5 Tips for Creating Effective Flyers to Market Your Business

tips creating effective flyers market your business print advertising

Looking to market your business with a flyer? Wondering how you can create an eye-catching flyer that is also effective? 

Flyers are an inexpensive way to market your business. A study found that 4 out of 5 business owners say printed materials help them stand out. But there are some tips and tricks to follow to make sure these flyers reach potential customers.

Keep reading on how to create flyers you can use whether you are just starting out or looking for new customers. 


1. Keep It Simple

You have to think about the size and design of your flyer when you are thinking about content. You don't want to overwhelm the reader, so content should be short and concise. 

Use only the essential information. You don't have to tell the whole story. White space can be your friend because the reader won't be as confused about where to look.

Create a short and simple header or phrase to grab the reader's attention. Try to make it catchy to draw them in. Use bullets or infographics for quick, simple information.


2. Don't Forget a Call to Action

This is one of the most important parts of your flyer. Your reader needs to know what to do. This could be "Order Now," "Call Us," or "Shop Our Sale" to name a few examples. 

You can be creative, but you need to tell the reader what you want them to do.

3. How to Contact You

This may seem pretty obvious, but it is an easy detail to forget. Always include your address, web address, or phone number. The bottom of the flyer is usually the best spot and the most likely place that readers will look.

If you want foot traffic, you should also include simple directions to find your business. This will give your flyer value as a future reference.


4. The Design

If you use photography, make sure you use high-resolution images for printing. Otherwise, these images will appear blurry. 

Also, you should not use a font size that's too small. Stick to just two or three types of font. If you use too many, it will become cluttered. Make sure you use fonts that are easy to read from a distance.

Use color to your advantage on your flyers. Colors can evoke certain emotions from customers.

When choosing your printing services, make sure you take advantage of full-color printing.


5. Always Proofread

There is nothing more unprofessional than mistakes in your content. If you have a misspelling or grammar mistake, it could turn the reader's attention away from your business.

This is why you should always check your flyers multiple times, and run it by a few other sets of eyes.


Create Some Flyers Today

Now you are ready to create a few flyers for your business. Remember to keep your flyer design simple and use color. Don't forget your contact information, call-to-action, and logo if you have one.  

Looking for other ideas to market your business besides flyers? Check out some more articles on our site today for more ideas and advice on running your business. Visit the Digital Marketing section of the Bootstrap Business Blog to learn more about affordable options beyond print advertising.

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