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Calls To Action & Landing Pages:
CTA --> Landing Page --> Thank You Page
-Landing pages are forms to get visitor's contact info
-Aim to create 15 Landing Pages for lead generation
-Aim for 20% Conversion Rate on Landing Pages
-Further down Buyer's Journey possibly lower Conversion Rate (consultation offer < eBook offer)
-Use the Blink Test to make sure page is understandable and valuable for the visitor
Landing Pages Best Practices:
-Write a clear, concise, action-oriented headline
-Explain value and importance of offer to buyer persona
-1-3 sentences explaining what the offer is
-1-3 sentences explaining the detailed benefits of the offer
-Keep important information "above the fold"
-Use bullets and bolding, with 3-5 bullet points
-Remove all usual website navigation and links
-Make everything clear including Submit button
-More valuable the offer, more information you can request
-Include relevant image, animation, or short video to help
-Include Social Media buttons to allow visitors to share offer
-If you don't use all of these best practices, use less. Keep brief.
![](https://4.bp.blogspot.com/-C1YAWOD7AW8/VficHbkMduI/AAAAAAAAMMw/ryUmOOSL88Y/s640/mike-schiemer-hubspot-academy-inbound-certification-landing-page-conversion.jpg)
Thank You Pages:
-Allows you to present the next step to a lead bringing them closer to being a customer
-Thank You page is where the offer is delivered
-More helpful than an inline Thank You because it provides additional content, moves leaders further down Buyer's Journey, and extends social media reach
Thank You Pages Best Practices:
-Deliver Offer and set expectations on offer receipt time
-Include a link to the offer if applicable and explain destination
-Display website navigation and links again
-Include another CTA to bring them further in Buyer's Journey
-Include Social Media icons for sharing the offer and connecting to your business as well
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CONTACT Mike Schiemer For Marketing Assistance!
As Always, Best Of Luck In Business To You All!
![](https://2.bp.blogspot.com/-oI6Trmon83o/VfMlf3iASxI/AAAAAAAAMK8/3OQmcPMhTb8/s320/mike%2Bschiemer%2Bsocial%2Bmedia%2Bmarketing%2Btips%2Bmichael%2Bschiemer%2Bfrugal%2Bbusiness%2Bsmm%2Bdigital%2Bmarketing%2Bsales.jpg)
Michael J. Schiemer of Schiemer Consulting
Enthusiastic Entrepreneur & SMB Owner
Digital Marketing, Social Media, & SEO
Mike Schiemer Builds Better Business
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