In today's digital age, a business without a website likely struggles to attract an audience and remain profitable.
But, creating a business website and online presence can be an intimidating process. In fact, 46% of small businesses admit to not having a website.
If you're looking for ways to improve your business, you should start with your business's online presence. Instead of only attracting local customers with your brick and mortar business, you could start bringing in customers from around the globe.
Keep reading to discover how to start a digital presence for your brand.
Diversify Your Digital Presence
The first way to establish an online presence is by creating a website. If someone wants to learn more about your business or products, they'll want to visit a website. If they search and don't find a website, they may turn to another business with an online presence.
But, your business website isn't the only online avenue you should take. Once your website is set up, make branded social media pages that link back to your site. Your customers are on social media and want to see that your business is too.
Another way to stand out as an expert in your business niche is to start a blog. A blog offers your customers helpful content that will keep them coming back to your site on a regular basis. If you're interested in starting a blog, you can learn more here.
Concentrate on SEO
The best way to improve web presence for your business is through Search Engine Optimization.
A website is great, but it is virtually useless if no one can find it. Odds are, your customers will search for your products or services through Google. Your goal is to be one of the first websites that pop up as a search result to help strengthen your internet presence.
SEO is all about keywords, so use a free tool like the Google Keyword Planner to get you started. If you want to really boost your results, consider hiring a professional SEO company to truly optimize your site.
Use Paid Advertisements
Building a strong brand presence is all about getting your business's products or services in front of customers.
Instead of waiting for your customers to discover you, meet them where they already are through paid advertisements. When your target audience sees your advertisement, your online branding will increase. Then, when they're in need of a product or service your business offers, your name will come to mind.
You can start with social media advertising to get your feet wet. Then, you can move onto other advertisements such as PPC ads or affiliate marketing.
Looking for More Way to Improve Your Business?
After reading this article, you have a roadmap to start building your business's digital presence.
Start by creating multiple digital avenues for customers to find you, including a website, blog, and social media pages. From there, you'll want to concentrate on SEO to boost your website's presence and show up in more search results. And don't forget that paid advertisements can help get your business in front of customers who are in your target audience.
Looking for more ways to promote your business and its brand marketing? Be sure to bookmark this site and check back often for all the best business advice to positively build your digital presence.
