What Is PPC?

what is ppc advertising pay-per-click google ads sem marketing smm

While you have probably heard of PPC, you may not understand what it is or how it actually works. We will define it for you and explain the PPC process. This way, you will have a better understanding of it. 

What Is PPC Advertising?

PPC is the acronym for pay-per-click. It is a type of Internet marketing model for paid traffic to your website. In this model, advertisers pay a fee once their add is clicked on. Instead of earning website visits organically, advertisers actually buy visits to their website. 

PPC is a search engine advertising tool on Google, Bing, YouTube, Yahoo, and other top search engines. And it is a very popular one. Advertisers bid for placement of the ad in the search engine. When a website searcher searches on keywords that are relevant to the business, that business's website pops up. For example, if you are using the keyword defense attorney and an online searcher uses that keyword in the search engine, your website will pop up. It may even show up in the top position on the Google search engine. Every time your ad is clicked on, and a person visits your website, you pay a small fee. If you pay $4 per click, and you wind up making $200 off of one click, PPC is well worth the investment. That is a hefty profit on your investment. Ideally you will always get a high ROI on PPC ads.

How To Use Pay-Per-Click Ads Successfully

There's a lot involved in making a PPC campaign successful.  The proper keywords must be carefully researched and carefully selected. These keywords must then be organized into proper air groups and proper campaigns. PPC landing pages must also be optimized. This will help ensure conversions of those visitors to your website. And if visitors enjoy your ads, Google charges you less as a reward. Just know that your ads must be intelligently targeted and creative. If you're going to use PPC, it must be done right. 

Google Ads Advantage

Google is by far the most popular PPC advertising platform on the planet. That's because Google is the most popular search engine that people use. You can create ads to appear on Google's site and also on their other properties. Google's ads implement the paper click advertising model. Every time someone clicks on an advertisement, Google goes into its pool of advertisers and chooses the best one. Google is definitely valuable ad space to have. If you are going to use PPC in your marketing campaign, Google is definitely the place to be. Google chooses your ad based on a number of factors. These factors include the size of the keyword bids, the quality of the keywords, the relevance of the keywords and the ad. Specifically, your ad will appear based upon how it is ranked. 

Ranking is determined by the quality score and the highest amount at advertiser is willing to spend on the ad. The quality score is determined by your click-through rate, landing page quality and its relevance. It allows advertisers to reach potential customers at a reasonable price. The cost will be within your budget. This is the metric that Google utilizes in Google AdWords, now also known as Google Ads. 

Amazing AdWords

Using Google's AdWords for your marketing PPC campaign is very valuable. This is due to the fact that Google gets massive amounts of traffic every single day. You will get the most number of impressions, clicks and traffic from Google's AdWords.  How often your ad will appear is dependent on your keywords.  Your PPC marketing campaign on Google Ads will be much more successful when you stay focused on keyword relevance, landing page quality, quality score and creativity. You must use relevant keywords, proper add text and type keyword groups. Your landing page needs to be properly optimized. It must have relevant content, be tailored to specific searches, include a clear call to action and be persuasive. Your Google Ads quality score needs to be good. And your quality score will be higher with good keywords and good landing pages. Quality scores always get more clicks at a less price. It is important that your ad copy is both creative and enticing to viewers. Using a tool like the Smart Ads Creator. This tool will enable you to create an ad that is both professional looking and has a designer appeal. 

PPC For Law Firms

If you're a law firm needs more leads, you should seriously consider using PPC. When done right, PPC works well for every business, including law firms. Turn to the Gladiator Law marketing company. They can successfully handle all of your law firm marketing needs, including PPC. Give them a call today to take your marketing to the next level. They have experience in assisting law firms and have helped many. They can help you too.

Bootstrap Business Blog Newest Posts From Mike Schiemer, Partners, & Blog Outreach Services