Linkbuilding Tips That Won't Get You In Trouble With Google

The best way for small businesses to break out of their little corner of the internet and become more widely known is through link building. Despite all of the dozens of changes Google and other search engines have made to their core algorithms over the years, link building still remains one of the primary ways to websites to increase their authority and climb the ranks. 

It’s crucial, however, not to cheat with link building. Getting a dozen links from a bunch of sites that have nothing to do with your business can harm your ranking if Google’s robots think there’s been foul play. Your ranking can suffer even more if your rule-breaking links are manually identified by Google staff. So what can you do to build domain authority and links without falling foul of Google’s ethical guidelines? 

Publish An Enormous Amount Of Content On Your Site 

The easiest way to pick up links isn’t by going directly to all of the relevant businesses and news organizations in your industry: that would take ages. Instead, let them find you. How, exactly? Through creating content that they find relevant. If you can be the originator of new information on the internet, you’ll quickly become a resource for other businesses and news outlets. Over time, some of those organizations will link to your articles and blogs. If those links are from high authority sites, your website will quickly rise through the rankings as well, overtaking your competitors and acquiring that crucial number one spot. 

Target Relevant Publications 

If you really want links to your site to have a significant impact, you need to grab the attention of sites that already have authority. Domains with high authority can have 100 times the impact of those with low authority. Approaching a top domain site can be difficult, so you need to prepare well in advance. The first thing to do is create a list of high-authority sites you want to target. Next, write a short email (or follow whatever process they have on their site) which explains why an article written by you will appeal to their audience. Don’t just write about your product: try to come at it an angle which you would want to read if you were a user of your target site. Finally, get in contact with the relevant people at the site and find out how to get your content inserted into their platform. This can be a time-consuming process, but it’s well worth it if you can build an authority link. 

Get Placed In Listings 

One of the things that websites like Webconfs recommend is strategically using SEO services to get placed in listings. Getting your company placed on internet listing sites such as Google, Bing, Yahoo, Yelp, Foursquare, and Facebook makes it more likely that your business will get found and, therefore, more likely that other organizations will link to it. 

Do Events In The Real World 

What you do online is important, but what you do in the real world is often more interesting to the press and the public. Host events, dinners, and parties and encourage attendees to write columns, upload photos, and create links to your business once they get back online. Also, the more events you create the more search volume and website traffic you'll generate for your business.

I hope you enjoyed this article about linkbuilding tips that will help boost your domain authority and overall SEO strategy. 

Interested in more articles about search engine optimization?

Read My Posts:

- Everything You Need To Know About Google Search Rankings 

- The Positive Effects Of SEO On Branding

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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