sure to compress images so that they do not slow down your website and negatively effect SEO.
When it comes to improving SEO, the right quantity and quality of images can improve user experience (UX). UX is an important ranking factor for Google. So use the appropriate amount of images, image size, and image placement to add value to the article and not just the sake of adding images. And make sure to add title and alt text so they are optimized.
Approve And Respond To All Comments
As visitors spend more time on your blog, spend time moderating their comments. When a visitor leaves a genuine comment on your website, it is some of the best engagement possible. They offer new ideas, questions and concerns. You could end up learning something new or coming up with new ideas for content. Moreover, if other people see that you are actively responding to comments, they will also want to interact with you and leave their own comments. Although this can be a major commitment of time because of all the poor comments out there, it can also be highly rewarding. Consider approving and responding to all your comments to increase visitor engagement.
Optimize Your Use Of Keywords
Next, you can improve your visitor engagement by optimizing your keyword usage. If you are receiving a lot of search engine traffic on a particular post, you should add other relevant terms so that other people can find that page. Or, if a post is not receiving much traffic, analyze the keywords in the post. Then, optimize the keywords in the post so it can get picked up by the search engines.
This is a highly effective way to build blog traffic. It will help more people find your blog when they are searching for terms relevant to your content. This type of traffic is one of the most engaging sources online.
Sign Up For Managed Hosting
Popularly, bloggers will start out on shared hosting servers. These types of packages can have very poor load times and overall performance. Since you website could potentially share resources with dozens or hundreds of other websites, you should pay attention to your blog hosting. By investing in a managed hosting package, professionals take care of all the maintenance of your blog’s backend. This allows you more time to focus on your content while your visitors have a better viewing experience. An upgraded hosting package can significantly improve the experience of your visitors and their engagement rates.
Ask Readers To Share Your Content
At the end of your posts, request that your readers share your content on social media. You will be pleasantly surprised how much of a difference this will make. Simply asking your visitors to engage will increase your engagement rates. This is great for spreading your content to your visitor’s networks, bringing in referral traffic. As more people get introduced to your blog, keep asking them to share and engage with your content. Including a call to action is an easy tweak to increase your user engagement instantly.
Upgrade Engagement And Boost Your Blog
On your journey to improve your blog, keep your visitors the top priority. If you make effective tweaks to upgrade their experience, they will help grow your blog significantly. Start by adding more images, responding to comments and optimizing keywords. As you continue to engage visitors, ensure that your blog infrastructure can handle the traffic so you don’t keep them waiting for pages to load. Then, ask them to keep sharing your content far and wide. Using these tweaks, you can surely increase the engagement on your blog for the long term.
I hope you enjoyed this article about simple but effective modifications to your blog or website to increase user engagement.
Interested in more articles about building better business blogging?
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