How Do I Market My Supplement Business?

how to market dietary supplement company

If you decided to start your own business as a supplement seller or soft gel manufacturer, you’re probably asking yourself quite a few questions as you assemble your business and marketing plans. 

Getting into the supplement business means you believe there is a need for your unique product in the marketplace, so now all you need to do is get the word out. But how exactly do you do that? 

Good marketing starts with good research 

The most essential component of a good marketing strategy is that it accurately targets a specific audience with the kind of value proposition that matters to them. When you have a product that solves a specific problem for a specific group of people, it’s much easier to clarify your message and the best mode of message delivery. 

Once you are familiar with your target market, determine where they get the bulk of their information. For example, there are over 7,000 different magazines circulating in the US. Is your target market likely to have a particular set of interests already targeted by a trade magazine or publication? Dieting and fitness magazines are plentiful, and their customer base could very likely overlap with yours. 

While social media should be a major component of any marketing plan, if your demographic is more likely to be on Instagram or Twitter, you may want to spend less money on print advertising and more on digital ads. 

Video Is King 

There’s a reason the infomercial has been around since the 1960s: it’s effective. Producing a video for YouTube, even if it’s only a 30-second spot, is a powerful tool to get your value proposition in front of the greatest possible audience. 

Testimonials from customers who already tried samples of your product are another great selling tool to use in promotional videos. Statistics show that video ads on social media are some of the most effective ways to reach your target market, driving high levels of engagement. 

Smartphones can produce decent quality videos and there are a host of free or low-cost cloud- based production sites to help you create your own videos, but there are ways to have a video professionally produced that may not break the bank. Radio ads are another alternative that can be cost effective if well-researched. And a well-produced audio track can easily be paired with a picture slideshow to create an inspiring video ad for multiple platforms. 

Sometimes It’s Better To Give Than To Receive 

Many people focus on advertisements, blogs, and digital content in their marketing strategy, but the power of promos should never be overlooked. Promotional pens are still one of the most popular giveaways, not only because they’re useful to almost anyone, but your message or logo will likely be noticed every time a person picks up the pen. Additionally, pens are one of the easiest things to give away because people always seem to need one. 

Industry-specific items may be the most useful to your target demographic. Supplement sellers or manufacturers can make use of things like keychain pill-bottles, daily or weekly pill separators, running gear, or even hats and clothing can help generate visibility for your product line. Having a catchy or inspirational message tied to your supplement products can inspire others to look up your company online or make an inquiry to the person displaying your logo, so plan your message carefully. 

Marketing your supplement business will take a good deal of hard work, but if you research your product line and target audience well, craft an inspiring message, then put the right campaign in place to drive business to your doorstep, you can relish the joy of being in control of your own career.


I hope you enjoyed this blog post about how to market your new dietary supplement business brand in a competitive markets.

Interested in more articles about succeeding in the health and fitness industry?

Read Related Resources:

How To Make Your Gym Or Health Club More Profitable

Tips To Transition From Fitness Industry To Digital Marketing

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