The Frugal Approach to Digital Marketing


Digital marketing is something that can cost companies a lot of money. For example, if you want to get your website ranked highly on Google with SEO services, expect to pay thousands just to have a chance at being on the first page. If you want to advertise on other websites, then it’s a small price to pay but don’t expect to get much traffic from just small images and text advertisements due to the popularity of ad blocking software

To get around these issues, you have to be creative with your business. Throwing money at the problem is one way of solving it, but it’s not the most effective method of getting your business known. This is why most business owners have turned to services like social media marketing and blogger outreach. These are often inexpensive and incredibly effective ways of getting your brand and product noticed, but it takes a little more creativity and it’s not something you can just pay for. To help you out, here are a couple of frugal approaches to exposing your brand. Photo Source 

Blogger Outreach 

This is perhaps one of the cheaper options. How it works is you contact bloggers that are relevant to your services or products. For instance, if you sell baby products, then you would get in touch with parent and family blogs and propose a deal to them. By sending them products to review or giving them payment to write sponsored posts about your products, your brand reaches their audience and it gives you more exposure. Bloggers are known as micro-influencers in the marketing world because they’re capable of influencing a small crowd of people. The more popular the blog, the harder it will be to get in touch with them, but the higher the chance you’ll see a return on your investment. 

Marketing Services 

Hiring an expert isn’t always a bad idea. Frugality means getting the most value out of something, not approaching something without a budget. Yes Open and other similar services offer the full package when it comes to marketing, and this is a huge advantage for any startup because they typically won’t have a marketing department to work with. Most business owners lack the knowledge needed to expose their brand and if you approach marketing without a plan, it could backfire and you’ll be made a laughing stock in the industry. 

Social Media 

Lastly, social media marketing is something that can be done without spending a penny. It essentially relies on using social media such as Twitter and Facebook to show off new products and stay in touch with customers. In the past, getting in contact with a business relied on phoning them and sitting in queues or waiting for snail mail. Nowadays, businesses hire entire teams of social media managers just to respond to questions, spread the news online and also think up strategies to expose their business brand on social media. Social media marketing works best if you get involved at an early stage because it takes a long time to build up your name and there’s a little luck involved to see if your posts can go viral or be exposed to a wider audience.

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