Your Content Is Boring – Advice To Get Better Engagement

improve content marketing increase engagement

A lot of hard work and time goes into creating engaging and informative content. You want it to get noticed by the masses. No matter what you do, you can’t seem to get past a couple of likes and shares and your heart pounds when you get a couple of comments. But, you only post high-quality content? What’s up? Why haven’t I received hundreds of thousands of subscribers and followers yet? 

The truth is, the problem is probably down to your content. That doesn’t mean that your content isn’t high-quality or that your content isn’t good. What I mean is that your content isn’t engaging enough. This could be down to several reasons. To help you get off on the right foot, here is a list of tips and advice to making your content more engaging, increasing your number of followers and subscribers. 

Define Your Content 

Right, to get started, see what you’ve got, to begin with. I’m assuming you have several posts laying around online so pick five or six of your best ones and get them up on your screen. Now define the purpose of each piece of content. Having trouble? Try fixing one of these terms to each article. 

• Education 
• Entertainment 
• Inspiration 
• Conversion 

These are the main types of articles you’re going to read online. If you’re finding it hard to place the purpose of your article into any one of these headings, you need to start working on your article to give it a specific purpose. This way you’ll have a set goal with what you want to achieve in your posts, allowing you to effectively market to your audience. 

Update Your Visuals 

Visuals are one of the most important aspects of online content. Internet users are over 40x times more likely to share something if it has engaging and captivating visuals. That is a statistic that can't be ignored.

Lori Cox, a content writer at Academized explains, “If you’re using free stock imagery for articles, firstly, stop! If you look at larger blogs, for example, the Huffington Post or any larger publication, all of them are using the highest quality, paid imagery for their articles and content. There are many websites out there for you to buy imagery but you might be better off just grabbing a camera and taking your own!” 

Photos aren’t the only visuals you have to use. Infographics, videos and GIFs are all hugely popular and can massively boost your content engagement. 

Ensure Perfection 

Making sure your content is perfect is one of the most important aspects of content writing. This means proofreading and editing your content as much as you can. If your readers are finding easy-to- spot mistakes in your work, they will automatically assume you don’t put in that much effort and, subconsciously, they won’t be interested in your content. 

Sara Molls, a content strategist at Big Assignments says, “Sometimes it helps to get a second pair of eyes on your work to spot things you would have otherwise missed. Using a proofreading service will allow you send off your content to be professionally proofread, allowing you more time to focus on more important tasks.” 


Running a successful blog is extremely difficult when you’re working on your own or even as part of a small team. By trying to cover all the jobs yourself and rushing through them, there are certain details that can be easily missed, resulting in your content not being as engaging as it could be. Our advice here is to use online resources to lighten up your loads. Creating accounts on online writing communities, such as Paper Fellows, allow you to converse with other writers and writing professionals around the world that can give you expert advice on writing blog posts and managing large volumes of content. These are experts so take their advice and you’re almost guaranteed to succeed. 

Short & Precise 

This is easier the most the important point on this list of tips and tools. Readers don’t want to sit and read through articles that are thousands of words long and are filled with useless filler content. It’s important that you keep your blog posts and articles short and to the point, delivering all the information and meeting the original purpose of the article quickly. 

The majority of blogging users will be accessing your posts via their smartphone so may be lying in bed, hanging out with friend’s, waiting in a queue or commuting. This means you have an extremely short amount of time to grab their attention and make the most of it. Use tools such as Easy Word Count to try and keep your content under 500 words. This translates to a couple of minutes reading, more than enough time for you to make an impact but short enough that they will read the whole post and take it all in!

All of these techniques can improve your blog posts or online content. Improved content will lead to greater engagement and that leads to that critical criteria called revenue growth. 

Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays. She believes that constant learning is the only way to success.

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I hope you enjoyed this article about how to spice up the quality of online content creation for your business blog and website.

Interested in more articles about improving content marketing?

Read My Blog Posts:

- The Top 10 Aspects Of Digital Marketing Strategy 

- How To Supercharge Your Productivity

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