5 Cost-Effective Ways To Boost Your Brand Awareness

cost-effective ways boost brand awareness better business branding budget

If you want to make more sales for your business, you’ll need to raise awareness of your brand. And, if you own a startup, you may not have a huge budget, so you’ll be looking for cost-effective ways to get the word out about what you do. 

So, in this article, we’re going to take a look at five different ways you can raise brand awareness for your business without breaking the bank. 

Create And Publish Content Your Customers Need 

Content marketing involves creating and distributing valuable content like blog posts, infographics, or videos so you can attract, engage, and retain customers for your business. One of the major benefits of content marketing is that it allows you to raise awareness and educate your prospects without using promotional sales techniques that could be more expensive. It’s especially cost-effective because the resources you publish will build more momentum over time and keep generating leads, whereas tactics like paid search will require you to keep spending money. 

You don’t just want to create content for the sake of it, though — you need to ensure you’re providing information or advice your ideal customers actually need. So, you have to find out what your ideal customers are interested in reading or hearing about. 

One way to identify helpful topics is by conducting keyword research to see what kinds of information people are looking for. And you can do this with a keyword research tool like the Ahrefs Keywords Explorer or SEMrush’s Keyword Research Tool. Start by inputting common words or phrases related to your business or niche, then your chosen tool should provide you with search queries or keywords that people in your target audience are already typing into search engines. You can look through the list to figure out relevant topic ideas you can create content for. 

Another way to find helpful topics is by using social media forums like Reddit or Quora to join conversations in your niche and then look out for the common questions that people are asking so you can create content to answer them. You could also look through the queries that people send to your customer service team so you can get more of an insight into the problems your customers are facing and then use that knowledge to come up with helpful topics. 

There are different types of content you can create to boost your brand awareness. For instance, you could create ultimate guides to explain a broad and relevant topic to your audience. Or you could provide how-to guides that give step-by-step instructions on how people can perform a specific task. 

These are very useful for boosting your brand awareness, as they could help attract ideal customers who might find your site through search engines while searching for the kind of information you’ve provided. 

To give you some inspiration, let’s look at an example of an ultimate guide and a how-to guide that some businesses have created to boost awareness for their brand. 

joy organics blog content

Joy Organics is a company that sells organic CBD products and, on their blog, they’ve published an ultimate guide to CBD Oil. The guide covers almost everything someone might need to know about CBD oil, from its history to relevant research studies, and how to use CBD oil. The topic is very in line with what they do as a business and, if you read the guide, you’ll see that they’ve also aimed to increase awareness of the CBD products they sell and how they can help their target customers. 

This is a great way to boost awareness for their business and you can do something similar by creating an ultimate guide about a relevant topic in your niche. Just make sure that you find a way to draw awareness to your business and its products or services while writing the guide. 

campaign monitor email marketing branding

Now take a look at this how-to guide from Campaign Monitor, a company that provides an email marketing platform for businesses. This is a very actionable guide and it thoroughly explains the different steps that can help readers get started with email marketing

It’s a piece that their target audience will appreciate and the best part is that this resource will always be there to educate more prospects and generate more leads for their business. On your website, try to write about topics that your audience will always need help with and see if you can create actionable how-to guides to help them perform specific tasks. 

Put Time And Energy Into Growing Your Social Media Presence 

Social media has become one of the most powerful tools for raising brand awareness and generating leads. Fortunately, it costs nothing to open a social media account and start posting content that will attract and engage your ideal customers. And, the more active you are on social media, the more chances you’ll create for people to hear about your business and its products or services. 

Here’s the thing — if people keep seeing your business on their social media feeds, it’ll improve the chances that you will be the first business they think about when they need the kind of products or services that you sell. 

This means you need to make sure you’re consistent about posting on social media and engaging with your audience. You can do this by creating a social media content calendar that will help you plan out engaging content in advance and maintain a consistent output. 

Also, you could host giveaways or competitions that require your audience to like, comment and share your posts if they want a chance to win. This will help improve your engagement and it can also boost your brand awareness when followers share your content with people who aren’t yet in your audience. 

Social media is rewarding, but it can also be hard to keep posting content consistently if you’re doing it manually. To help with this, we recommend using a scheduling tool that can automate the posting of your content and also help you to monitor the performance of your posts. If you need recommendations, check out SocialPilot’s guide to 10 Facebook analytics tools you can use to measure your social media metrics. The best part is the tools aren’t just for Facebook, as they’re also compatible with other social media platforms. 

