7 Top Marketing Tools To Grow Your Online Presence

top digital marketing tools grow online presence marketer software

With the sheer amount of online business tools on the market, it’s easy to feel overwhelmed. You likely already know the importance of building an integrated, feature-rich tech stack. But odds are you’re also uncertain about which apps and platforms to opt for. 

Fear not. In this post, we’re going to look at six of the top marketing tools you can leverage to grow your online presence. Used in the right way, they’ll enable you to power up your marketing campaigns, automate time-consuming tasks, and generate insights about your audience. Oh, and they won’t break the bank either if you are a marketer on a frugal budget. 

Sound good? Let’s dive in to these top marketing tools and software programs. 

1. Ubersuggest 

neil patel ubersuggest

Ubersuggest is the brainchild of well-known marketing guru Neil Patel. The platform combines an array of search engine optimization features, including keyword research, rank tracking, domain analysis, backlink data, and more. 

It’s hands-down one of the best SEO tools on the market, both in terms of functionality and pricing. What’s more, there’s a “forever free” plan that allows you to track up to twenty keywords, track one hundred and fifty pages on your site, and conduct competitor analysis. 

Top Features: Keyword research and suggestions, rank tracking, and competitor analysis. 

Pricing: Paid plans start at around $12/month with discounts for yearly subscriptions. All plans have a seven-day free trial. 

Free Plan? Yes. 

2. Hootsuite 

hootsuite marketing tools

Managing multiple social media accounts is a chore. Some companies have several handles on the same platform for different products and brands. And even if you only have a small number of accounts, regularly posting content and engaging with your audience can take up a lot of valuable time. 

Hootsuite is a comprehensive platform that allows you to manage all aspects of your organic and paid social media presence. You can use its straightforward interface to schedule messages, track brand mentions and replies, conduct deep audience analysis, and integrate with your existing tech stack. 

Top Features: Post scheduling, brand monitoring, and audience analysis. 

Pricing: Plans start at around $30/month and include a 30-day free trial. 

Free Plan? Yes.  

exponea top marketing tool

Exponea is very essence is an intelligent union of customer data management and analytics which cracked the unified Single Customer View. Through this, Exponea has enabled marketers to understand their customers and immediately turn such insights into actionable campaigns, all within a single integrated solution. 

Did you know that Exponea has the no.1 “Best Relationship” with customers?! (According to the G2Crowd Relationship Index for Marketing Automation 2018, users gave Exponea the highest ranking based on three main factors: Ease of Doing Business, Quality of Support, and Likelihood to Recommend). 

Built on top of cutting edge technology, Exponea empowers marketers to deliver truly personalized, in the moment experiences to their customers at scale through deeply embedded AI-powered capabilities. You can also find a lot of useful stuff on their blog, such as the guide to mastering email deliverability.

4. Marketo 


Marketo is a marketing automation platform. It’s a fantastic tool and can be leveraged by businesses of all sizes to save time and effortlessly take care of time-consuming processes. 

It also has a very large feature-set, including personalized content delivery, “smart” campaigns which will automatically perform tasks based on customer or lead behavior, scoring and qualification models, campaign cloning, AI-driven advanced analytics, account- based-marketing functionality, data organization, and more. 

If you’re eager to scale and automate parts of your marketing infrastructure, few tools even come close to Marketo. 

Top Features: Marketing automation, content personalization, lead scoring. 

Pricing: Pricing is on a custom basis and depends on your database size. 

Free Plan? A free product tour is available. 

5. BuzzSumo 


BuzzSumo is primarily a content research platform. We think it’s one of the best tools on the market - if not the best - for conducting high-level analysis to determine which content ideas will likely perform well. BuzzSumo’s index contains literally millions of articles with associated metrics like social media shares, links, and engagement. 

You can also use BuzzSumo to track the performance of your own posts, generate new content ideas, and find relevant influencers to connect with. If you rely on content marketing for new leads, it’s a must-have tool. 

Top Features: Content ideas, blog and article index, influencer search. 

Pricing: Paid plans start at $99/month. 

Free Plan? A limited free plan is available. 

6. Canva 


Marketers need clean, attractive graphics, whether to attach to social media content, include on blog posts, or for paid advertisements. Using advanced tools like Photoshop requires specialist skill-sets and can be expensive to outsource. Canva, however, overcomes this problem. 

Canva is a browser-based graphics editor that allows marketers to create images without any design experience. A library of templates streamlines this process even further. What’s more, users can safely store saved and in-progress projects online. 

Top Features: Drag-and-drop graphics editor, template library, secure online storage. 

Pricing: Paid plans start at around $15/month, with discounts for annual subscriptions. 

Free Plan? Yes. 

7. MailChimp 


Most marketers understand the value of an engaged mailing list, and email marketing forms a core part of most companies’ strategies. But a large number of businesses aren’t fully leveraging their mailing lists. It’s not uncommon, for example, for marketers to send out a single newsletter every couple of weeks and leave it at that. 

Tools like MailChimp offer a variety of features that allow you to take full advantage of the opportunities provided by your email subscribers. These include audience segmentation, personalization, branded landing pages, targeted ads to “lookalike audiences”, and more. 

Top Features: Segmentation, branded emails, and customer analytics. 

Pricing: The “Essentials” plan starts at $9.99/month. 

Free Plan? Yes. 

Master Your Marketing With These Must-Have Tools 

Building a marketing tech stack is about more than saving time. Companies that fully leverage marketing tools have a key competitive advantage. Apps like the ones described above allow marketers to create engaging customer journeys, pinpoint the right leads, and scale profitable tactics. 

Spend some time trialling the top digital marketing products and software programs described above. Once you start to see the massive marketing results, you’ll only wish you’d implemented these leading digital marketing tools sooner.

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