3 Different Types of Business Websites To Build

types of business websites landing page

Are you looking to put together a business website? A website can help improve your SEO rankings, boost your leads, save you money on print ads, increase your bottom line, build your brand, and much more. 

But, before you create a website, it's important to know about the different business websites out there. Check out this guide to learn about the different types of business websites. 

1. E-Commerce Website 

An e-commerce website helps you buy and sell goods online. One of the biggest e-commerce websites out there is Amazon, which sells everything from blenders to workout equipment to lawnmowers. 

However, if you're starting your own e-commerce website, it's usually best to choose a niche. For example, you may choose to exclusively sell t-shirts or tech gadgets. 

Before building your e-commerce website, you'll also need to consider your revenue model. These are the different revenue models you have to choose from: 

• Dropshipping 
• Subscription 
• Private labeling and manufacturing 
• Wholesaling 
• White labeling 
• Rent and loan 

You also need to figure out whether you want to sell from one brand, a select number of sellers, or multiple sellers. Once you have all of this figured out, you'll be able to set up your site. 

2. Branding Website 

With a branding website, your main goal isn't to sell a product or service. Rather, your focus is on providing users information about your company. The goal is to make users familiar with your brand and promote brand recognition. 

To create a branded website, you'll need to: 

• Define who you are and what you look like
• Create a logo and choose high-quality photos 
• Make your website mobile 
• Use SEO strategies so people can find you 

Typically, branded websites are for larger companies that already have a big following. Coca Cola, Nike, and Pepsi are all companies with branded websites. If you need help creating a branded website, you can check out Discount Domains

3. Lead Generation Website 

As the name suggests, the goal of a lead generation website is to capture new leads. This type of website is for businesses that want to bring customers into a sales funnel or develop deeper relationships with their visitors. 

To create an effective lead generation website, you'll need to make use of landing pages. Landing pages are a completely separate entity from your traditional website. These are single webpages that appear when someone clicks on an SEO result, marketing email, marketing promotion, or online ad. 

Your business website landing page should include: 

• A unique selling proposition 
• The benefits you're offering: 
• A unique video or image of the product or service you're offering (also known as a hero shot) 
• Social proof (examples of others using/enjoying your product) 
• A call to action 

With the right landing page, you'll be able to generate more leads to your site and in turn, more revenue. 

Business Websites: Are You Ready to Create a Business Website? 

Now that you know about the different types of business websites, it's time to get started. Before you know it, you'll have your new business website up and running. 

Be sure to check back in with our blog for more website maintenance tips and tricks. Visit the Web Dev section of the Bootstrap Business Blog to learn more about the different types of business websites and landing pages you can utilize.

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