Give Pay-Per-Click Advertisements A Try 

Pay-per-click (PPC) marketing is a cost-effective marketing technique where you’re only required to pay for your advertisements if people click on them. It’s also a great way to help raise awareness of your brand, as a lot of the people who see your ads will be hearing about your company for the first time, even if they don’t end up clicking through. 

To ensure that you’re getting the most out of your PPC ads, you need to put a lot of thought into the platforms where they’ll be placed. You could decide to place your advertisements on search engines or on social media platforms like Facebook, Instagram, or LinkedIn. You’ll ideally want to have your ads on the platforms where you think your target audience spends a lot of time. So, for instance, if your business mostly caters to corporate organizations and professionals, it would make more sense for you to place your PPC ads on LinkedIn. 

As you create your advertisements, you’ll want to make sure you’re optimizing them to secure as many clicks as possible. One way to do this is by including relevant keywords that will make it easier for your target audience to find your ads when they look for information relating to the products or services you sell. To find these keywords, you can use the keyword research method we mentioned earlier and, once you have them, include them in your ad copy to attract your ideal customers. 

Also, when people click on your ad, you want to make sure that they actually convert. To improve the chances of this happening, try to optimize the landing pages your prospects will be taken to when they click your ads. So, optimize your calls-to-action (CTAs), website design, and any other elements that could improve the chances of your visitors converting. 

Reach The Right People Through Search Engines With SEO 

Search engine optimization (SEO) is the process of improving your website’s visibility on search engines. This can help to boost your brand awareness because it involves using tactics that will expose your brand to new audiences and increase your reach. SEO also tends to be very cost-effective because it can provide a great return on investment (ROI). 

When it comes to SEO, there are three main components that you should be directing your time and effort towards and these are content marketing, link building, and technical SEO. 

Content Marketing 

Content marketing is one of the most important aspects of SEO because it involves the creation of high-quality and valuable content that can help you attract ideal customers. And, to get the most out of your content marketing, you’ll need to make sure you’re publishing optimized content that contains relevant keywords. This will help your website to be found through search engines by your target audience. 

Link Building 

Link building is the process of securing external links from other websites that lead back to your own. Search engines will see these links as votes of confidence for your site and will be more inclined to rank your website higher for relevant queries.

There are different ways you can use link building to build your brand awareness. You could write guest posts for other sites that will allow you to include links back to your website. Or you can register with online business directories so more people will discover your brand when looking for a service. You can also take advantage of content marketing to publish high-quality content like original research or expert guides that could get you organic backlinks from other websites. 

Technical SEO 

Technical SEO involves taking steps to ensure that your website meets the technical requirements that will make it easier for search engines to understand, index, and recommend your site to people in your target audience, thus boosting your brand awareness. 

If you would like to learn more about getting your technical SEO right, check out the ten SEO tips from Bootstrap Business that will help you get started. 

Offer Referral Incentives For Your Existing Customer Base 

If you want to turn your existing customers into brand ambassadors and boost awareness of your business, one way to do that is by providing referral incentives for your current clients. 

This means when someone recommends your services to a friend, family member, or colleague and it leads to a sale, they’ll get something in return. There are different ways you can execute this. For instance, you could create an affiliate marketing scheme where people earn a commission for referring others to your business. Or you could set up a system where you provide discounts for customers who get other people to successfully buy your product or service. 

Offering referral incentives is a great sales strategy that can help build awareness for your brand because it focuses on using rewards to motivate people to market your company for you. It’s also very cost-effective because you won’t have to pay anything unless you’ve officially secured a new customer. 

To give you a better idea of how this can work, let’s take a look at an example of a business with a great referral program. 

dropbox branding

Dropbox, a cloud storage service, offers existing customers extra storage space if they’re able to get friends or family members to try out the service. Most businesses usually offer monetary incentives, but Dropbox has decided to offer product-based perks, which is actually better for them since it won’t cost the company anything. 

This is a great way to boost brand awareness and it also increases the number of new customers they’ll get for their business. You can try using this technique for your business by offering your customers added features or access if they’re able to get more people to sign up and use your products, as it’s a great way to increase your sales and promote awareness of your brand. 

Better Business Branding Bottom Line 

In this article, we’ve looked at some cost-effective ways you can boost brand awareness for your business. From publishing content that your customers need to growing your social media presence or using pay-per-click advertising, these are very effective strategies that you should start implementing now. 

Want to get access to more helpful tips? Make sure you follow Bootstrap Business’s blog to learn about more digital marketing tactics. 

adam steele seo

Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog.

Official Bootstrap Business Blog Newest Posts From Mike Schiemer Partners And News Outlets