Top Small Business Marketing Tools for 2018


If there is anything in business that changes dramatically year after year, it has to be the marketing. Knowing how to market your business is essential if you want to really let it grow in the way you desire, and the processes for doing so successfully are changing all the time. In the coming year, it seems likely to be especially important to focus on your digital marketing campaign within your small business, and traditional marketing methods as well. But when it comes to the digital side of things, what kind of tools might you benefit from making use of? As it happens, there are quite a few you might want to look into using. Let’s look at some of the likeliest contenders now for a well-rounded marketing campaign in 2018.

Cloud-Based Marketing Automation 

If there is any recent technological shift that is likely to be a winner in most businesses, it’s the cloud. With the use of cloud computing, you can achieve much more than you would have been able to in the past, and this absolutely applies to your marketing campaigns as much as anything else. The truth is that your marketing will take a huge turn skyward once you start applying cloud-based technologies to it, and one of the best ways you can do this is to use cloud marketing automation. 

With a cloud-based marketing automation system on the go, you will find that your marketing takes on a whole new kind of life of its own. The beauty of this approach is that you can set up what you need to happen, and sit back and allow it to take place of it own accord. You can easily manage and alter anything in the marketing campaign that would need it, and you don’t need to worry about anything going wrong which you can’t easily fix from your station. In this way, this is likely to be one of the best top-down uses of the cloud in marketing, and one of the tools likely to be incredibly popular in the coming year.

Live Streaming 

If you look at the statistics behind much of the most recent market research, you will see that generally consumers are less and less convinced by the old ways of presenting information. In particular, videos embedded on websites tend to do very little these days, and you might even argue they can be a complete waste of time and money. However, you can make these techniques far more effective simply buy focusing on live streaming instead. 

The research shows clearly that people would rather watch live streaming than a pre-recorded video, and the savvy business owner will see that it is a good idea to start to turn to live streaming in order to make the most of the medium in question. It is therefore likely that live streaming videos will be one of the top marketing trends in 2018, and it’s a tool which you should consider perfecting the use of as soon as possible.

SEO Management 

It’s no longer any secret that SEO is hugely important for the success of a website. Your business’ website needs visitors in order to be seen as successful, and SEO is the major way to ensure that that happens. SEO in itself is one of the most important marketing tools around, and it is likely that you will want to make the most of it in the coming year. But a tool which is likely to really help you along here is something which provides you with decent SEO management from the top down. 

Tools such as Website Rocket simplify and add power to the whole SEO process, and make you wonder why you haven't’ been using them forever. The more you are happy to allow a tool such as this to help you with your SEO, the more successful your website will be, and that will definitely be a plus for the business on the whole. No marketing campaign is complete without a strong focus on SEO, and this looks only set to increase in the coming year, so it might be essential to find a decent SEO management tool for you to use. If you consult this list of top SEO software for 2018, you will see that you have plenty to choose from - so there is no excuse not to make the most of such software within your business. Pic 

Integrative Social Media 

Another hugely important aspect to modern digital marketing is the social side of things. You simply can’t expect to get very far without making good use of social media, but knowing what that entails is something else altogether. The truth is that in 2018 the businesses with the best approach to social media marketing will be those which are more likely to succeed in their specific endeavors. And as it happens, there are plenty of tools which you can use to make this process all the more easier and simpler to handle. 

With a fully integrative social media tool such as HootSuite, you can manage all of your social media feeds, interactions and promotions from one place. This is ideal for a small business going into 2018, as it means saving a huge amount of time and no extra energy expended where it is not really necessary. If you are serious about keeping your digital marketing as top notch as possible, then using a tool of this kind is likely to prove essential. Don’t overlook this when you are trying to improve your digital marketing in the coming year. Social media is going to be an important part of digital marketing for a long time, so you should make sure that you are as focused on it as you really need to be. 

With the use of the above tools take into account, it just might be the case that 2018 is your best year yet for marketing your small business. Use what seems to work for you and discard the rest, and 2018 could be one to remember.





I hope you enjoyed this article about the top small business marketing tools for 2018 and beyond. 

Interested in more articles about digital marketing management?

Read My Posts:

- How To Market To Millennials By Doing Double Digital 

- Is Your Small Business Using Time Effectively?

Published by Michael J Schiemer
Owner of Bootstrap Business
Money - Marketing - Motivation
Digital Marketing | SEO | Social Media
Mike Schiemer Builds Better Business

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