We are talking about the Google Ads ad platform that is Google's main source of income in 2023 and 2024. Its first version was launched in 2000 and since then it has been leading the market.
In 2022, Google AdWords earnings were around $79 billion, a far cry from the second generated, which was Facebook ads with $26 billion.
Through this service, generally speaking, companies have the ability to pay Google Ads to highlight them on the internet. But it is not that simple either.
The biggest advantage of AdWords is that your ads can be featured for a super- targeted audience.
That is, it is not simply paying to appear more times. It is investing in a qualified audience and therefore, that is related to your business.
This is the main premise of Adwords. Based on cookies and keywords, advertisers can determine when their ads will show.
Apart from all this, there are also more tools in this world with which you can get more potential from your ads. Here are the five main google ads services:
Google Merchant Center
If you have an ecommerce, you will already be using Google Shopping, one of the Google services from which any online store can extract the greatest value.
Merchant Center offers you the possibility of running Google Shopping campaigns as well as dynamic remarketing campaigns.
To join both Google services, in this case you must do it from Merchant Center and not from Adwords itself as happens in the rest of the examples.
Google My Business
Google My Business is the substitute for Places that collects information from GMB and Google Maps.
If you connect this service with Adwords, you will be able to take full advantage of your business information by displaying it in your Adwords ads as ad extensions.
Google Search Console
By linking to Google Search Console, Adwords will have performance reports for both organic searches and paid searches. In this way, you can find keywords in GSC that you had not identified but with which users relate to you in their searches.
Google Analytics
Google Analytics is a fundamental tool if you want to properly manage your account. By connecting Analytics with Adwords you will be informed at all times thanks to the import of metrics and data from the web analytics tool.
Google AdWords
With the Adwords-Analytics connection you can optimize any campaign taking into account data such as the average time users spend on your landing pages or the bounce rate. In addition, all the goals you set in Google Analytics can be imported into Google Ads in order to track the conversions of your ads.
YouTube
Google Analytics is a fundamental tool if you want to properly manage your account. By connecting Analytics with Adwords you will be informed at all times thanks to the import of metrics and data from the web analytics tool.
With the Adwords-Analytics connection you can optimize any campaign taking into account data such as the average time users spend on your landing pages or the bounce rate. In addition, all the goals you set in Google Analytics can be imported into Adwords in order to track the conversions of your Google Ads.
