As recently as just five years ago, the global CBD industry was only worth a few billion dollars at most. But today, it's worth more than $10 billion, and the thought is that it could be worth more than $20 billion within the next few years.
As a result of this, there are many new CBD companies that are entering the CBD industry. It seems they all want to get their hands on a piece of the pie when it comes to the growing CBD sales.
Unfortunately, many of them are making CBD marketing mistakes that are going to prevent them from being able to do it. If you suspect your CBD company might fall into this category, it's important for you to tighten up your digital marketing strategy so that you don't miss out on a big opportunity.
Your ultimate goal should be to sell your potential customers on all the benefits of CBD by marketing your different CBD products in the right ways. Here are seven mistakes that you should avoid making at all costs as you move forward.
1. Not Creating a High-Quality Website for Your CBD Company
First things first: If you're going to run a successful CBD company in 2020 and beyond, it's important for you to have a website set up for it. You won't be able to get away with operating without one.
Surveys have shown that more and more people are beginning to use CBD. About one out of every seven Americans admit to using CBD products regularly.
But there are still lots of people who are skeptical about CBD. You're only going to add to that skepticism if you don't have a high-quality website set up for your CBD business.
You'll be making one of the biggest CBD marketing mistakes by setting up shop without a website. Your website will help you establish a certain level of trust with those thinking about using your products.
2. Not Using Your Website to Teach People Everything About CBD
As we just mentioned, there are a lot of people using CBD right now. But there are also a lot of people holding off on using CBD because they don't know enough about it.
Your website will give you a chance to teach those who don't know anything about CBD. You can answer important questions on your website like:
- What is CBD?
- How do you use CBD?
- How much CBD should you take at once?
- Is CBD legal?
- What are the benefits of CBD?
3. Not Taking Great Photos of All Your CBD Products for Your Website
When you set up a website for your CBD company and post products on it, you should include photographs of the products you're selling. It'll give people a chance to see what they'll be buying before placing orders.
Just be sure that you take great photos of all your CBD products prior to putting them up online. You're not going to look like you're running a professional company if you snap photos of your CBD products with a cell phone and put them up on your website.
4. Not Filling Your Website With Blog Posts to Stay Current on CBD
The CBD industry is changing on an almost daily basis these days. There are always new studies on CBD being done and new surveys showing how many people are using CBD and what they're using it for.
With this in mind, you should set up a blog on your website that allows you to post articles on the latest CBD news. It'll make your entire operation look more legit, and it'll work wonders for your website's search engine optimization.
5. Not Using Email Marketing to Your Advantage
When people place orders for your different CBD products, you should obviously ask them to provide you with some basic shipping and billing information. This will allow you to process their orders.
But you should also ask them to provide you with their email addresses so that you can send them information on your newest products moving forward. Additionally, you can send them information on sales you're holding to market your company more effectively.
6. Not Connecting With Your Customers Through the Power of Social Media Marketing
In 2020, social media marketing is more important than it's ever been for companies in almost all industries. You can't run a successful small business without establishing a strong social media presence.
You should create social media pages for your CBD company on sites like Facebook, Twitter, and Instagram and update them early and often. You can showcase your CBD products on social media and provide people with informative CBD posts to create real connections with them.
7. Not Providing People With the Best CBD Products Possible
At the end of the day, you can market the heck out of your CBD company and do it in all the right ways. But if people don't love your different CBD products, it'll all be for naught.
Make sure you're sending people the best CBD products possible. Your products should be third-party tested, and you should be sure to point out the testing that you do on your website.
You'll instill more confidence in people to buy your products when they can clearly see that you're making every effort to produce the best products that you can.
Try to Avoid Making Any of These CBD Marketing Mistakes
As the CBD industry continues to heat up, many CBD companies are jockeying for position and trying to set themselves apart. Most of them are trying to do it through the use of marketing.
If that's your plan, you should avoid making the CBD marketing mistakes listed here. They could leave you out in the cold in a few years when the CBD industry is red-hot and raking in the money.
Want to read more about the CBD industry? Check out the articles on our blog to get the latest scoop on marketing cannabidiol correctly.
